Skip to main content

ProWein
ACADEMY

Knowledge moves markets. The right insights move your business forward.

Welcome to the ProWein Academy – your central hub for knowledge, trends and inspiration across the international wine and spirits industry. Discover the latest market insights, strategic business perspectives and practical expertise, alongside talks and masterclasses with leading industry experts. All in one place. With one clear purpose: to help you navigate change, discover new perspectives and actively shape the future of the industry.

Insights & Trends

Business & Strategy

Knowledge & Skills

Talks & Masterclasses

All ProWein Academy Topics

Copyright Andreas Wiese

Insights & Trends

Discover more
Copyright Andreas Wiese

Business & Strategy

Discover more
Copyright Andreas Wiese

Knowledge & Skills

Discover more
Copyright Andreas Wiese

Talks & Masterclasses

Discover more

Latest Insights from the Academy

© Wineworlds

New perspectives, fresh insights: The Visionary Talk – Rising Stars is now available

Succeeding in the US wine market with the new ProWein Country Report

New strategies for navigating competitive pressure in the ProWein Business Report 2026


TALKS & MASTERCLASSES

Banner Agora

Agora Media library

International thought leaders, fresh perspectives and bold ideas for the future of the wine and spirits industry.

Learn more
Icon Visionary Talks

Visionary Talks

Clear perspectives, relevant insights and fresh ideas for the industry’s most pressing questions about the future.

Learn more
Training sessions for exhibitors

Training sessions for exhibitors 

The training sessions provide practical knowledge for successful trade show preparation.
Learn more
Banner Masterclass

Masterclass Forum

Relevant masterclasses, expert knowledge and fresh insights for your business – focused and practical.
Learn more

INSIGHTS & TRENDS

Understand what’s shaping the industry – today and tomorrow.

White Paper

In-depth analysis. Actionable recommendations.

Our white papers take a closer look at the key developments shaping the international wine and spirits industry. Combining up-to-date market data with expert perspectives, they deliver practical insights to support informed decision-making and future-focused strategies.
Explore White Papers
Copyright Andreas Wiese

Trending topics

The developments shaping the industry.

From emerging consumer trends and innovative products to the topics defining tomorrow: discover the developments shaping the international wine and spirits market – concise, relevant and always in tune with the industry.
Explore Trending Topics
Copyright Andreas Wiese

Newsflash

The latest news and developments at a glance.

Stay up to date with the latest announcements, publications, studies, reports and other news from the ProWein Academy and the international wine and spirits industry.
Explore Newsflash

BUSINESS & STRATEGY

Insights for better decisions and future-ready growth.

ProWein Business Reports
The ProWein Business Report and related content look beyond the status quo – providing a strategic compass for your business. Discover insights that shape the industry.

Learn More

ProSpirits Reports 
Data, trends and perspectives from the international spirits industry. The ProSpirits Reports deliver relevant market intelligence and valuable guidance for strategic decision-making.

Learn More

Country Reports
How are international markets evolving? Our Country Reports explore market structures, consumer behaviour and economic dynamics – helping you identify opportunities and understand key markets.

Learn More

Sales, Export & Import Expertise

Enter new markets, rethink sales strategies and strengthen international partnerships. Discover practical expertise and actionable insights for successful business across borders.

Learn More

Expert Perspectives
First-hand expertise from leading voices in the international wine and spirits industry. Discover their perspectives on current developments, changing markets, business challenges and the future of the industry.

Learn More

KNOWLEDGE & SKILLS

Knowledge that moves you forward – expert, practical and relevant.

Sales Knowledge for Wine Retailers

Copyright Andreas Wiese
Here, specialist retailers will find concise wine knowledge, practical sales tips and current insights to strengthen their everyday consulting expertise.
Read the Articles

Wine Regions

Copyright Andreas Wiese

Discover the world’s most important wine regions with concise insights into terroirs, grape varieties and regional wine traditions.

Read the Articles
Grafik Head

Knowledge about the wine and spirits world!

Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Academy use our knowledge to drive your business forward and build customer confidence.


Knowledge about the wine and spirits world!




Whether you are interested in the in-depth analysis of the ProWein Business Report or want to expand your wine knowledge with the ProWein Magazine use our knowledge to drive your business forward and build customer confidence.
Return to top