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International trade fair for wines and spirits

Experience the magic of ProWein - insights and current trends directly from the action!

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All product categories at ProWein

Theme Worlds of ProWein 2024

Spirits

SPIRITS

NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
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Champagne Lounge

CHAMPAGNE LOUNGE

The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area.
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same but different

SAME BUT DIFFERENT

The international trend show with craft drinks such as craft spirits, craft beer and cider.

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Organic Wines & Organic World

ORGANIC WINES & ORGANIC WOLRD

Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
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ProWein Topics

Packaging & Design

PACKAGING & DESIGN

Extraordinary times require extraordinary materials and packaging.
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Business & Masterclass Forum

Business & Masterclass Forum

A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
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ProWein Zero & Tasting Area

PROWEIN ZERO & TASTING AREA

A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
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Tasting Areas

TASTING AREAS

The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
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Visiting

Exhibit

Media & News

New hotel booking platform for ProWein: Top-class offers near the Exhibition Centre
In cooperation with Kuoni Tumlare Congress, Messe Düsseldorf has created a new hotel booking platform for ProWein offering numerous rooms close to the Exhibition Centre at attractive prices.
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First ProWein Business Talk "Digitalisation of the Wine Industry"
The inaugural event in the new ProWein Business Talks series, held at the beginning of October, proved to be a resounding success. Over 220 interested participants from 25 countries eagerly followed the online discussion on the latest ProWein Special Report "Digitalisation of the Wine Sector". The session was moderated by Prof. Dr. Simone Loose from Geisenheim University.
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ProWine Sao Paulo 2024 - an undeniable success
In its fifth edition and with a record number of brands, visitors and countries, the event restates its position as the largest professional wine and spirits fair in the Americas; the 2025 edition already has a date and promises to be even bigger an undeniable success.
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ProWein 2025: online Ticket Shop opens with early-bird offer
The online Ticket Shop of ProWein 2025 is online: wine and spirits professionals from all over the world can now secure their admission tickets from www.prowein.com. And there are savings for those quick off the mark: the exclusive early-bird offer is valid until 2 October 2024.
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Special Report on ProWein Business Survey 2024: Digitalisation of the wine sector – current status and future development
Digitalisation is an important driver for market success The report has identified critical areas where digitalisation can drive growth and innovation within the wine sector, ensuring businesses remain competitive and responsive to market demands.
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This new ProWein will inspire everyone
Under the dynamic motto “Discover the Taste of Tomorrow” ProWein will present itself in a fresh, modern look and with a new hall layout. The whole world of wines and spirits will be represented in Düsseldorf.
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ProWein well positioned for the future
The ProWein anniversary has just drawn to a successful close – but the future course for the world’s biggest and most relevant trade fair for the wine and spirits industries has already been charted and the “starting pistol” fired for ProWein 2025 in Düsseldorf.
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Wine exports to Japan: Chances and Challenges
• Japan is regarded as an attractive market by experts, characterised by a high appreciation for quality and a high price level. • After an interim decline of wine imports almost one in two wine exporters expects export sales to Japan to rise for 2024.
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A Platform for Industry Excellence: ProWine Singapore 2024
ProWine Singapore 2024, the region's leading trade fair for wines and spirits, concluded this year’s edition with record-breaking visitorship of 14,097, a significant increase of approximately 40% compared to the 2022 edition,
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Successful premiere for ProWine Tokyo
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
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ProWein – Discover The Taste of Tomorrow
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
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ProWein underscores its role as the leading trade fair for the wine and spirits industry
After three busy trade fair days the world’s largest and most relevant trade fair for wines and spirits succeeded in spreading optimism on a currently stagnating market. Top ratings by visitors for the exhibited ranges as well as a high commitment to Düsseldorf as the wine capital made for a positive atmosphere in the exhibition halls.
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ProWein 2024: Themen und Termine für die Presse
+++ Highlights +++ Dates +++ Trends +++ This is a non-exhaustive selection of exciting topics. For a complete overview of the ProWein offerings in terms of lectures, tastings and lots more go to www.prowein.de
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ProWein Premiere: the Concept Store Solutions specifically tailored to wine at the Point of Sale
How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
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ProWein Business Report 2023
Commissioned by ProWein, Geisenheim University polled experts from across the entire value chain of the wine industry in late 2023, for the seventh time now.
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urban gastronomy Lounge@ProWein 2024 Focus on: Food Pairing
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
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ProWein Business Report 2023:
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
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ProWein 2024 – Champagne for Future
Pioneering sustainability initiatives in the Champagne region ProWein, the world’s leading wine and spirits trade fair, is putting the extensive sustainability initiatives undertaken in the Champagne region in the spotlight on a suitable stage.
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Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
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The top topic at ProWein 2024: sustainability
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
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ProWein – Mirror image of the international spirits industry: on course for growth
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
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ProWine Shanghai 2023 in a jubilant mood
Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
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The Staff Shortage in the Wine Industry
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
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ProWein 2024 continues its 30-year success story
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
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ProWine Shanghai in a party mood
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
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