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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
ProWein Backstage
Wine knowledge to go

NEW: ProWein Business Talks

Join the ProWein Business Talk the exclusive online format for the wine and spirits industry! Learn from leading experts about the latest trends and market strategies, and gather valuable insights for your business. Benefit from practical knowledge that can be implemented immediately. Sign up now for October 1, 4.30 pm (CET) and participate easily from anywhere and take advantage of this opportunity to expand your expertise!
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Business Insights & Trends

Trend topics of ProWein

05/04/2024

Trending: RTD finally mainstream

Author: Jürgen Deibel RTD (short for “ready-to-drink”) are both alcoholic and non-alcoholic beverages that are ready to be consumed. These are cocktails or long drinks, which were already placed on the market at the end of the 19th century for the first time.
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ProWein Business Report

23/09/2024

ProWein Business Report Special Report Digitalisation

In late 2023, Geisenheim University conducted the annual comprehensive survey commissioned by ProWein, engaging over 2,000 industry experts from across the global wine value chain.
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Wine Knowledge to go

NEW!

Christmas wines: Drawing on the full potential for your customers

For the wine trade, the Advent season usually begins by early November at the latest. To make the most of the Christmas business, it's very worthwhile to be well-prepared for the busiest time of the year. The topic of Christmas wine, in particular, attracts significant attention. We’ve put together some ideas to boost your Christmas sales.

Light taste: a wine defect requiring compensation?
Among the world's wine faults, the taste of light is the least well-known among consumers. Alongside cork taint, it occurs most frequently. But how does this wine defect actually occur? And do wine merchants actually have to replace the bottle?

Cork: Do you have to exchange corked wine?
Cork taint is probably by far the most common wine defect in the world. Also known as cork taint, cork taste or simply TCA. As a wine merchant, you have to deal with it very often. But what are your rights and obligations when customers complain about a corked wine?

Non-alcoholic sparkling wine: more customer acceptance?
Alcohol-free wines are said to be on the rise, but still have a difficult time in the specialist wine trade. The situation is different for non-alcoholic sparkling wine. It is already selling well. For reasons. Let's delve a little deeper.

Sparkling wines: A bubbly selection for special moments
Whether it's Christmas, New Year's Eve, a birthday, a wedding, or any other festive occasion, most consumers consider a sparkling wine essential for celebrating a special moment. When choosing a sparkling wine, factors such as the occasion and taste, alongside the price, are often more important than the origin. We’ve put together an overview for you.

Verjus: Non-alcoholic wine alternative for specialty retail
Nowadays, almost every wine retailer offers non-alcoholic alternatives for their customers. However, it doesn't have to be limited to de-alcoholized wine. Verjus can be a wonderful substitute and is also versatile in its uses.
More Wine Knowledge ...
 


ProWein Backstage

ProWein Newsflash

Successful launch of ProWein Business Talk
On 1 October 2024, the first Digital ProWein Business Talk** took place on the topic of *"Digitalization in Wine ”. Three top-class experts - Paul Mabray(USA), Daniel Freund (Weinkontor Freund, Germany) and Antonio Graça (Sogrape, Portugal) - shared exclusive insights into the digitalization of the wine industry.
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More wine knowledge? We will inform you!
On September 30, we are launching a monthly newsletter for the new ProWein Magazine, which now covers all important business aspects of the wine industry. Here, you will find the latest developments and in-depth analyses ...
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Verkostungszone ProSpirits
Following the great success of the cooperation with ProSpirits at ProWein 2024, we are delighted to announce the new ...
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New CEO for MD from ProWein
Since 1 August 2024, Marius Berlemann has been the new Managing Director for Operations at Messe Düsseldorf, succeeding Erhard Wienkamp, who ...
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Union des Grands Crus de Bordeaux
Now it's official: The Union des Grands Crus de Bordeaux (UGCB) will be back at the ...
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Sustainable winegrowing at ProWein 2025
The association for sustainable viticulture, Fair and Green e.V., will once again be represented ...
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ProWein ZERO - Tasting zone
Following discussions with Meininger Verlag, a large ...
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Visit and talks at VDP in Mainz
Our planning for ProWein 2025 is in full swing, so visiting the VDP ...
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Champagne Lounge moves to Hall 10
The Champagne Lounge is moving as we are currently planning many areas in the new ...
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ProWein ZERO grows by at least 50%
The demand for non-alcoholic and low-alcohol wines and spirits is enormous and we are therefore expanding ...
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Welcome ICEX to ProWein 2025
ICEX visited us at our office in Düsseldorf.
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10 days left until the registration deadline for exhibitors
The registration deadline for exhibitors at ProWein 2025 ends on 30 June, and we are already looking forward to welcoming many high-quality exhibitors ...
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Full house in the Spain hall at ProWein 2025
The registration deadline is not even over yet and the Spain Hall is filling up and we are very much looking forward to having a full house in Hall 11 again in 2025. Big names ...
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New and more compact hall design for 2025
Entirely in the interest of our exhibitors and visitors from throughout the world, we will arrange ProWein in a markedly more compact structure ...
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KOPIE VON: Champagne Lounge moves to Hall 10
We are currently undergoing a comprehensive renewal process which, in addition to the new look, ...
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German Wine Queen
The German Wine Queen: Eva Brockmann
We wanted to get to know the German Wine Queen Eva Brockmann better and conducted a short interview with her on her special topic: wine. The challenges and trends that are particularly noticeable in her home country of Germany.
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Social Media Wall
Here you will find an overview of the voices of our community and our articles on trends, recipes and interesting facts.
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Wine Regions

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.
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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.