The demand for alcohol-free and low-alcohol wines is growing rapidly worldwide – especially in Germany and Western Europe, where more and more connoisseurs are turning to no- and low-alcohol products. Sommeliers and restaurateurs are also increasingly discovering the potential of this category to offer a variety of enjoyable moments without alcohol. Despite initial challenges, this segment is opening up new opportunities for winemakers, restaurateurs and professionals to expand their offerings and attract new target groups. Experts are certain: no/low wines are not a short-lived trend, but a sustainable growth area that will shape the future of the wine industry. Getting in now means actively shaping this development.
Apply now for the ProWein Zero Tasting Bar and present your product to an interested audience!
Registration available from May 2026 for ProWein 2027
From May 2026, you can register for ProWein 2027 – the global stage where trends are born and the future is shaped. WE SHAPE, CREATE, ELEVATE. If you have any questions or need assistance, we are always available to support you personally and individually.
Do you have any questions? Get in touch with us
We will be happy to advise you on all questions regarding your registration and participation.