Digitalisation is an important driver for market success
The report has identified critical areas where digitalisation can drive growth and innovation within the wine sector, ensuring businesses remain competitive and responsive to market demands.
Author: Jürgen Deibel
RTD (short for “ready-to-drink”) are both alcoholic and non-alcoholic beverages that are ready to be consumed. These are cocktails or long drinks, which were already placed on the market at the end of the 19th century for the first time.