Press material
PRESS RELEASES
14.04.2025
The perfect match: food and wine at ProWein
ProWein will be especially focused on the food & wine pairing theme this year. It will not only be the food service Lounge “urban gastronomy by #asktoni” that is dedicated to the theme. The varied supporting programme will also hone in on the perfect match between wine and food in a variety of different events.
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TREND TOPICS
05.03.2025
The whisk(e)y trend – a global success story goes on
Whisky at the ProWein trade fair / Copyright: Andreas Wiese
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.
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