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ProWein Magazine

We present to you the new ProWein magazine, which is now dedicated to all relevant business facets of the wine industry. Immerse yourself in the latest and most important developments in the wine market. Whether you are interested in in-depth analyses of the ProWein Business Report, want to explore trend topics or want to expand your wine expertise - our ProWein magazine will always keep you well informed and one step ahead. Use our concentrated expertise to strengthen the confidence of your customers and further expand your business.
Business Insights & Trends
ProWein Backstage
Wine knowledge to go

2nd ProWein Business Talk - January 14th 2025

Did you miss the 2nd ProWein Business Talk? Look forward to further dates for the Business Talks and register for the upcoming ones!

At this webinar, the results of the latest ProWein Business Report 2025 will be presented and discussed by industry experts. This year's report is dedicated to a central question: How can wine marketing be further developed in a time of declining global wine consumption?

Here you can find the recordings of the Business Talks!


Business Insights & Trends

Trend topics of ProWein

05.03.2025

The whisk(e)y trend – a global success story goes on

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
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ProWein Business Report

07.01.2025

Business Report 2025

On behalf of ProWein, Geisenheim University surveyed over 1,300 experts from the global wine value chain at the end of 2024 for the eighth consecutive year. These industry insiders, representing more than 30 countries, include wine producers, exporters, importers, specialized retailers, and professionals from gastronomy, hospitality, and catering.
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See all trend topics
See all ProWein Business Reports


Weinfachwissen to go

A wide variety of rosé wines on one table

A wide variety of rosé wines on one table

NEW!

Rosé around the World

Rosé wines have been experiencing a remarkable upswing for years - even though global wine consumption is steadily declining. For the international specialist wine trade, rosés therefore offer exciting opportunities to boost sales again.

Low-alcohol wine for hot days
At a time when fewer and fewer people are drinking wine and non-alcoholic alternatives are on the rise, it bridges the gap between these two worlds: low-alcohol wine. But can it really boost business?

Perlwein: an underrated sparkling wine?
Perlwein occupies a special place in the fascinating world of wine. As a semi-sparkling wine, it is cleverly positioned between still wine and sparkling wine. Let's delve into the nuances of semi-sparkling wine and explore its significance for the international wine trade.

Summer wine: a slender pleasure for your customers
When the sun shines regularly again and the temperatures rise, everyone is talking about it again. We are, of course, talking about summer wine. But how do you actually define it? And which wines are particularly suitable for this category? We have a few tips for you!

Sparkling wine in focus: trends, challenges and market opportunities
Sparkling wine continues to grow: Prosecco innovates, Champagne is under pressure, Crémant is booming, Cava is struggling with the climate, sparkling wine remains stable, England is becoming a challenger.

Piwi grape varieties: a wine alternative for the trade?
When it comes to sustainability and climate protection, it's hard to avoid Piwi wines. The so-called fungus-resistant grape varieties have a good eco-balance. But do they also sell well in the wine trade? Here we look at the advantages and disadvantages so that you can better orient yourself for your business.
Mehr Weinfachwissen ...
 


Wine Knowledge to go

NEW!

Christmas wines: Drawing on the full potential for your customers

For the wine trade, the Advent season usually begins by early November at the latest. To make the most of the Christmas business, it's very worthwhile to be well-prepared for the busiest time of the year. The topic of Christmas wine, in particular, attracts significant attention. We’ve put together some ideas to boost your Christmas sales.

Lightstrike: a wine defect requiring compensation?
Among the world's wine faults, the taste of light is the least well-known among consumers. Alongside cork taint, it occurs most frequently. But how does this wine defect actually occur? And do wine merchants actually have to replace the bottle?

Cork: Do you have to exchange corked wine?
Cork taint is probably by far the most common wine defect in the world. Also known as cork taint, cork taste or simply TCA. As a wine merchant, you have to deal with it very often. But what are your rights and obligations when customers complain about a corked wine?

Sparkling wines: A bubbly selection for special moments
Whether it's Christmas, New Year's Eve, a birthday, a wedding, or any other festive occasion, most consumers consider a sparkling wine essential for celebrating a special moment. When choosing a sparkling wine, factors such as the occasion and taste, alongside the price, are often more important than the origin. We’ve put together an overview for you.

Verjus: Non-alcoholic wine alternative for specialty retail
Nowadays, almost every wine retailer offers non-alcoholic alternatives for their customers. However, it doesn't have to be limited to de-alcoholized wine. Verjus can be a wonderful substitute and is also versatile in its uses.

Rosé Wine: Overview of Production and Styles
Direct Pressing or Maceration? Mineral and elegant, or fruity and charming? Rosé wine today comes in many different styles, which can be confusing for customers. That's why here's a concise overview.
Mehr Weinfachwissen ...

