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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
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Wine knowledge to go


Business Insights & Trends

Trend topics of ProWein

05.03.2025

The whisk(e)y trend – a global success story goes on

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
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ProWein Business Report

02.09.2025

The new No-Reality

The market for wine and beverages is changing. Changing consumer behavior is posing challenges for producers and marketers: people are drinking less alcohol, and new product categories are emerging. Non-alcoholic alternatives in particular are gaining in importance—and with them, dealcoholized wine.
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Wine Knowledge to go

NEW!

Proxy: Tapping into new target groups by not crying

Wines that actually aren’t wines, don’t want to be, and yet are still compared to them? Welcome to the world of proxies, which are currently stirring up the alcohol-free alternatives segment quite a bit.

Fireplace Wines – Increasing Sales in the Colder Months
As the days grow shorter, leaves begin to turn, and temperatures drop, the time for so-called fireplace wines arrives. But what exactly falls into this category?

Primitivo and Zinfandel: A Grape Variety with Guaranteed Sales
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.

Wine with Fondue: A True Sales Guarantee
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.

Wine and Chocolate: Double the Indulgence for Your Customers
Even though the international wine trade has long recognized that the combination of wine and chocolate is a true win-win when it comes to indulgence, consumers are often surprised at first.

Cape Blend: South Africa’s Cuvée Jewel
Some might say a Cape Blend is just another Bordeaux-style blend. But it’s not quite that simple. Thanks to the inclusion of Pinotage, it offers not only an international flavour profile but also a distinct South African terroir identity. That makes it particularly interesting for the global wine trade.
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News

NEW!

11.11.2025

ProWine Mumbai 2025 Confirmed: India Remains One of the World’s Most Dynamic Growth Markets for Wine and Spirits

With 213 exhibitors from 21 countries and 5,485 trade visitors—including importers, distributors, retailers, hoteliers, restaurateurs, sommeliers, and media—ProWine Mumbai 2025 (31 October–1 November 2025) sent a strong message.

04.11.2025

Take Part in the ProWein Business Report 2026 Survey!
The international wine and spirits industry is changing rapidly – and your opinion matters! Together with Geisenheim University, we have launched the survey for the ProWein Business Report 2026.

09.10.2025

Fotowand bei der ProWine São Paulo 2024
With over 20,000 trade visitors and 1,500 brands from 36 countries, ProWine São Paulo 2025 (30 September – 02 October) has impressively demonstrated that Brazil is currently one of the world’s most dynamic growth markets.
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Weinregionen

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.

GERMANY

FRANCE

ITALY

SPAIN

AUSTRIA

PORTUGAL
NEW!

Côte d'Or: wines with radiance

All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.

Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.

Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.

Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.

Penedès: Wines with charm
Penedès is not only a cava stronghold, but also a guarantee for fresh and fruity as well as complex and elegant wines. The stylistic diversity is particularly interesting for the European wine market. With 90% certified organic vineyards, Penedès wines are also pioneers in terms of sustainability. Get to know the wine-growing region in Catalonia better.

Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.
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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.
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