ProSpirits 2026 – Become an exhibitor now

Two halls. One stage for the international world of spirits.

Whether premium brand, craft newcomer, or global player – at ProWein 2026, spirits take centre stage. And that means all conceivable spirits. From classic whisky to rum, tequila, gin, liqueurs, and fruit spirits, distillates will fill two entire halls of the international trade fair in Düsseldorf. The sheer diversity alone attracts trade visitors from around the world to the Rhine metropolis to do business efficiently. With your products, you reach potential business partners from both large and small markets in one single place. Business doesn’t get more efficient than this.

In addition, you will meet the key decision-makers from across the beverage sector. Bar owners attend the fair just as much as restaurateurs, hoteliers, sommeliers, wholesalers, importers, and buyers from major grocery retail chains. Specialist wine merchants, spirits experts, the international trade press, and high-reach influencers—who act as multipliers for your brand—round off the business value for exhibitors.

• Professional support from registration through to stand dismantling after a successful trade fair appearance

• International trade visitors from bars, grocery retail, gastronomy, spirits retail, wine trade, wholesale, import, and media

• Highly focused business over three days in one location – Düsseldorf

• Numerous new contacts and the opportunity to acquire new business partners

• Additional touchpoints for your products on ProWein.de and a tailored company profile you can create yourself

• Direct matchmaking: buyers can contact you via ProWein.de and arrange meetings in advance

• Numerous negotiation opportunities and direct contract conclusions

In addition, the ProSpirits concept offers you tailor-made platforms for a successful trade fair presence—clearly positioned, internationally visible, and directly aligned with your target audience.

Ideal for established brands, importers, and manufacturers with their own stand design concept.

Your advantages:

• Free design of your trade fair appearance
• Central location in Hall 5 with around 300 international exhibitors
• Space booking from 12 m² (smaller spaces subject to availability)
• Own stand construction in accordance with our technical guidelines
• Registration via our regular online registration

With the classic trade fair presence, your location in Hall 5 is guaranteed—an important advantage. Hall 5 is located at the very heart of the exhibition grounds. It directly adjoins Hall 4, home to two key players in the international wine business: France and Germany. In addition, Hall 5 must be passed through to reach areas such as the Portugal section. Connections to the Spain, Greece, and Overseas sections further increase visitor frequency. As a result, buyers from around the world are inevitably exposed to the spirits category. Make the most of this opportunity for your business.

The classic trade fair presence is fully tailored to your individual needs. You determine the size of your stand, and we are happy to advise you in detail at an early stage to find the perfect solution. To ensure early planning certainty, an individual coordination of your stand space will take place in good time. We listen carefully—and then deliver. You can also book a range of additional services, including stand construction and dismantling, catering, and further amenities.

Should you have any questions or require support ahead of the fair, our 140 international representatives worldwide are at your disposal, allowing you to communicate in your local language. In short: from the moment you register, you will be comprehensively supported by our team in all aspects of your trade fair participation.

The concept:

• Uniform stand construction (9 m²) – fully assembled upon your arrival on Saturday afternoon
• Minimal planning effort, maximum impact
• Modern, trendy atmosphere with high visitor traffic (north entrance)
• Hall 7.0: max. 120 seats – exclusivity guaranteed!
• Includes: basic furniture (see below), branding options, marketing presence
• Separate registration via form required

To ensure that newcomers, small brands, and start-ups can do business just as successfully—without being overshadowed by big players and established brands—we are introducing the ProSpirits Concept in Hall 7.0 for the first time. With a smaller trade fair budget, this format offers you the opportunity to achieve maximum visibility for your spirits. Showcase your dry gin, rum, liqueur, or single malt whiskies to perfection. While stand sizes are standardised, you can of course tailor your trade fair presence precisely to your brand—ensuring guaranteed attention.

In 2026, the ProSpirits Concept replaces the former “same but different” format. This means that trade visitors entering Hall 7.0 will naturally expect to discover smaller brands and artisanal products. They are actively searching for something special—use this mindset to do business effectively. Another key advantage of Hall 7.0 is its direct connection to Hall 5, as well as the immediate transition to the Portugal wine section. This creates a high level of foot traffic, which can be leveraged for spontaneous lead generation through tastings or cocktail mixing—allowing you to win over decision-makers on the spot. With a location in Hall 7.0, smaller or emerging companies have the best possible opportunity to achieve maximum visibility.