Business Insights & Trends
Trend topics of ProWein
18/06/2025
Sparkling Report
Like the wider wine industry, the sparkling wine category is navigating a period of profound change. Rising health awareness, economic pressures on consumer spending, and evolving preferences among younger generations are reshaping demand and redefining what consumers expect from their drinks.
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ProWein Business Report
28/04/2026
White Paper II: Beyond Volume (ProWein Business Report 2026)
The white paper “Beyond Volume” brings clarity to a global wine market undergoing profound structural change.
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Wine Knowledge to go
Wine and the Carbon Footprint: Sustainability as a USP
Green conscience meets black turnover: discover why wine's carbon footprint is your sharpest marketing weapon today. We provide you with the expertise you need to turn environmental responsibility into a measurable USP and inspire tomorrow's affluent generations.
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Wine Regions
NEW!
Côte d'Or: wines with radiance
All over the world, Côte d'Or wines are considered the gold standard for Chardonnay and Pinot Noir. The secret of the fascinating qualities lies in the different crus as well as the soils and the climate. However, the latter now presents the vineyards with considerable challenges. Get an overview of the Côte d'Or now.
Baden: Wines with a feel-good character
Juicy Spätburgunders and voluminous, fruity Grauburgunders - this is what Baden stands for, as well as noble Weißburgunders or characterful Gutedel. Whether mass-produced, top-grown or genuine rarity. Baden wines are as diverse as in hardly any other German wine-growing region. Let's dive a little deeper into the vinophilic matter.
Ahr: Wine from the Valley of Destiny
The Ahr has been linked to the terrible flood disaster of 2021. But to peddle exclusively with this tragedy in order to sell the Ahr wines does them a disservice. After all, the Spätburgunders and the Frühburgunders from here shine with a radiance that is unmatched not only in Germany but also internationally.
Catalunya: Wines with sunshine in their hearts
A 300% increase in production in less than 25 years - this is exactly what the DO Catalunya has achieved with its wines. What is the secret of the success of this protected designation of origin in Catalonia, Spain? And why are Catalunya wines so diverse? We have the answers to all these questions for you here - in a compact overview.
Penedès: Wines with charm
Penedès is not only a cava stronghold, but also a guarantee for fresh and fruity as well as complex and elegant wines. The stylistic diversity is particularly interesting for the European wine market. With 90% certified organic vineyards, Penedès wines are also pioneers in terms of sustainability. Get to know the wine-growing region in Catalonia better.
Priorat: Wine icons from Catalonia
Alongside Rioja, Priorat is the only Spanish wine-growing region with DOCa status. Not without reason, as the wines produced in this rugged and almost inhospitable region are prized all over the world for their quality and complexity. For the specialist trade, Priorat wines can thus be combined with beautiful storytelling.
Knowledge about the wine and spirits world!