Weinregionen Fachwissen

11.04.2025

Join us in supporting a survey on the optimisation of B2B wine trade fairs

ProWein 2025 has just successfully concluded, and we’re already looking ahead.
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ProWein Backstage

ProWein Newsflash

California's extensive seminar programme is available
The California Wines seminar programme for ProWein has been announced! Look forward to high-calibre seminars in Hall 12 that ....
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#proweinforgold - Decanter collects wine samples at ProWein
Exclusively for exhibitors, Decanter will be at ProWein (Hall 9 - 9A79) collecting wine samples for Decanter World Wine Awards ....
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ProWein Welcomes Wine in Moderation at the Entrance North
We are excited to welcome Wine in Moderation back to ProWein 2025 for the fourth year running. As the leading trade fair for wines and spirits, ProWein is the perfect stage ....
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ProWein supports the vitævino campaign to preserve wine culture
As the Director of ProWein, wine is far more than just a professional focus for me – it’s my passion and my “daily business.” Each year, we provide ....
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Veritable expands its presence at ProWein
Hattenheim-based wine and spirits importer Veritable is making a bold statement with an impressive showcase ....
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Toni Askitis presents ‘Hidden Treasures’
Toni Askitis, Düsseldorf restaurateur, influencer and newly crowned ‘Sommelier of the Year’ ....
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ProWein Partner of the Meininger's Wine Conference
We are delighted that Meininger's Wine Conference is coming to Düsseldorf with its exciting topics and other top speakers ....
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Georgia Celebrates 25 Years at ProWein
Georgia, known as the cradle of winemaking with over 8,000 years of tradition, will celebrate its 25th anniversary at ProWein in 2025....
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DWI showcases ‘White Pinot Paradise Germany’ at ProWein
The German Wine Institute (DWI) is presenting the ‘White Pinot Paradise - Burgundy Wonder Germany’ in 2025 and is focussing its 2025 trade fair appearance entirely on these white trend varieties...
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New: ProSpirits Visitor Tours with Jürgen Deibel
We are delighted to welcome back our trend scout and spirits expert, Jürgen Deibel. For 2025, we will organize....
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New in Hall 7: The Spirits Business Hub
Concentrated spirits expertise made in the UK: With "The Spirits Business Hub," the renowned trade magazine for the international spirits industry is launching....
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2nd ProWein Business Talk
For the eighth time, the ProWein Business Report provides valuable insights from hundreds of industry experts. On 14 January, these will be presented and discussed in our 2nd ProWein Business Talk.
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Cool Climate Summit in Copenhagen
At the Cool Climate Summit in Copenhagen, we will meet our new exhibitors for the Cool Climate stand at ProWein 2025 in person.
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ProWine Mumbai 2024 knocked it out of the park
The 4th edition of ProWine Mumbai dazzled with 170 exhibitors, 5,947 attendees, and over 1,000 global wine and spirits brands. It was an event full of flavour, knowledge and exciting moments! The fair featured a vibrant exhibition floor with international and local brands, engaging panel discussions, captivating masterclasses and the exciting ProWine Bartenders' Competition
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ProWein meets Metro
An inspiring exchange with Dr. Steffen Greubel, CEO of METRO AG, and Dr. Martin Behle, Chief HoReCa Officer at METRO!
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At the cutting edge for successful business
ProWein not only presents a comprehensive, global range of wines and spirits. As the leading trade fair for the international industry, we also focus on current topics and trends. This is precisely why we have now created the new Business FORUM.
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ProWein presents trophy at IWSC Awards in London
The prestigious Champagne Lounge hosts more than 50 renowned Champagne houses including...
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Champagne Lounge shines with top brands and exclusive tastings
The prestigious Champagne Lounge hosts more than 50 renowned Champagne houses including...
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Successful launch of ProWein Business Talk
On 1 October 2024, the first Digital ProWein Business Talk took place on the topic of "Digitalization in Wine ”. Three top-class experts - Paul Mabray(USA), Daniel Freund (Weinkontor Freund, Germany) and Antonio Graça (Sogrape, Portugal) - shared exclusive insights into the digitalization of the wine industry.
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More wine knowledge? We will inform you!
On September 30, we are launching a monthly newsletter for the new ProWein Magazine, which now covers all important business aspects of the wine industry. Here, you will find the latest developments and in-depth analyses ...
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New CEO for MD from ProWein
Since 1 August 2024, Marius Berlemann has been the new Managing Director for Operations at Messe Düsseldorf, succeeding Erhard Wienkamp, who ...
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Union des Grands Crus de Bordeaux
Now it's official: The Union des Grands Crus de Bordeaux (UGCB) will be back at the ...
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Sustainable winegrowing at ProWein 2025
The association for sustainable viticulture, Fair and Green e.V., will once again be represented ...
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ProWein ZERO - Tasting zone
Following discussions with Meininger Verlag, a large ...
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Visit and talks at VDP in Mainz
Our planning for ProWein 2025 is in full swing, so visiting the VDP ...
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See all news


Social Media Wall
Here you will find an overview of the voices of our community and our articles on trends, recipes and interesting facts.
ProWein@Social

Weinregionen

Would you like to find out more about the wine regions of the individual countries? Click here to go to the regions.
Wine region Germany
Wine region Italy
Wine region Spain
Wine region France
NEW!

Côte d'Or: wines with radiance

All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.

Burgundy: world-class wines
It is not without reason that Burgundy wines are among the top 5 best-known wines in the world. Not only are they exported to almost every country in the world, they have also been a guarantee for high-quality Pinot Noirs and Chardonnays with a strong character for many decades. But why is that? Here is a compact overview for your business.

Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.

Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.

Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.

Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.
Grafik Head

Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.