Overview: Trend topics
Sweet. Price-sensitive. Diverse. But full of opportunity: The German Market
31.07.2026
The German wine market is complex and requires in-depth market knowledge. Berlin-based wine journalist Felix Bodmann has been following the market for many years. In his interview with ProWein, he shares practical insights and expert perspectives that go beyond the numbers – helping international producers better understand the German market and unlock new business opportunities.
Sparkling Report
18.06.2025
Like the wider wine industry, the sparkling wine category is navigating a period of profound change. Rising health awareness, economic pressures on consumer spending, and evolving preferences among younger generations are reshaping demand and redefining what consumers expect from their drinks.
The whisk(e)y trend – a global success story goes on
05.03.2025
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
Country report: German Wine & Spirits Market
05.03.2025
Germany presents a challenging paradox for international producers: it offers high purchasing power and a deep-rooted drinking culture, yet guards its sophisticated consumer expectations behind a fragmented, demanding retail landscape.
Comprehensive sparkling wine dossier
11.02.2025
Key Facts About Sparkling Wine Sales Yesterday, Today and Tomorrow Sparkling wine has proven to be a real sales asset in recent years – and not just during the Corona period. Most recently, the various categories have seen ups and downs – but one thing remains clear: sparkling wine has a lot of sales potential.
low-alcohol beverages – how the spirits market is changing
07.02.2025
Discover low alcohol beverages: classics such as vermouth & sherry as well as new trends. Perfect for moments of pleasure with a low alcohol content.
Rum, ron and rhum – the silent, steady rise to stardom in the world of spirits
07.02.2025
Rum, ron and rhum have long ranked as the second most popular spirits category and are enjoying increasing global demand for further variety of flavours beyond aged, dark and gold rum, ron or rhum.
The renaissance of fruit spirits: how fruit brandies and fruit schnapps are shaping cocktails and the future of the spirits world
24.01.2025
The international trade fair ProWein / ProSpirits 2025 is once again the most important platform for innovations and trends in the spirits industry. Fruit brandies, fruit schnapps and fruit spirits play a central role here.
Tilting at Windbreaks: How Global Winds Shape the World of Wine
22.01.2025
Like ancient giants standing guard over their domain, the winds of Pantelleria reign supreme on this rugged volcanic island, 70 km off the coast of Tunisia. Known in Arabic as Bent el-Rhia, “daughter of the wind,” this Mediterranean viticultural outpost
Gone with the wind: When wind is you terroir
06.11.2024
In the minds of many consumers around Planet Wine vineyards are perpetually green, their grapes ripening effortlessly under clear blue skies. Of course, most interested wine drinkers realize vineyards are not Gardens of Eden, but rather at the mercy of the weather.