What highlights await visitors in the 2026 ProWein program?

Key highlights include the new Agora, Sparkling Visions, the reimagined ProWein Zero, and the expanded ProSpirits – all focused on future relevance and market potential.

What does ProWein offer in terms of live tastings, master classes and tastings?

ProWein features a wide range of live tastings, masterclasses and seminars across all segments. The program is continuously updated – explore it and discover what inspires you.

What forums, workshops and training opportunities are there for specialist retailers and restaurateurs?

Explore key trend topics at Sparkling Visions, discover innovations in Packaging & Design or focus on sustainability in the Organic World.

In which halls will the most important themed areas such as ProSpirits, ProWein Zero or the I2A Tasting Area take place?

ProSpirits is located in Hall 5 and, for the first time, also in Hall 7.0. ProWein Zero can be found in Hall 5, while the I2A Tasting Area is located in Hall 6.

How can I find out about the full program and individual events at ProWein?

Visit the detailed program overview to explore all events. The schedule is updated regularly.

Which international exhibitors and wine regions will be represented at ProWein 2026?

More than 4,000 exhibitors from over 65 countries will present their portfolios in Düsseldorf – from established global brands and renowned wine regions to innovative newcomers and niche producers.

Agora Media Library – Where the Future Took the Stage

Three days. Twelve hours of content. Insights with substance.

The Agora sharpened the dialogue – with clear theses, strong voices and conversations designed to create impact.

What happened on this stage went far beyond inspiration. It delivered concrete strategies for a drinks business in transition. From market dynamics and shifting consumer behaviour to leadership and sustainability, the Agora made visible the forces shaping our industry – and how you can actively shape them.

Across the guiding themes #NewMarkets, #NewProducts, #NewConsumers, #NewTechnology, #WineVisions and #Futurists, the questions that truly matter were addressed – clearly, data-driven and forward-looking. Professionally recorded – and now available for you on demand.

Agora Media Library – Unlock Your Access

This recap is exclusively available to registered trade visitors, exhibitors and media representatives. Please log in to access the on-demand content.

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Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.