At ProWein 2026, ProSpirits offers buyers, retailers, restaurateurs, and exporters a unique opportunity to delve into the fascinating world of spirits. With an unparalleled portfolio of producers from around the globe and a focus on current trends, our tours set new standards in the industry.
Our guided tours take you through the diverse facets of the spirits world: from the time-honored art of brandy making, featuring a variety of Cognac, Armagnac, and other fine brands, to the exotic flavors of agave spirits like Tequila and Mezcal, which shine with premiumization and artisanal charm.
Discover the exciting renaissance of liqueurs, featuring innovative bitter liqueurs and creamy sweet varieties that bring new dynamics to the market. Additionally, Germany's best-selling spirit, vodka, is undergoing a fascinating transformation with craft approaches and sustainable production methods.
What to expect:
- Unique trends: Learn more about the evolution of Whisk(e)y, R(h)um, low-alcohol beverages, and the rising significance of grain spirits, vodka, and liqueurs.
- Expert knowledge "to go": Compact, one-hour tours packed with valuable insights for your portfolio and strategy.
- Global indulgence: Be inspired by an international selection of spirits and gain insights that will give you a competitive edge.
Guided by industry experts like Jürgen Deibel, Trend Scout Spirits 2026, the ProSpirits tours provide inspiration and practical insights for a successful business year.
Join us – experience tomorrow's trends and immerse yourself in the world of spirits, where history, craftsmanship, and innovation come together.
