Economic challenges and altered consumer behaviour continue to be major concerns for the wine industry. How to successfully counter these concerns is illustrated by the current ProWein Business Report. Further additional reports on individual markets as well as the topic of spirits are also planned.
In the minds of many consumers around Planet Wine vineyards are perpetually green, their grapes ripening effortlessly under clear blue skies. Of course, most interested wine drinkers realize vineyards are not Gardens of Eden, but rather at the mercy of the weather.