Sparkling Visions

Sparkling wine takes centre stage in 2026 — confident, focused and future-driven. Sparkling Visions reveals the true power of the category: economically strong, stylistically diverse and globally relevant. This curated platform delivers orientation, condenses knowledge and accelerates business decisions. Located right at the heart of the trade fair in Hall 4, this new hub is highly relevant for retailers, key buyers, importers, sommeliers, restaurateurs and hoteliers. It offers a compact yet in-depth overview of the world of sparkling wine — designed to be translated directly into commercial success.

Experience first-hand how the future of sparkling wine is shaping up worldwide. Industry experts present the latest trends and innovations, address the most pressing questions and opportunities facing the sector, and share valuable trade insights. At the same time, Sparkling Visions creates space for dialogue, exchange and inspiration — empowering you to move your business forward. Don’t miss this new curated trade fair hub in Düsseldorf.

The global sparkling wine market is growing dynamically — premium-driven, innovative and international. By 2025, the market is set to surpass USD 50 billion, with premium segments achieving double-digit growth rates.

Sparkling wine is one of the few segments within the wine and spirits industry where tradition and innovation move effortlessly side by side. Especially in the premium segment, the foundation is formed by wines produced through second bottle fermentation, also known as the traditional method. This is what clearly distinguishes them from other sparkling beverages. Market leaders include classics such as Champagne, Crémant and Winzersekt, while Cava now reveals an increasingly diverse range of styles. Add regional specialties like Sparkling Shiraz from Australia or new bubble creations from Portugal, and one thing becomes clear: the world of sparkling wine is expanding rapidly in both depth and diversity. In Düsseldorf, established global players meet newcomers and insider discoveries.

This very diversity - combined with trade insights, knowledge transfer, tastings, practical guidance and high-level networking with industry experts, speakers, producers and peers - makes the forum and its programme a central meeting point at the trade fair in Düsseldorf. Here, sparkling wine is presented 360 degrees. Across styles, origins and colours - with rosé sparkling wines naturally included. Benefit from a global perspective delivered with a level of detail you will only find in Düsseldorf.

With Sparkling Visions, sparkling wine will take centre stage for the first time in 2026 — offering orientation and showcasing the full potential of the category. The forum brings together a range of clearly defined formats, each designed to serve a specific purpose. This allows visitors to focus on what is most relevant to them and actively drive their business forward. Join us on a guided journey through the forum taking place in Düsseldorf from 15 to 17 March 2026.

At the heart of the hub is the Sparkling Bar: a long counter, sommeliers behind the bar and a curated selection from international regions. This is where market overview, stylistic diversity and peer-to-peer exchange come together. Using a QR code, visitors can access the digital product map, leading directly to product information and exhibitor stands. The Sparkling Map then guides visitors through the entire world of sparkling products, from the Sparkling Bar across the different halls of ProWein - a true journey through the world of bubbles. The Sparkling Tastings deliver concentrated expertise every day: 30 minutes, up to five wines, and clear positioning in terms of style, origin and market relevance. Champagne, Prosecco, Crémant, Sekt or exciting newcomers from emerging regions - this is where your overview of the global sparkling wine landscape comes together. Complementing this are the Sparkling Talks: short, impactful sessions with industry experts sharing insights into trends, developments and opportunities within the sparkling wine segment.

Sparkling Visions sends a clear signal in 2026: sparkling wine is a market with a future - and this is where your journey begins.

We invite you to explore this new and distinctive hub as part of your trade fair visit in Düsseldorf from 15 to 17 March 2026. Discover innovations, trends and market movements shaping the future of sparkling wine. Connect with experts, peers and industry professionals, and uncover new opportunities to strengthen your business and your brand. We provide the platform and the access. Take advantage of it - and gain a confident perspective on the future of the global wine and spirits industry.