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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
ProWein Backstage
Wine knowledge to go

2nd ProWein Business Talk - January 14th 2025

Join the 2nd ProWein Business Talk the exclusive online format for the wine and spirits industry! Learn from leading experts about the latest trends and market strategies, and gather valuable insights for your business.

At this webinar, the results of the latest ProWein Business Report 2025 will be presented and discussed by industry experts. This year's report is dedicated to a central question: How can wine marketing be further developed in a time of declining global wine consumption?

DATE: January 14th 2025 at 2pm (CET)

Sign up here for the 2nd Business Talk!


Business Insights & Trends

Trend topics of ProWein

06.11.2024

Gone with the wind: When wind is you terroir

In the minds of many consumers around Planet Wine vineyards are perpetually green, their grapes ripening effortlessly under clear blue skies. Of course, most interested wine drinkers realize vineyards are not Gardens of Eden, but rather at the mercy of the weather.
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ProWein Business Report

07.01.2025

Business Report 2025

On behalf of ProWein, Geisenheim University surveyed over 1,300 experts from the global wine value chain at the end of 2024 for the eighth consecutive year. These industry insiders, representing more than 30 countries, include wine producers, exporters, importers, specialized retailers, and professionals from gastronomy, hospitality, and catering.
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See all trend topics
See all ProWein Business Reports


Wine Knowledge to go

NEW!

Christmas wines: Drawing on the full potential for your customers

For the wine trade, the Advent season usually begins by early November at the latest. To make the most of the Christmas business, it's very worthwhile to be well-prepared for the busiest time of the year. The topic of Christmas wine, in particular, attracts significant attention. We’ve put together some ideas to boost your Christmas sales.

Light taste: a wine defect requiring compensation?
Among the world's wine faults, the taste of light is the least well-known among consumers. Alongside cork taint, it occurs most frequently. But how does this wine defect actually occur? And do wine merchants actually have to replace the bottle?

Cork: Do you have to exchange corked wine?
Cork taint is probably by far the most common wine defect in the world. Also known as cork taint, cork taste or simply TCA. As a wine merchant, you have to deal with it very often. But what are your rights and obligations when customers complain about a corked wine?

Sparkling wines: A bubbly selection for special moments
Whether it's Christmas, New Year's Eve, a birthday, a wedding, or any other festive occasion, most consumers consider a sparkling wine essential for celebrating a special moment. When choosing a sparkling wine, factors such as the occasion and taste, alongside the price, are often more important than the origin. We’ve put together an overview for you.

Verjus: Non-alcoholic wine alternative for specialty retail
Nowadays, almost every wine retailer offers non-alcoholic alternatives for their customers. However, it doesn't have to be limited to de-alcoholized wine. Verjus can be a wonderful substitute and is also versatile in its uses.

Rosé Wine: Overview of Production and Styles
Direct Pressing or Maceration? Mineral and elegant, or fruity and charming? Rosé wine today comes in many different styles, which can be confusing for customers. That's why here's a concise overview.
More Wine Knowledge ...
 


