After three busy trade fair days the world’s largest and most relevant trade fair for wines and spirits succeeded in spreading optimism on a currently stagnating market. Top ratings by visitors for the exhibited ranges as well as a high commitment to Düsseldorf as the wine capital made for a positive atmosphere in the exhibition halls.
by Jürgen Deibel
When it comes to spirits trends this year, there is no way around agave. Consumers’ growing interest in new and exotic flavours is clearly driving market growth in the segment of agave distillates. Craft Tequila and Mezcal are therefore a special centre of attraction at ProWein from 10 to 12 March 2024 – the world’s biggest and most relevant trade fair for wines and spirits.