The program - from exclusive wine seminars to inspiring tastings

ProWein - more than just a trade fair, but a comprehensive experience that inspires specialist retailers, restaurateurs, producers, spirits experts and many other personalities from the wine and spirits industry in equal measure. Overall, the supporting programme of ProWein 2025 is characterised by its exclusivity, internationality and the opportunity not only to taste and network, but also to learn and further your education.

ProWein 2025 is therefore not just a trade fair, but will become a comprehensive educational platform for the specialised trade in the wine and spirits industry. A visit to the event promises not only a journey of discovery through the world of wines and spirits, but also a journey of learning and further development for all those working in the specialised trade. A large number of masterclasses and lectures, the ProWein Forum for wine and the ProSpirits Forum for spirits, as well as eight theme worlds reflecting the latest trends in the industry, illustrate the diversity of the world's largest wine and spirits fair. An overview and further information about the thematic areas at ProWein 2025 can be found at the theme worlds.

The Champagne Lounge offers a unique opportunity to connect with renowned champagne producers. This exclusive environment provides a relaxed atmosphere where trade visitors can explore the fine nuances and aromas of high-quality champagnes at their leisure. Innovative packaging concepts are showcased in Hall 9, while the world of organic viticulture is concentrated in Hall 4. An increasingly significant area that concerns both the wine and spirits industry is alcohol-free products. This year, non-alcoholic wine products are exhibited in Hall 1 at ProWein Zero. The "Tasting Area by MUNDUS VINI" is not only a place of enjoyment but also an inspiring platform for the trade. Here, excellent wines from around the world come together, awarded by an international jury. Visitors can explore the latest trends and developments in the world of wine, from emerging grape varieties to innovative production methods. The link to the detailed page offers a comprehensive overview of the presented wines and the opportunity to learn about participating exhibitors in advance.

This year, spirits, craft beers, cocktails, and mixed drinks take center stage. For the first time, ProSpirits in Hall 5 presents a dazzling universe of aromas and flavors. Trade visitors have the chance to discover top-quality distillates and innovative spirits brands. Located in Hall 7.0, the #samebutdifferent Area serves as an avant-garde platform for modern spirits products, craft beers, ciders, and more, showcasing young startups that capture the spirit of the times with creative approaches and experimental distillation techniques.

At ProWein, the ProWein Forum for wine and the ProSpirits Forum for all topics related to spirits serve as central points of contact for the trade. The ProWein Forums provide industry experts with a first-class platform to experience various seminars, discussions on current trends, and in-depth lectures.

The extensive program of ProWein 2025 is reflected not only in tastings and seminars but also in the numerous events and presentations by exhibitors. The trade fair offers a comprehensive overview of the latest trends and developments in the world of wine and spirits. Visitors have the opportunity to connect directly with producers, discover their favorite products, and be inspired by new innovations. To explore the full program of ProWein 2025 and learn about all the events, visit the official program page at https://www.prowein.com/en/Program. Here you will find detailed information about the general framework program, individual program points, exhibitors, and much more. Immerse yourself in the fascinating world of wine and the wide range of spirits at ProWein 2025 – an experience that perfectly combines knowledge, enjoyment, and networking.

Discover live tastings, masterclasses, bars ...

All events in the ProWein Forum, ProSpirits Forum can be found in detail below

ATTENTION: You can still find the programme for ProWein 2024 here

Taste the world of wine! ProWein 2025 promises specialist retailers not only a wide range of exquisite wines and spirits, but also an internationally flavoured experience through live tastings. The tastings at ProWein offer a unique opportunity to interact with experts and producers in real time while tasting their products.

SUNDAY - All events

Tastings, Masterclasses, Paneldiscussions

10 March: 9 am - 6 pm

halls 1-17

MONDAY - All events

Tastings, Masterclasses, Paneldiscussions...

11 March: 10 am - 5 pm

halls 1-17

TUESDAY - All events

Tastings, Masterclasses, Paneldiscussions...

12 March: 10 am - 5 pm

halls 1-17

BAR Innovation Hub

Live Tastings, Workshops

10-12 March: 10 am - 5 pm

halls 7 / D 55

ISW Discovery BAR

Live Tastings, Barkeeper...

10-12 March: 10 am - 5 pm

hall 5 / A 15

urban gastronomy

Diskussion

10-12 March: 10 am - 5 pm

hall 4 / F 20

The internationality of ProWein is particularly reflected in the live tastings, where trade visitors have the opportunity to discover wines and spirits from various countries such as Spain, Italy, and Germany, as well as lesser-known wine regions like Ukraine, Korea, and the United Kingdom. From renowned wine-growing areas to emerging producers and winemakers, the tastings offer a world tour through the diverse flavors of the global beverage industry.

Interacting with producers during the tastings allows trade visitors not only to deepen their knowledge of specific products but also to establish valuable contacts for future business relationships and discover new innovations. This direct connection between trade visitors and producers creates a dynamic platform for knowledge exchange and networking.

Overall, the live tastings at ProWein 2025 provide an exclusive opportunity for trade visitors to fully experience the internationality of the trade fair. By directly tasting and experiencing products from different parts of the world, trade visitors can enrich their assortment and impress their customers with a carefully selected range of international wines and spirits. The variety of wine selection knows no bounds: whether white wine, red wine, or sparkling wine, and regardless of grape varieties such as Chardonnay, Merlot, Riesling, or fungus-resistant varieties like Cabernet Blanc, every taste and culinary nuance is covered at ProWein.

Hall 7.0 impresses with a modern atmosphere, attracting pioneers and experts from the spirits industry and the gastronomy sector. The trend show is a hub for trade visitors from the trend gastronomy, bar scene, and retail sectors. A special highlight is the Bar Innovation Hub, an open forum where industry experts can exchange ideas. Experience award-winning and certified bartenders and connoisseurs during guided tastings and live mixing sessions.

