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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
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Wine knowledge to go


Business Insights & Trends

Trend topics of ProWein

05.03.2025

The whisk(e)y trend – a global success story goes on

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
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ProWein Business Report

06.02.2026

ProWein Business Report 2026 - Content Hub

The ProWein Business Report 2026 brings clarity to a market in the midst of realignment.
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See all trend topics
See all ProWein Business Reports


Wine Knowledge to go

NEW!

Using veganism strategically for wine sales

Is vegan wine just a passing trend—or the key to reaching new, high-spending customer groups?

Wine with Steak: More Sales from Meat Lovers
For many food lovers, the perfect steak is a culinary holy grail—but it is only the right wine in the glass that completes the experience.

Grill Wines: A Quick Sales Guide
Summer is approaching, the grills are heating up—and what about sales? Grill wines are the undisputed revenue drivers of the warmer months.

New Wine Vintage: 7 Tips for Sales Campaigns
It’s the great spring routine every year: little by little, the new wine vintage arrives, while the remaining stocks of the previous vintage need to leave the warehouse. We can’t take that work off your hands—but we can show you how to promote the new vintage effectively.

Wine for Easter: 5 Ideas to Boost Sales Even Further
The Easter season marks the first major sales highlight of the year in the wine trade. Addressing the topic of wine at Easter on multiple levels in order to drive additional revenue is virtually essential. We have put together five ideas to help your till ring a little louder.

Oak Vessels: Dimensions, Nomenclature, and Their Role in Global Winemaking
To sell wine, it is certainly not always essential to know how it was grown or matured. Yet quite often, it matters
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News

NEW!

11.02.2026

ProSpirits 2026 – a real game changer

For me, ProSpirits 2026 is a real game changer. Two halls, international top brands alongside bold newcomers...

06.02.2026

Out now - ProWein Business Report 2026
Knowledge that matters. With the ProWein Business Report 2026, we raise the bar – shifting from analysis alone to meaningful orientation for a changing industry.

05.02.2026

Insights to Action at ProWein 2026
Designed for better decisions. Insights to Action is the foundation of our new data-driven B2B business platform. Its goal: to make trade fair preparation and on-site visits measurably more efficient.
More news articels

Weinregionen

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.

GERMANY

FRANCE

ITALY

SPAIN

AUSTRIA

PORTUGAL
NEW!

Côte d'Or: wines with radiance

All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.

Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.

Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.

Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.

Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.

Penedès: Wines with charm
Penedès is not only a cava stronghold, but also a guarantee for fresh and fruity as well as complex and elegant wines. The stylistic diversity is particularly interesting for the European wine market. With 90% certified organic vineyards, Penedès wines are also pioneers in terms of sustainability. Get to know the wine-growing region in Catalonia better.
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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.
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