Agora Media Library: Experience “Impulse” on demand now
31.03.2026 - Three days filled with discussion, ideas, and forward-looking perspectives: With a twelve-hour program, the Agora at ProWein provided powerful insights for the industry. Under the themes #NewMarkets, #NewConsumers, #NewTechnology, #NewProducts, and #Futurist, key questions surrounding the evolving wine and beverage business were discussed—fact-based, practical, and with a clear stance.
Explore key topics such as new sales markets and export strategies, the changing consumer behavior of younger target groups, or the use of AI and digital tools along the value chain.
The most important talks are now gradually becoming available in the Agora Media Library—the recordings are accessible exclusively to ProWein visitors. A retrospective that not only inspires but also provides concrete strategies for the future.