The Masterclasses at ProWein offer an exclusive opportunity to delve deep into specific topics and gain unique insights into production. Renowned sommeliers, wine experts, and producers lead these intensive courses, focusing on particular grape varieties, regions, or special production methods. Participants have the chance to sharpen their sensory skills, develop comprehensive wine expertise, and taste rare wines. The Masterclasses provide an exclusive learning environment where participants can elevate their knowledge to an advanced level.

Events at the ProWein Forum & ProSpirits Forum

ProWein Forum Hall 13 F100 & ProSpirits Forum Hall 5 D59

ATTENTION: Events from ProWein 2024!

Additionally, the ProWein Forum for Wine and the ProSpirits Forum for all matters related to spirits serve as central contact points for trade visitors and industry experts. The forums cover a wide range of topics, from sustainable practices in wine production to market trends and sales strategies. These lectures and discussions allow visitors to not only deepen their knowledge but also gain insights into the future of the industry.

The ProWein Forum and Masterclasses thus provide a dynamic complement to the traditional tastings and wine seminars. Here, visitors can not only expand their knowledge but also benefit from the expertise and experience of high-profile speakers. The interactive discussions in the forum enable an open exchange of ideas, creating an inspiring atmosphere for all participants.

ProWein 2025 thus emphasizes not only the diversity of wines and spirits but also the diversity of knowledge opportunities. From the wide range of the ProWein Forum to the specialized Masterclasses, the trade fair offers a comprehensive educational experience for the trade. Visitors have the opportunity to learn, be inspired, and taste in various areas, further developing their own expertise and offering unique experiences to their customers.

By linking to the extensive continuing education offerings, ProWein 2025 underscores its ambition to be not just a trade fair but also a platform for the ongoing development of the industry. Further links to educational magazines, professional articles, and institutions can be found here.

Discover Sustainability: Wine Seminar and Tasting with a Focus on Eco-Conscious Enjoyment

Explore the diversity of nature! In Hall 4, you will find an impressive selection of biodynamic wines, natural wines, organic wines, and more. Organic viticulture captivates with its rich variety and moments of enjoyment, all waiting to be explored at ProWein. Amidst natural inspiration, ProWein presents itself as an unparalleled stage for wine enthusiasts! Here, visitors have the opportunity to discover a comprehensive selection of high-quality organic wines from all parts of the world. These wines not only delight the palate but are also produced in harmony with nature and sustainable principles. Over 300 international producers, importers, and relevant associations highlight the growing consumer interest in sustainable, eco-friendly, and natural wine options.

How this consumer interest is influencing the wine trade, and the fact that biodynamic wine is no longer a rarity in restaurants and retail, is a topic in many Masterclasses and seminars this year.

For more information on the world of Organic Wines at ProWein, visit Organic Wines. Immerse yourself in the fascinating world of organic viticulture and discover the best wines nature has to offer at ProWein 2025.

Speaker Highlights

Stuart Pigott

Expert and Trendscout

Stuart Pigott is a British and German wine journalist and scriptwriter based in the historic town of Eppstein in the Taunus Hills close to Frankfurt. He is a Senior Editor at www.JamesSuckling. Pigott was born in 1960 in London where he concluded his studies with a master’s degree in cultural history at the Royal College of Art in 1986. After that he abandoned his plans for an academic peer in favor of wine journalism.
More than 30 years ago he moved to Berlin where he began writing for English and German language newspapers. He was the wine columnist of the Sunday edition of the Frankfurter Allgemeine Zeitung from the first issue in September 2001 until March 2019. Since 1988 Pigott has published a string of wine books, but since the majority of them only appeared in German they remain little known. During the first decade of this century he wrote in them extensively on wine and globalization.
His last English language book was Best White Wine on Earth: Riesling (Stewart, Tabori & Chang, New York, 2014). His latest German language wine book is Weinland Deutschland (Tre Torri, Wiesbaden, 2021).

Paula-Redes-Sidore

Expertin und Trendscout

Paula Redes Sidore is an American writer, editor and translator. She has spent the last 25 years bringing together and moving between the complex worlds of wine and words. This work is perhaps most prominent in her roles as German and Austrian correspondent for JancisRobinson and as co-founder and editor for the highly acclaimed digital publication Trink Magazine.
Beyond her journalistic pursuits, she and her partner also manage Weinstory, a Bonn-based agency dedicated to translation and creative wine content to and from German for European producers and sellers. She appears frequently as an educator and speaker, as well as a jury member for international wine competitions.
Paula has a Masters degree in fiction writing, as well as sommelier certification with both the Court of Masters and the IHK. She is a member of the Circle of Wine Writers and lives with her family near Bonn.

Jürgen Deibel

Spirituosenexperte und Trendscout

Jürgen Deibel is an independent spirits expert, author and specialist editor. He made his passion his profession, and his calling has been the exquisite spirits of this world for decades now. A chemistry graduate, he acts as a consultant to the industry, trade and food service and develops products and lectures about the focal theme of his life: the realm of spirits. Consultancy, trainings, seminars and tastings (for amongst others whisk(e)y, r(h)um, Cachaça, vodka, tequila, gin, pisco, cognac, brandy, grappa, aquavit etc.) in many parts of the world have marked his career path.

He participates in national and international spirits and cocktail competitions as a jury member, and acts as Chairman at the International Spirits Competition (ISW) in Germany. He is lecturer and member of leading spirits organisations worldwide and guest lecturer for Beverage Management at national and international schools and academies. When Jürgen Deibel is not travelling the world of spirits, he lives and works in Hannover.