VIP Hosted Buyer Program

Join the ProWein VIP Hosted Buyer Program and experience three days of tailored meetings, premium hospitality, and access that moves your business forward.

The ProWein VIP Hosted Buyer Program connects the world’s most influential importers, distributors, and decision-makers in wine and spirits with outstanding international producers.
Selected participants enjoy exclusive benefits designed to make their visit to ProWein 2027 in Düsseldorf even more efficient, inspiring and rewarding.
As a VIP guest, you will benefit from:

• Complimentary admission
• Complimentary travel
• Complimentary accommodation
• Exclusive VIP access and dedicated on-site support
• Complimentary parking

Participation is by application only. Complimentary services and benefits are offered at our discretion and tailored to each selected participant.

Apply now and experience more focus, more relevance and more industry at ProWein 2027!

• You’re a senior buyer, procurement director, or business owner with direct purchasing responsibility for wine and/or spirits.
• Your participation is tied to clear sourcing interests — by wine type, region, or category.
• You influence brand listings or portfolio decisions for retail chains, import companies, or hospitality groups.
• You’re respected within the trade community — with references or recognition from producers, associations, or trade bodies as a plus.
• Actively use Fair Match, complete your profile and schedule your meetings through the platform.

Be part of a curated experience that opens doors — to pre-scheduled meetings, high-level networking, and premium access across the show.

Selected buyers benefit from:

• Complimentary travel and accommodation
• VIP access to ProWein 2027 and ProSpirits 2027
• Tailored networking moments that drive real business impact