Overview: Trend topics
The whisk(e)y trend – a global success story goes on
05/03/2025
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
Comprehensive sparkling wine dossier
11/02/2025
Key Facts About Sparkling Wine Sales Yesterday, Today and Tomorrow Sparkling wine has proven to be a real sales asset in recent years – and not just during the Corona period. Most recently, the various categories have seen ups and downs – but one thing remains clear: sparkling wine has a lot of sales potential.
Rum, ron and rhum – the silent, steady rise to stardom in the world of spirits
07/02/2025
Rum, ron and rhum have long ranked as the second most popular spirits category and are enjoying increasing global demand for further variety of flavours beyond aged, dark and gold rum, ron or rhum.
low-alcohol beverages – how the spirits market is changing
07/02/2025
Discover low alcohol beverages: classics such as vermouth & sherry as well as new trends. Perfect for moments of pleasure with a low alcohol content.
The renaissance of fruit spirits: how fruit brandies and fruit schnapps are shaping cocktails and the future of the spirits world
24/01/2025
The international trade fair ProWein / ProSpirits 2025 is once again the most important platform for innovations and trends in the spirits industry. Fruit brandies, fruit schnapps and fruit spirits play a central role here.
Tilting at Windbreaks: How Global Winds Shape the World of Wine
22/01/2025
Like ancient giants standing guard over their domain, the winds of Pantelleria reign supreme on this rugged volcanic island, 70 km off the coast of Tunisia. Known in Arabic as Bent el-Rhia, “daughter of the wind,” this Mediterranean viticultural outpost
Gone with the wind: When wind is you terroir
06/11/2024
In the minds of many consumers around Planet Wine vineyards are perpetually green, their grapes ripening effortlessly under clear blue skies. Of course, most interested wine drinkers realize vineyards are not Gardens of Eden, but rather at the mercy of the weather.
Trending: RTD finally mainstream
05/04/2024
Author: Jürgen Deibel RTD (short for “ready-to-drink”) are both alcoholic and non-alcoholic beverages that are ready to be consumed. These are cocktails or long drinks, which were already placed on the market at the end of the 19th century for the first time.
THINKING OUTSIDE THE BOTTLE:
04/04/2024
Alternative Packaging in Wine By Paula Redes Sidore and Stuart Pigott “Don’t judge a book by its cover” is one of the unforgettable clichés taught from earliest childhood. Yet, more often than not, this is exactly what we do. Also when it comes to wine. In fact, especially when it comes to wine, because the label is such an eye-catcher on the shelf and on the screen
The world of agave: from Mezcal to Tequila
01/02/2024
by Jürgen Deibel When it comes to spirits trends this year, there is no way around agave. Consumers’ growing interest in new and exotic flavours is clearly driving market growth in the segment of agave distillates. Craft Tequila and Mezcal are therefore a special centre of attraction at ProWein from 10 to 12 March 2024 – the world’s biggest and most relevant trade fair for wines and spirits.