3,400 exhibitors, 31,000 trade visitors from 105 countries, and a clear message: The industry is coming together—and looking ahead. ProWein 2026 is firmly focused on trade relevance, decision-making density, and genuine business opportunities.
An optimized hall layout, the highly sought-after Hosted Buyer Program, and digital tools such as Fair Match make doing business more efficient than ever. At the same time, new formats like ProWein Agora, Sparkling Visions, and ProWein Zero bring fresh perspectives to the markets of tomorrow.
