Agora @ ProWein

Agora is ProWein’s new forum for big ideas and hard questions. Over three days, leading voices from wine, spirits, and beyond will challenge assumptions and map the forces reshaping the global drinks business.

Expect 12 hours of fast-moving talks, debates, and interviews: From TED-style keynotes to panel discussions – the focus is always on practical solutions, while helping your business understand the wider changes that are shaping the market.

The four pillars:

You’ll hear directly from strategists, entrepreneurs and innovators outside the trade, alongside industry leaders who know the stakes. Regulation, health, consumer trends, marekting strategies and technology will be dissected with evidence and real-world case studies.

Curated by Dr. Anja Zimmer and Alexandra Wrann, DipWSET, of A2 Wine & Things — both leading journalists, former Editors-in-Chief, and experts in the global wine trade.

Agora @ ProWein 2026: the conference that challenges your assumptions — and gives you the tools to build the future.

Get ready for a new kind of conference!