At ProWein 2026, ProSpirits offers buyers, retailers, restaurateurs, and exporters a unique opportunity to delve into the fascinating world of spirits. With an unparalleled portfolio of producers from around the globe and a focus on current trends, our tours set new standards in the industry.
Our tours take you through the many facets of the world of spirits: From the traditional art of classic spirits such as whiskey, rum, and agave spirits (tequila and mezcal) with their diversity, to the world of aperitifs and other diverse spirit categories, which today not only shine with premiumization and artisanal charm, but also focus on sustainability and resource conservation.
Discover the exciting renaissance of liqueurs, which are setting new trends with innovative bitter liqueurs and creamy sweetness. Even Germany's best-selling spirit, vodka, is undergoing a fascinating transformation with craft approaches and sustainable production methods.
What to expect:
- Growing importance of RTDs (ready-to-drink beverages): Learn more about the evolution of Whisk(e)y, R(h)um, low-alcohol beverages, and the rising significance of grain spirits, vodka, and liqueurs.
- Expert knowledge "to go": Compact, one-and-a-half-hour tours packed with valuable insights for your portfolio and strategy.
- Global indulgence: Be inspired by an international selection of spirits and gain insights that will give you a competitive edge.
Guided by industry experts like Jürgen Deibel, Trend Scout Spirits 2026, the ProSpirits tours provide inspiration and practical insights for a successful business year.
Join us – experience tomorrow's trends and immerse yourself in the world of spirits, where history, craftsmanship, and innovation come together.
