The market for handcrafted spirits has never been as dynamic and diverse as it is today. While globally recognized brands continue to captivate consumers, small, regional distilleries are gaining increasing significance. Generation Z, in particular, is constantly searching for new taste experiences—an excellent opportunity for specialty retailers to stand out with a carefully curated selection. Small sales volumes keep the portfolio exciting, promote fast turnover, and allow for continuous new listings—an essential factor in building long-term loyalty among younger consumers.
Non-alcoholic alternatives, RTD (Ready-to-Drink) products, mocktails, and craft beers are also in high demand. Additionally, sustainability is becoming a key focus: consumers are paying more attention to fair production conditions and environmentally friendly manufacturing. Retailers can set themselves apart with a well-chosen product range, as handcrafted beverages are often associated with sustainable production and climate protection. The limited availability of many craft products adds an element of exclusivity—an invaluable aspect for boosting sales, even with smaller quantities.
Of course, taste plays a crucial role. The younger generation, often referred to as the "soft drink generation" has grown up with sweeter flavors and often prefers fruity or smooth taste profiles. However, fresh and herbal notes are also gaining popularity. This trend has led to an explosion of spirits worldwide, featuring an incredible variety of flavors—perfect for a target audience that values individuality and unique enjoyment.
Handcrafted drinks are no longer just a trend—they have become an established market force, offering exciting growth opportunities for specialty retailers, gastronomy professionals, and importers alike.
