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VIP Hosted Buyer Program

Where top importers meet the world of wine & spirits.

Join the ProWein VIP Hosted Buyer Program and experience three days of tailored meetings, premium hospitality, and access that moves your business forward.

ProWein Hintergrund bunte Flagge
About it
How to qualify
Your benefits

About it

The ProWein VIP Hosted Buyer Program connects the world’s most influential importers, distributors, and decision-makers in wine and spirits with outstanding international producers.

Selected buyers enjoy exclusive privileges designed to make their ProWein 2026 experience in Düsseldorf more efficient, inspiring, and rewarding — from complimentary travel and accommodation to VIP access and personalized business services.

Participation is by application only.

Cultivate the visionary in you.

How to qualify

  • You’re a senior buyer, procurement director, or business owner with direct purchasing responsibility for wine and/or spirits.
  • Your participation is tied to clear sourcing interests — by wine type, region, or category.
  • You influence brand listings or portfolio decisions for retail chains, import companies, or hospitality groups.
  • You’re respected within the trade community — with references or recognition from producers, associations, or trade bodies as a plus.


The application process runs from 8 December 2025 to 15 February 2026.
Be there – this is your exclusive gateway to ProWein.


Apply now
Total Wine is attending ProWein in D. to connect with leading producers, with a particular focus on New World and Central and Eastern European wineries and distilleries, […] to explore new partnerships and strengthen existing relationships.
SVP, Head of Wine & Concierge
Brian Gelb


Why apply

Be part of a curated experience that opens doors — to pre-scheduled meetings, high-level networking, and premium access across the show.

Selected buyers benefit from:

  • Complimentary travel and accommodation
  • VIP access to ProWein 2026 and ProSpirits
  • Tailored networking moments that drive real business impact

Entrance Ticket

Free admission for all three days to ProWein and ProSpirits.

Hotel Accommodation

Stay as our guest in a **** hotel in Düsseldorf, just minutes from the fairground — for three nights.

Hotel Shuttle

Enjoy limousine or bus transfers between Düsseldorf Airport, our selected hotel and the fairground.

Networking Party

Networking event with elegant crowd Copyright: iStock
Celebrate with the industry at the famous party on the evening of day two in our fantastic new location in the Altstadt of Düsseldorf

Free Parking

Parkplätze vor Messehalle 1_Copyright: Messe Düsseldorf/A.M. van Treeck

Take advantage of free, covered parking in one of our dedicated garages.

VIP Lounge

Cocktails and oysters served in modern bar Copyright: Messe Düsseldorf / ctillmann

Access the VIP Lounge - including catering, luggage storage, and a relaxed networking area with high performance WiFi.

Early Access

Visitors scan tickets at ProWein entrance Copyright: Messe Düsseldorf / ctillmann
Enter the exhibition halls before the crowds and start shaping your day ahead of everyone else.

Do you have any questions? Get in touch with us

We will be happy to advise you on all questions regarding your registration and participation.

Eva Zehetner

Senior Manager VIP Hosted Buyer

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