ProWein Zero - Non-alcoholic wines, spirits and drinks

In recent years, there has been an impressive trend in the world of drinks - the increasing popularity of non-alcoholic wines, cocktails, and spirits. This development is driven by growing health awareness, personal preferences, and the general trend towards more conscious consumption. It means that these alternatives are experiencing a real renaissance.

'ProWein Zero' is proactively responding to this growing trend for non-alcoholic beverages. Welcome to this hall! Here, you can find all the latest trends in non-alcoholic beverages. Whether you're a buyer, importer, specialist retailer, restaurateur, sommelier, or journalist, we're here to help you stay up-to-date and informed.

ProWein Zero – The world of non-alcoholic enjoyment in Hall 5

Experience how non-alcoholic enjoyment is evolving: ‘ProWein Zero’ will enter its third year in 2026 – with its largest area to date and new products offering inspiring and surprising taste experiences. As a pioneer, ProWein has created a separate area for non-alcoholic wines, spirits, and innovative alternatives for the first time, raising the profile of this category internationally.

A new dimension of experience is being created in Hall 5, showcasing proxies, non-alcoholic wines, and spirits in a modern, open, and emotional setting. At the center is a spacious tasting bar with a curated selection of the most exciting products on the no/low scene. Here you can taste, compare, and discover new flavors to your heart's content. A digital bar menu with QR codes leads directly to background information, recommendations, and further details.

Several times a day, short, dynamic impulse tastings provide special moments: 20–30 minutes full of inspiration around proxies, non-alcoholic red wines, food pairing, or sensory trends. In addition, compact talks and discussions offer exciting insights into innovations and developments in the world of non-alcoholic enjoyment – international, modern, and close to the pulse of the industry.

ProWein offers various theme worlds, such as the organic wines thematic world, which presents a wide selection of natural wines. More than 300 producers present organic and bio wines here. In the theme world ProWein Zero, you will find everything related to non-alcoholic wines, spirits, and drinks.

The rising trend towards "Zero" is having a significant impact on the gastronomy and retail sectors. Consequently, both restaurants and the retail industry are experiencing increased demand for innovative non-alcoholic products, leading to an expansion of offerings. Gastronomes are responding to this trend by developing innovative concepts that serve non-alcoholic drinks in an appealing manner, whether through the use of fresh ingredients, special garnishes, unique presentations, or specific tasting experiences.

In recent years, alongside non-alcoholic white wine, rosé wine, and sparkling wine, a fascinating movement has established itself in the world of beverages in gastronomy - the increasing popularity of mocktails. These non-alcoholic cocktails are not just a passing trend but have become a permanent fixture in beverage culture. The term "mocktail" combines "mock" (to imitate) and "cocktail," perfectly describing these delicious drinks that offer all the sophistication and flavors of a traditional cocktail without alcohol. In an era where conscious consumption and diversity are valued, mocktails are the answer to the ever-growing demands of modern beverage enthusiasts.

Non-alcoholic beers, wines (especially white wine and rosé), and spirits are also gaining popularity. This rising trend is having a positive impact on customer purchasing behavior, as they are now increasingly looking for places that can offer high-quality non-alcoholic drinks.

Especially alcohol-free wines are no longer exclusively associated with cheap mass-produced products. Premium categories are gaining importance as manufacturers use high-quality ingredients and elaborate production methods to appeal to more discerning consumers. Additionally, producers are increasingly experimenting with unconventional grape blends and flavors to expand the spectrum of alcohol-free wines. Moreover, the sustainability factor is not overlooked in the zero segment: the demand for biodynamic and natural products is also reflected in the world of alcohol-free wines. Producers are increasingly focusing on sustainable practices and minimal use of additives. This includes sustainable cultivation practices as well as the use of environmentally friendly packaging materials.

Traditional wine regions and wineries are responding to the growing trend of alcohol-free beverages by increasingly incorporating them into their portfolios. Some even produce special alcohol-free wines, while others de-alcoholize traditional wines to offer a more diverse range of flavor options. The use of special yeasts and fermentation methods further contributes to the development of a broader flavor spectrum.

ProWein is considered a central platform for industry professionals from gastronomy and trade who want to delve deeper into the "zero" segment. Here, professionals have the opportunity to explore current trends and new products, as well as integrate creative concepts into their business practices through direct exchange with manufacturers, experts, and innovative products. A particular highlight is the opportunity to taste alcohol-free alternatives directly, which helps dispel any doubts about the taste. By participating in tastings and masterclasses, visitors can personally evaluate the taste quality of the products offered and ensure that they offer appealing and enjoyable alcohol-free options to their guests, with a range that truly tastes good.

Because not only people who abstain from alcohol are looking for alcohol-free drinks. Pregnant women, drivers, people with health concerns, or simply those who want to consume more consciously are looking for high-quality alcohol-free options. Visitors to the fair can also gather ideas and develop strategies to effectively promote their alcohol-free offerings and integrate them into their existing service culture.

This fruity and sparkling drink is not only a feast for the eyes, but also offers an explosion of flavour from pomegranate and the light sparkle of non-alcoholic sparkling wine. Perfect for social occasions or as a refreshing accompaniment to light meals. Cheers!

Present this berry buzz without alcohol and let your guests experience the intense flavour of berries and pomegranate in alcohol-free red wine.

Serve the refreshing lime ginger gin and tonic and enjoy this invigorating drink. Delicious and fresh!