ProWein 2026 invites trade visitors to discover the world of wine in all its facets. Top wines from a wide variety of growing regions around the world will be presented in the tasting areas. Whether award-winning wines, national specialties or organically produced wines - the tasting areas offer an ideal opportunity to compare wine styles and find new favorites.
For the second time, there will also be separate tasting areas at the joint stands of the country participations. These areas provide a direct insight into the characteristic wine styles of different regions and invite visitors to get to know the international variety of wines better.
Tasting with structure. Decisions with substance. This new tasting zone brings the Insights to Action framework to life in a tangible way. Instead of random sampling, it offers orientation, comparability, and real business relevance – in the glass and beyond.
The wines are clearly structured by price points, enabling realistic assessment within specific market and distribution contexts. Visitors taste purposefully within relevant segments, compare positioning, and make well-founded decisions – efficiently and with focus.
Curated by Meininger Verlag, the selection stands for independent expertise, market-driven thinking, and uncompromising quality. No overload, no arbitrariness – but a selection designed to spark meaningful conversations and accelerate decision-making. This is how tasting moves from chance to strategy.
International Tasting Areas: A journey through the world of wine
Experience the diversity of the countries participating in our exclusive Tasting Areas for the first time! Immerse yourself in the world of wine and discover the wines full of character directly at the joint stands. Each tasting area offers you the opportunity to taste typical national wine styles and discover new things. Be inspired by the international variety of wines!
