Dive into the world of spirits

Since 2025, ProSpirits has given high-proof delights a permanent place at ProWein. This expansion promises a fascinating journey through the world of the finest spirits, led by over 300 exhibitors from more than 45 countries. A veritable treasure trove of spirits, including renowned brands and companies such as Osborne, Molinari, and the traditional cognac houses Hine and Prince Hubert de Polignac, will be presented on 10,000 square meters in Hall 5. In addition, there will be newcomers, start-ups, and new brands from all over the world that are dedicated to craft spirits. These will have a home in Hall 7.0 for the first time in 2026.

In the ProSpirits halls, visitors can expect not only a wide variety of spirits, but also the expertise of the manufacturers, who will proudly present their exquisite selection. From fine whiskeys to aromatic gins, fine rums to exquisite liqueurs and brandies – the variety of different flavors is almost limitless. It is a unique opportunity to immerse yourself in the world of handcrafted spirits and discover the innovative creations of global players, bottle by bottle.

Do you want to know more? You will find all exhibitors and products in the spirits area here.

For visitors seeking a quick yet comprehensive overview, a clear and accessible supporting programme will be available. Twice daily, spirits expert Jürgen Deibel will guide attendees through the most important trends and developments. The bar and education area, curated by The Spirits Business, will offer short presentations, guided tastings, and concise insights into the topics that will shape the industry’s future.

ProSpirits 2026 brings the international spirits world together in one place and makes it tangibly accessible to all trade visitors.

This is where new connections, new opportunities, and new perspectives emerge.
Cultivate the visionary in you – be part of it.

At ProSpirits, visitors have the unique opportunity to be at the forefront of the latest trends and innovations in the world of spirits. One of the most notable trends emerging in the coming years is the increased demand for non-alcoholic products. More and more consumers are seeking alternatives that offer enjoyment without the alcohol content. For this purpose, ProWein also provides a separate hall - ProWein Zero. However, gin, whiskey, scotch, and vermouth also stand at the forefront of trends.

Gin: A timeless favorite with innovative twists

Gin remains a dominant force in the spirits industry this year as well. With its characteristic flavor achieved through the skillful use of various herbs and spices, gin continues to be perfect for cocktails and long drinks. From classic to modern - the diversity of gin styles allows manufacturers to continuously present new and exciting variants.

This year, visitors can look forward to the introduction of exciting new gin varieties. These will surprise with innovative flavors and aromas, even through the infusion of exotic fruits, spices, or herbs to create unparalleled flavor combinations.

Vermouth: A Bittersweet Ascent to New Heights

Vermouth, a spirit characterized by its bittersweet taste achieved through the use of various herbs and spices, is currently experiencing an impressive comeback. Particularly as a key element in the famous Martini cocktail, vermouth has captured the hearts of connoisseurs.

The increasing demand for new taste experiences and flavors has significantly contributed to this vermouth revival. This trend is expected to continue in 2024, with many new vermouth varieties anticipated to surprise with exciting aromas and flavor profiles.

Whiskey

Whiskey remains highly popular and is expected to continue growing in the coming years. Made from malted grains, it develops its characteristic taste through aging in oak barrels over an extended period.

Various types such as Irish whiskey, Scotch, American bourbon, blended whiskey, and Japanese whiskey offer diverse taste experiences. For example, Irish and Scotch whiskeys often present smoky notes, while bourbon made from corn exhibits sweet nuances.

At ProSpirits, you not only have the opportunity to discover the latest trends but also to personally experience their fascination. At the producers' stands, you'll find a variety of tasting options to experience the unique aromas and flavors of the spirits showcased. Visitors have the choice to enjoy different spirits such as fruity liqueurs or robust whiskeys neat or have innovative cocktails prepared for them. The world of spirits offers diverse options for enjoyment, whether it's the purity of the finest spirits or the discovery of refined, noble drinks – a delight for every palate!

Furthermore, the exclusive masterclasses and Trend Hour tastings provide a unique opportunity to deepen your knowledge. Learn from esteemed industry experts like Jürgen Deibel about the backgrounds of the trends and delve deeper into the world of spirits. At ProSpirits, it's not just about tasting but also about learning – a holistic experience for all the senses.

Handcrafted spirits in the world of spirits

Individual styles, philosophies, and flavors, as well as limited availability—these are the hallmarks of handcrafted spirits around the world. You will find precisely these kinds of little gems in Hall 7.0 at ProSpirits Concept, where small brands, newcomers, and start-ups from many different countries will be presenting their innovations. From small manufacturers that work entirely by hand to newly founded distilleries that are setting new standards, everything is there.

Craft spirits have recently been gaining in importance, as younger consumers in particular attach great value to individual drinks with a special background or history – especially in the high-proof sector. And on a variety of flavors. You will find both at ProSpirits Concept, where handmade spirits ranging from serious to charming, dry to sweet await your experienced palate.

Networking & business opportunities at ProSpirits Messe Düsseldorf

From small manufacturers to world-famous brands, the exhibitors are as diverse as the trade visitors themselves, who come primarily from the retail, catering, hotel, and bar sectors. Of course, important decision-makers from the national and international food retail sector, as well as renowned importers and wholesalers, are also visiting Düsseldorf to do business. Make contacts at the exhibitors' stands, at