The world is in transition – bringing massive challenges also for the wine and spirits industry. Especially in times like these the sector needs clear direction.
Whisky at the ProWein trade fair / Copyright: Andreas Wiese
Whisky has made enormous gains in popularity worldwide with rapid urbanisation, rising disposable income and the growth of tourism. Beyond this, consumers are prepared to pay more for high-quality and first-class whiskies encouraging manufacturers to place more high-end, aged and rare whisky products on retail shelves.