ProWein Backstage

ProWein Newsflash

Veritable expands its presence at ProWein
Hattenheim-based wine and spirits importer Veritable is making a bold statement with an impressive showcase ....
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Toni Askitis presents ‘Hidden Treasures’
Toni Askitis, Düsseldorf restaurateur, influencer and newly crowned ‘Sommelier of the Year’ ....
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ProWein Partner of the Meininger's Wine Conference
We are delighted that Meininger's Wine Conference is coming to Düsseldorf with its exciting topics and other top speakers ....
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Georgia Celebrates 25 Years at ProWein
Georgia, known as the cradle of winemaking with over 8,000 years of tradition, will celebrate its 25th anniversary at ProWein in 2025....
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DWI showcases ‘White Pinot Paradise Germany’ at ProWein
The German Wine Institute (DWI) is presenting the ‘White Pinot Paradise - Burgundy Wonder Germany’ in 2025 and is focussing its 2025 trade fair appearance entirely on these white trend varieties...
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New: ProSpirits Visitor Tours with Jürgen Deibel
We are delighted to welcome back our trend scout and spirits expert, Jürgen Deibel. For 2025, we will organize....
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New in Hall 7: The Spirits Business Hub
Concentrated spirits expertise made in the UK: With "The Spirits Business Hub," the renowned trade magazine for the international spirits industry is launching....
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2nd ProWein Business Talk
For the eighth time, the ProWein Business Report provides valuable insights from hundreds of industry experts. On 14 January, these will be presented and discussed in our 2nd ProWein Business Talk.
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Cool Climate Summit in Copenhagen
At the Cool Climate Summit in Copenhagen, we will meet our new exhibitors for the Cool Climate stand at ProWein 2025 in person.
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ProWine Mumbai 2024 knocked it out of the park
The 4th edition of ProWine Mumbai dazzled with 170 exhibitors, 5,947 attendees, and over 1,000 global wine and spirits brands. It was an event full of flavour, knowledge and exciting moments! The fair featured a vibrant exhibition floor with international and local brands, engaging panel discussions, captivating masterclasses and the exciting ProWine Bartenders' Competition
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ProWein meets Metro
An inspiring exchange with Dr. Steffen Greubel, CEO of METRO AG, and Dr. Martin Behle, Chief HoReCa Officer at METRO!
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At the cutting edge for successful business
ProWein not only presents a comprehensive, global range of wines and spirits. As the leading trade fair for the international industry, we also focus on current topics and trends. This is precisely why we have now created the new Business FORUM.
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ProWein presents trophy at IWSC Awards in London
The prestigious Champagne Lounge hosts more than 50 renowned Champagne houses including...
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Champagne Lounge shines with top brands and exclusive tastings
The prestigious Champagne Lounge hosts more than 50 renowned Champagne houses including...
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Successful launch of ProWein Business Talk
On 1 October 2024, the first Digital ProWein Business Talk took place on the topic of "Digitalization in Wine ”. Three top-class experts - Paul Mabray(USA), Daniel Freund (Weinkontor Freund, Germany) and Antonio Graça (Sogrape, Portugal) - shared exclusive insights into the digitalization of the wine industry.
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More wine knowledge? We will inform you!
On September 30, we are launching a monthly newsletter for the new ProWein Magazine, which now covers all important business aspects of the wine industry. Here, you will find the latest developments and in-depth analyses ...
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New CEO for MD from ProWein
Since 1 August 2024, Marius Berlemann has been the new Managing Director for Operations at Messe Düsseldorf, succeeding Erhard Wienkamp, who ...
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Union des Grands Crus de Bordeaux
Now it's official: The Union des Grands Crus de Bordeaux (UGCB) will be back at the ...
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Sustainable winegrowing at ProWein 2025
The association for sustainable viticulture, Fair and Green e.V., will once again be represented ...
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ProWein ZERO - Tasting zone
Following discussions with Meininger Verlag, a large ...
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Visit and talks at VDP in Mainz
Our planning for ProWein 2025 is in full swing, so visiting the VDP ...
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Champagne Lounge moves to Hall 10
The Champagne Lounge is moving as we are currently planning many areas in the new ...
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ProWein ZERO grows by at least 50%
The demand for non-alcoholic and low-alcohol wines and spirits is enormous and we are therefore expanding ...
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Welcome ICEX to ProWein 2025
ICEX visited us at our office in Düsseldorf.
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10 days left until the registration deadline for exhibitors
The registration deadline for exhibitors at ProWein 2025 ends on 30 June, and we are already looking forward to welcoming many high-quality exhibitors ...
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See all news


Social Media Wall
Here you will find an overview of the voices of our community and our articles on trends, recipes and interesting facts.
ProWein@Social

Wine Regions

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.
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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.