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Videos of ProWein

Discover here a collection of short videos and editorial video contributions on ProWein as well as recordings of the ProWein Media Summit with the presentation of the ProWein Business Report.

Further exciting insights into the various areas of ProWein from past events await you in the form of short videos. Be inspired and look forward to the next ProWein from 16-18 March 2025.


 

ProWein Business Talks

Join the ProWein Business Talk, the exclusive online format for the wine and spirits industry! Get informed by top speakers about current trends and market strategies, and gain valuable insights for your business. Receive practical, actionable insights that you can implement right away. Sign up now and participate conveniently from anywhere – don’t miss this opportunity to expand your expertise!

Digitalisation in Wine: 1 October 2024

Digitalisation is an important driver for market success. The digital ProWein Business Talk provides exclusive insights into the current state and future prospects of digitalisation within the wine industry.

We are delighted to welcome three top international guests and panellists:

• Paul Mabray, a visionary futurist in the US wine industry
• Daniel Freund, CEO of Weinkontor Freund, Germany
• Antonio Graça, Head of R&D at Sogrape, Portugal

The discussion is moderated by Prof. Dr. Simone Loose from Geisenheim University

ProWein Business Report

ProWein Media Summit 2024

ProWein Media Summit 2023

ProWein Media Summit 2022

Themeworlds

Discover the theme worlds of ProWein. We have put together some of the highlights from 2024 for you. Click through the videos and get a taste of the trade fair.


ProSpirits

Immerse yourself in the world of spirits at ProWein. Hear from leading distillers and industry experts about the latest trends and techniques that are revolutionising the spirits industry. Are you curious about how innovative technologies and traditional methods work together? Be inspired and find out more about the future of distillation.

Organic Wines

Discover the latest trends and innovations in organic wines. This video gives you an exclusive insight into the latest developments in organic wine production. See how winemakers and experts are using sustainable practices to produce wines of the highest quality. Don't miss this opportunity to learn about the future of viticulture!

ProWein Zero

ProWein Zero: A paradise for non-alcoholic wine lovers! This video gives you an exclusive look at the latest zero-alcohol wines and how they are made. Learn about the innovative methods used by winemakers to cretae these unique wines. Be inspired and look forward to the latest developments in the world of alcohol-free wine enjoyment!

Learn more about ProWein Zero

Tasting Areas

This video takes you to the ProWein tasting area, where real experts present the art of wine and food pairing. From exciting workshops to surprising taste experiences - it is all about enjoyment and discovery. Create your own tasting plan and be inspired by the lively atmosphere. Discover new flavors and enjoy a variety of tastes that you rarely get to experience in everyday life. A must for any wine lover!

Champagne Lounge

Experience the magic of the Champagne Lounge at ProWein! Enjoy a tour of the stylish lounge, discover the variety of Champagne houses on show and be inspired by the exclusive tastings and events. Our video gives you a first, tantalizing glimpse of what awaits you at the fair - a must for every wine and champagne enthusiast!

Workshops, Masterclasses, Foren

Experience wine knowledge at the highest level at ProWein! This video shows you what to expect at the upcoming trade fair: an extensive program ranging from captivating masterclasses and practical workshops to inspiring discussions in the forum. This is where the best minds in the wine industry come together to share their knowledge and discuss new trends. Don't miss out on this highlight and become part of the ProWein 2025 - the event that will take your wine knowledge to the next level.

Trends & Opinions

The wine industry is constantly changing, and if you want to keep your finger on the pulse, you need to be aware of the latest developments. Every year at ProWein, we show you the trends that are currently dominating the wine scene. From emerging wine regions to sustainable practices and the latest wine innovations, be inspired and discover how the world of wine is changing.

Concept Store

Experience an innovative approach to wine retail in the "concept store" at ProWein. We present unique business concepts that redefine the wine trade through modern design and customer-centric experiences. Are you curious about the future of retail in the wine sector? Discover how creative interior design and technology work together to enrich the customer experience.

PIWI's* on Tour - why they are becoming increasingly important

Discover fungus-resistant grape varieties and their importance and use in winemaking at ProWein. Interviews with winemakers and industry experts offer valuable insights into the benefits and challenges of these innovative cultivation methods. Learn more about the advanced techniques that are revolutionising the wine industry and explorethe possibilities of sustainable wine production.

*‘PiWi' is the abbreviation of the German-language technical term Pilzwiderstandsfähige Traubensorten, or fungal-resistant hybrid grape varieties, one of the most important new wine buzz words at ProWein.

Trendy liquors

Discover the latest liqueur trends at ProWein. Producers and experts will provide insights into a variety of new and innovative liqueurs, the latest flavours and product developments. Which creative recipes and high-quality ingredients will revolutionise the world of liqueurs?

Climate Change with Stuart Pigott

Learn more about the impact of climate change on the wine industry in this video with Stuart Pigott from ProWein 2024. What strategies and adaptations are needed to meet environmental changes and the challenges of climate change?

100 Jahre consorzio vino chianti classico

What an anniversary! The unique Consorzio Vino Chianti Classico celebrated its 100th anniversary at ProWein 2024. In 1924, 33 visionary winemakers founded Italy's first wine consortium to promote and protect their wines internationally. Today, a century later, they face new challenges such as climate change. But the core of their goals remains the same: cohesion and innovation. Watch our video to see how the Consorzio has combined innovation and tradition over the years to meet today's challenges.

Water with the wine

Water at ProWein? Absolutely! Because water is the ideal accompaniment to wine. But which water goes best with which wine? Watch our video to find out.

Bimmerle

New ProWein exhibitor Bimmerle shows how tradition and innovation can be combined. Experience how the traditional family business presents its spirits such as Needle Gin, Pink Gin and Evermann Whiskey to international customers and potential partners. Which trends is Bimmerle focusing on and what can we look forward to at ProWein 2025? Our video has the answers.

Around the world in three days

ProWein stands for internationality in the wine industry. We show you the highlights when wine lovers and experts from all over the world come together. Discover the latest trends and the global diversity of wines that take centre stage at ProWein. Experience the internationality of ProWein up close in our videos!


GRIECHENLAND

Discover the fascinating world of Greek wines at ProWein 2024 in this video. Greece inspires with over 220 indigenous grape varieties and a new generation of winemakers who are experimenting with fresh ideas and creative wine styles. Be inspired by the diversity and innovative spirit of the Greek wine landscape!

AGAVE - VON MEZCAL BIS TEQUILA

The art of agave processing: from mezcal to tequila - learn all about the production, traditions and flavours of these popular spirits. Let the experts take you on a journey of discovery and experience the diversity of the agave plant.

THE SPECIALITIES OF NEW ZEALAND WINES

vinabonus has been importing wines exclusively from New Zealand for 12 years and supplies the whole of Europe from its warehouse near Hamburg. The focus on New Zealand is based on thorough research: the unique climate there, with warm days and cool nights, gives the wines a special acidity and precise flavours. Find out more in our video from ProWein 2024!

TEXAS - DER AUFSTEIGENDE STERN AM WEINHIMMEL

Texas - the new star in the wine sky: Discover at ProWein why Texas is becoming an exciting wine region. Innovative winemakers and unique climatic and geological conditions are producing exceptional wines that are causing a stir worldwide. A glimpse into the future of wine - made in Texas!


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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.