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The ProWein Program – from exclusive wine seminars to inspiring tastings

A closer look at the supporting program of the world’s leading wine and spirits trade fair

ProWein - more than just a trade fair, but a comprehensive experience that inspires specialist retailers, restaurateurs, producers, spirits experts and many other personalities from the wine and spirits industry in equal measure. Overall, the supporting programme of ProWein 2026 is characterised by its exclusivity, internationality and the opportunity not only to taste and network, but also to learn and further your education.
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Where knowledge meets enjoyment: inspiration, education and industry trends

ProWein 2026 is more than a trade fair – it is a source of inspiration for the global wine and spirits trade. A place where expertise grows and future-ready thinking takes shape. One key example is the newly created Agora, a central hub designed to address the industry’s most pressing questions. From emerging markets and new products to changing consumer behavior and transformative technologies, leading experts and visionary speakers share insights that matter.

The former theme worlds have evolved into the ProWein Hubs. They continue to spotlight the industry’s key trends, but in a more agile, focused and effective format. ProWein Zero stands out with an entirely new concept and a dedicated tasting bar. The Champagne Lounge delivers forward-looking topics and expert talks, while Organic Visions is more relevant than ever, reflecting the growing importance of sustainability across the wine and spirits sector.

Sparkling Visions and ProSpirits bring fresh momentum

Sparkling Visions launches as a brand-new hub dedicated entirely to the world of sparkling wines – a proven growth driver across all markets and segments. From classic styles to new expressions, the focus is on commercial relevance, innovation and future potential. Added to this are cutting-edge ideas in Packaging & Design as well as curated tastings in the I2A Tasting Areas. At ProSpirits, trade professionals can once again expect exclusive talks, expert insights and guided tastings alongside numerous seminars and events hosted by associations and Aussteller. And for the first time, ProSpirits spans two halls: Hall 5 brings together leading brands and established producers, while Hall 7.0 is dedicated entirely to newcomers and start-ups, showcasing craft-driven concepts and bold new spirits.

This extensive program goes far beyond seminars and tastings. Across the show, exhibitor presentations and live formats provide a comprehensive overview of the latest trends and developments in the global wine and spirits industry. Visit, connect and discover – engage directly with producers, explore standout products and draw inspiration from innovations shaping the market. Immerse yourself in the dynamic world of wine and the full spectrum of spirits at ProWein – an experience where expertise, enjoyment and professional networking come together with purpose.

Discover live degustations, masterclasses, bars ...

Taste the world of wine! ProWein promises importers and specialist retailers not only a wide range of exquisite wines and spirits, but also an internationally flavoured experience through live seminar. The degustations in Düsseldorf offer a unique opportunity to interact with experts and producers in real time while savoring their products.

SUNDAY - All events

Tastings, Masterclasses, Paneldiscussions

15 March: 9 am - 6 pm
All events on Sunday

MONDAY - All events

Tastings, Masterclasses, Paneldiscussions...

16 March: 9 am - 6 pm
All events on Monday

TUESDAY - All events
Paneldiscussions at ProWein

Tastings, Masterclasses, Paneldiscussions...

17 March: 9 am - 6 pm
All events on Tuesday

Agora
Agora at ProWein trade fair

New stage for big ideas, bold questions and fresh momentum

15-17 March: 10.30 am - 4.30 pm
Hall 6 / H74

Masterclass Forum
Masterclass Forum at ProWein trade fair

High-calibre professional education programme andguided wine tastings

15-17 March: 9 am - 6 pm
Hall 6 / N105

ProSpirits Visitor Tours
ProSpirits Visitor Tours at ProWein trade fair

Guided tours through diverse facets of the spirits world

15-17 March: 9 am - 6 pm
Hall 5 / A54
Discover exhibitors
View hall plan
Browse magazine
ProWein Hubs


Gerolsteiner - our water sponsor for ProWein 2026

We are delighted to present our new mineral water partner for 2026. With Gerolsteiner, we have gained a mineral water that is both a national market leader and very committed to the topic of water and wine.

New momentum and global connections

ProWein’s greatest strength lies in its international reach – bringing the global wine and spirits market together in one place. Take advantage of country-specific tastings and masterclasses hosted by leading associations, discover new wineries and reconnect with trusted business partners. Alongside established global brands, you will encounter niche producers, emerging newcomers and genuine insider tips – all in a highly curated, professional setting.

