ProWein Hubs

All trends at a glance - that's what ProWein is all about. So that you can obtain compact information about the future of the wine industry. This is precisely why we have created our ProWein hubs. Discover tomorrow's trends today!

Since 2024, the spirits of this world have found a new hub at ProSpirits. Over 300 exhibitors from over 40 countries await you in Hall 5. Whether it's whisky, cognac or brandies - each spirit has its own area so that you can taste it in a targeted manner. With the ProSpirits Forum, we also give you the opportunity to learn more about spirits thanks to masterclasses and lectures. There will also be a tasting area with different focal points, where you can taste and obtain information directly at small bars.

If you want to discover tomorrow's trends in the wine industry today, then we recommend you to take a look at two very special hubs. Every day during ProWein, the Trend Forum will host the Trend Hour Tasting with Paula Redes Sidore and Stuart Pigott, who will analyse current developments in the wine industry to give you a glimpse into the future of the wine trade.

Admittedly, alcohol-free wines are truly no longer a trend, but a very clear development. In times of global deconsumption, ProWein Zero offers you the opportunity to familiarise yourself individually with the world of alcohol-free wines so that you can use this trend, which has come to stay, specifically for your business

The Champagne Lounge in Hall 9 is almost a classic among our hubs, where you can discover and taste over 80 champagnes from 50 champagne houses. Discover the latest trends from France's most famous sparkling wine region. The focus here is not only on flavour trends, but also on topics such as sustainability.

Sustainability is also the central theme in the Packaging & Design area. Whether bag-in-boxes in various sizes, recyclable aluminium cans, PET bottles, wine from stainless steel kegs in gastronomic dispensing or even wine bottles made from paper. You will find pretty much everything in this hub - except heavy glass bottles. Discover today how the wine of tomorrow could be marketed.

Organically produced wines have long since ceased to be a niche topic. Organic is the trump card. This is precisely why we have created the Organic World for you. Here you can find out about the latest developments in wines labelled organic from around 40 international exhibitors. And, of course, taste all the wines at your leisure.

Tasting is also very important in the Tasting Areas. Here you will find all award-winning wines in a compact, special areas. Of course, you will also find plenty of background information on each wine in the form of technical sheets and comprehensive descriptions. It has never been so easy to list real champions for your own business.

Become a wine world traveller and discover the hubs at ProWein in Düsseldorf!