Overview: Business Reports
White Paper II: Beyond Volume (ProWein Business Report 2026)
28.04.2026
The white paper “Beyond Volume” brings clarity to a global wine market undergoing profound structural change.
ProSpirits Report 2026
23.04.2026
The ProSpirits Report 2026 and the white paper deliver what matters now: clear insights, condensed strategies, and guidance in a market in transition. For those who want to understand how consumption, competition, and growth are being redefined – and what that means for business.
ProWein Business Report 2026 - Content Hub
06.02.2026
The ProWein Business Report 2026 brings clarity to a market in the midst of realignment.
ProWein Business Report 2026 (for exhibitors only)
05.02.2026
Insights: The new No-Reality (ProWein Business Report 2025)
02.09.2025
The market for wine and beverages is changing. Changing consumer behavior is posing challenges for producers and marketers: people are drinking less alcohol, and new product categories are emerging. Non-alcoholic alternatives in particular are gaining in importance—and with them, dealcoholized wine.ProWein Business Report 2025
02.07.2025
On behalf of ProWein, Geisenheim University surveyed over 1,300 experts from the global wine value chain at the end of 2024 for the eighth consecutive year. These industry insiders, representing more than 30 countries, include wine producers, exporters, importers, specialized retailers, and professionals from gastronomy, hospitality, and catering.ProWein World Business Report 2025
10.06.2025
Based on the first ProWein World survey to systematically examine market trends in the Chinese wine sector from the perspective of both local trade experts and producers from China and across the world, ProWine is launching the first ever ProWein World Business Report, setting off its international voyage from China.ProWein Business Report Special Report Digitalisation
23.09.2024
In late 2023, Geisenheim University conducted the annual comprehensive survey commissioned by ProWein, engaging over 2,000 industry experts from across the global wine value chain.
ProWein Business Report Special Report Japan
13.06.2024
10 to 12 April 2024 saw Messe Düsseldorf organise the first ProWine Tokyo with great success. In the wake of this ProWein is publishing the results of a survey conducted among companies from the international wine business that already export to Japan or intend to do so. The ProWein Business Report is commissioned by ProWein and carries out by Geisenheim University.
ProWein Business Report 2023
31.01.2023
On behalf of ProWein, Hochschule Geisenheim University surveyed experts from the entire wine industry value chain for the seventh time at the end of 2023. More than 2,000 industry insiders worldwide include wine producers from the most important wine-growing countries in Europe and overseas, exporters, importers, specialist wine retailers and representatives from the catering and hotel sectors.