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Press material

Here you will find our published press releases as well as the current trend topics of our authors.

PRESS RELEASES

15.10.2025

Brazil on the Rise

ProWine Sao Paulo 2025 came to a successful close on October 2, surpassing all expectations. With over 20,000 trade visitors, 1,500 brands from 36 countries, and business deals worth around 250 million Reais, it has firmly established itself as South America’s leading wine and spirits trade fair.
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TREND TOPICS

05.03.2025

The whisk(e)y trend – a global success story goes on

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky at the ProWein trade fair / Copyright: Andreas Wiese

Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
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