Just as important are the fresh impulses shaping the future of the wine and spirits industry. Across the ProWein Hubs and at the Agora, forward-looking topics take center stage. Experience the potential of tomorrow’s markets directly in Düsseldorf and turn the ideas and visions of renowned speakers into tangible progress for your business.

Agora

The newly introduced Agora focuses on the most critical developments in the global wine sector: emerging markets, new products, evolving consumer behavior and transformative technologies. Renowned experts and international speakers deliver perspectives and actionable visions – providing the impulses the industry needs to move forward with confidence.
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Masterclass Forum

The Masterclass Forum delivers in-depth insights into the evolving perspectives of the global wine industry. Industry professionals and leading experts present innovative trends, discuss opportunities and challenges, and share valuable knowledge to support the continued development of international wine markets.
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The Spirits Business Hub

Which trends are shaping today’s spirits scene? Which products show the greatest potential for on-trade and retail? The trend show delivers the answers. Engage with industry experts, exchange perspectives and discover tomorrow’s spirits trends – today.
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ProSpirits Visitor Tours

Compact guided tours make spirits trends tangible – from whisk(e)y and r(h)um to low alcohol, and the relevance of Korn, vodka and liqueurs. Jürgen Deibel, Trend Scout Spirits 2026, leads visitors through a selection, delivering impulses for portfolio development, strategy and competitive advantage.
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Sparkling Bar

A long, sleek counter. Sommeliers who bring clarity. A curated selection of sparkling wines from across the world. The Sparkling Bar is the central hub of Sparkling Visions – a modern space for tastings, professional exchange and a clear view of the market.
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Zero Tasting Bar

In hall 5, the no/low scene takes center stage: alcohol-free wines, spirits and proxies – curated with intent, presented openly and brought to life right at the tasting bar. Flash tastings, talks and digital insights reveal how diverse, international and dynamic alcohol-free enjoyment is today.
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Urban gastronomy

In the special showcase, restaurateur, sommelier and influencer Toni Askitis presents a diverse, tailor-made program throughout the day for beginners, advanced participants and professionals – featuring workshops, tastings and engaging scene interviews with strong practical relevance and clear industry focus.
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ProWein City Vibes

While the trade fair itself is dedicated to industry professionals, ProWein City Vibes brings together guests, the hospitality sector, wine trade and winemakers from around the world. Through a wide range of events, tastings and activations, the city transforms into a vibrant showcase for wine, enjoyment and meaningful connections.
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Agora & Masterclass Forum

The Agora and Masterclasses thus provide a dynamic complement to the traditional tastings and wine seminars. Here, visitors can not only expand their knowledge but also benefit from the expertise and experience of high-profile speakers. The interactive discussions in the forum enable an open exchange of ideas, creating an inspiring atmosphere for all participants.

ProWein thus emphasizes not only the diversity of wines and spirits but also the diversity of knowledge opportunities. From the wide range of the Agora to the specialized Masterclasses, the trade fair offers a comprehensive educational experience for the trade. Visitors have the opportunity to learn, be inspired, and taste in various areas, further developing their own expertise and offering unique experiences to their customers.

By linking to the extensive continuing education offerings, the trade fair underscores its ambition to be not just a trade fair but also a platform for the ongoing development of the industry. Further links to educational magazines, professional articles, and institutions can be found here.

FAQ – Frequently Asked Questions about the ProWein Supporting Program

What highlights await visitors in the 2026 ProWein program?

Key highlights include the new Agora, Sparkling Visions, the reimagined ProWein Zero, and the expanded ProSpirits – all focused on future relevance and market potential.

What does ProWein offer in terms of live tastings, master classes and tastings?

ProWein features a wide range of live tastings, masterclasses and seminars across all segments. The program is continuously updated – explore it and discover what inspires you.

What forums, workshops and training opportunities are there for specialist retailers and restaurateurs?

Explore key trend topics at Sparkling Visions, discover innovations in Packaging & Design or focus on sustainability in the Organic World.

In which halls will the most important themed areas such as ProSpirits, ProWein Zero or the I2A Tasting Area take place?

ProSpirits is located in Hall 5 and, for the first time, also in Hall 7.0. ProWein Zero can be found in Hall 5, while the I2A Tasting Area is located in Hall 6.

How can I find out about the full program and individual events at ProWein?

Visit the detailed program overview to explore all events. The schedule is updated regularly.

Which international exhibitors and wine regions will be represented at ProWein 2026?

More than 4,000 exhibitors from over 65 countries will present their portfolios in Düsseldorf – from established global brands and renowned wine regions to innovative newcomers and niche producers.

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