Overview: All articles
Wine with Fondue: A True Sales Guarantee
18/08/2025
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.
Proxy: Reaching new audiences with non-wine products
23/10/2025
Wines that actually aren’t wines, don’t want to be, and yet are still compared to them? Welcome to the world of proxies, which are currently stirring up the alcohol-free alternatives segment quite a bit.
Fireplace Wines – Increasing Sales in the Colder Months
29/08/2025
As the days grow shorter, leaves begin to turn, and temperatures drop, the time for so-called fireplace wines arrives. But what exactly falls into this category?
Primitivo and Zinfandel: A Grape Variety with Guaranteed Sales
18/08/2025
Although genetically identical, they often take separate paths in perception and marketing — Primitivo and Zinfandel, depending on whether the wine originates from Italy or the United States.
Wine and Chocolate: Double the Indulgence for Your Customers
04/08/2025
Even though the international wine trade has long recognized that the combination of wine and chocolate is a true win-win when it comes to indulgence, consumers are often surprised at first.
Cape Blend: South Africa’s Cuvée Jewel
18/03/2025
Some might say a Cape Blend is just another Bordeaux-style blend. But it’s not quite that simple. Thanks to the inclusion of Pinotage, it offers not only an international flavour profile but also a distinct South African terroir identity. That makes it particularly interesting for the global wine trade.
Bordeaux Blends Around the World
18/03/2025
They have become indispensable in international wine retail: Bordeaux blends – wines modeled after those from Bordeaux. Only now, every country has developed its own distinct style. But do these wines actually guarantee strong sales?
Rosé around the World
18/03/2025
Rosé wines have been experiencing a remarkable upswing for years - even though global wine consumption is steadily declining. For the international specialist wine trade, rosés therefore offer exciting opportunities to boost sales again.
Low-alcohol wine: light enjoyment for hot summer days
10/03/2025
Discover how low-alcohol wine is the ideal refreshment in summer - perfect for carefree moments of enjoyment.
Perlwein: an underrated sparkling wine?
04/03/2025
Perlwein occupies a special place in the fascinating world of wine. As a semi-sparkling wine, it is cleverly positioned between still wine and sparkling wine. Let's delve into the nuances of semi-sparkling wine and explore its significance for the international wine trade.