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To another great 30 years!

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All product categories at ProWein

Theme Worlds of ProWein 2024


NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
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The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area, which comprises three entire halls.
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The international trend show with craft drinks such as craft spirits, craft beer and cider.

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Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
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Extraordinary times require extraordinary materials and packaging.
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A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
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A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
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The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
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The Event Partner of ProWein 2024

Platinum Exhibitor



Media & News

Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
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The top topic at ProWein 2024: sustainability
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
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ProWein – Mirror image of the international spirits industry: on course for growth
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
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ProWine Shanghai 2023 in a jubilant mood
Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
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The Staff Shortage in the Wine Industry
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
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ProWein 2024 continues its 30-year success story
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
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ProWine Shanghai in a party mood
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
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Special Report on ProWein Business Survey 2022: Packaging
Sustainability takes on a specific significance in the wine industry. In the ProWein Business Reports 2019 and 2020 more than 80% of the industry experts polled stated that the wine industry was increasingly focusing on the sustainability of production. In excess of 70% called for a reduced carbon footprint of wine. A large number of studies show that the packaging...
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ProWine Hong Kong 2023 – final press release
ProWine Hong Kong, as the first international wine and spirits trade fair to return to Hong Kong after the easing of the post-pandemic travel restriction, was successfully held at the Hong Kong Convention and Exhibition Centre from May 10 to 12.
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ProWein enters next round
ProWein in March proved a resounding success garnering top scores from all sides and boasting a strong international reach. The entire Who’s Who of the international wine and spirits industry came together in Düsseldorf to experience three intense days at the trade fair. True to the motto “To Another Great Year,” preparations are now underway for the forthcoming ProWein from 10 to 12 March 2024.
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Special Report on ProWein Business Survey 2022:
The companies in the wine industry respond proactively to the current challenges of the economic crisis. In the current ProWein Business Report 2022 nearly 2,500 wine sector experts from 47 countries were polled about their plans for the current year. Almost half (46%) of wine producers and merchants want to adapt their product portfolio to market trends and 27% are investing in innovative...
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ProWein 2023: Leading trade fair in the industry successfully delivered
ProWein 2023 was a resounding success boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf.
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ProWine Shanghai 2023 eagerly awaited
• High potential for international wines on the Chinese sales market • Visitor campaigns in full swing • Wine industry in China looks to the future full of optimism Early this year China lifted the quarantine regulations for entrants and fully opened its borders for international travel – good prerequisites for ProWine Shanghai 2023...
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urban gastronomy Lounge back in the limelight:
Also back on the menu again at the forthcoming ProWein from 19 to 21 March will be the “urban gastronomy by #asktoni & ProWein” Lounge. The hip urban restaurant scene from Germany and abroad will be in for a line-up of the finest. The special highlight this year: top chefs and hip restaurateurs will let visitors “look over the shoulders” and provide first-hand tips.
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Wine in Moderation at ProWein 2023
Wine in Moderation, the international programme that encourages responsible and moderate wine consumption, is pleased to announce its presence at ProWein 2023. The most important and biggest international wine and spirits trade fairs, ProWein provides the perfect platform for Wine in Moderation to expand and transmit its message to professionals from all over the world.
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“same but different”: the Trendshow for Craft Spirits, Craft Beer & Cider @ProWein
Especially geared to the hip and trendy gastronomy and bar community, the Trendshow “same but different” (sbd) is the highlight at the heart of ProWein 2023. To the tune of 120 exhibitors from 26 countries will present a varied range of the very latest Craft Spirits, Craft Beer and Cider in Hall 7.0.
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Current ProWein Business Report 2022 out now:
Commissioned by ProWein, Geisenheim University polled experts from throughout the world across the entire value chain of the wine industry in late 2022, for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine merchants as well as representatives from the food ...
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Current ProWein Business Report - France Special
Commissioned by ProWein, Geisenheim University polled experts across the entire value chain of the wine sector from over 40 countries in late 2022 for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine dealers as well as gastronomy and hospitality representatives.
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ProWein under new management
The long-standing head of Messe Düsseldorf's international contract business/Official Participations - Peter Schmitz - is to become the new Director of ProWein. For nine months, the leading international trade fair for wines and spirits had been under the provisional management of Michael Degen, Executive Director and Member of the Board of Management of Messe Düsseldorf.
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ProWine Shanghai 2022 postponed to 2023
In face of the sporadic and frequent cases of COVID-19 outbreaks, following Shanghai’s epidemic prevention policy, regulations on exhibitions’ epidemic prevention and control, and in order to effectively protect the health and safety of exhibitors, visitors and partners, and ensure better exhibition effect, it was prudently decided that ProWine Shanghai 2022 will be postponed to November, 2023.
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ProWein 2023: the who’s who of the wine and spirits industry
In some four months that time will have come round again – ProWein 2023 will kick off. However, even today international wine and spirits professionals can already obtain an overview of the global ranges awaiting them at the world’s biggest and most relevant trade fair for wines and spirits in Düsseldorf.
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“World of Zero”@ProWein 2023
A topic currently trending and holding quite some potential are non-alcoholic wines – and this is not only the case in Germany. Only recently popstar Kylie Minogue hit the international headlines with the launch of her first non-alcoholic sparkling rosé wine of the same name.
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ProWine Mumbai successfully concluded its second edition
ProWine Mumbai wrapped up its second edition, held at the world-class Jio World Convention Centre on the 17th and 18th of October. ProWine Mumbai is a part of the globally iconic ProWein World and is jointly organised by Messe Düsseldorf India and All Things Nice.
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Success of ProWine Singapore 2022 demonstrates strong demand in Southeast Asia’s growing wines and spirits business
Southeast Asia’s first post-pandemic in-person dedicated trade fair for the wine and spirits sector - saw tremendous success, bringing together 230 high-quality exhibitors from across 27 countries and regions to meet with 8,500 visitors from around the world. This represents a close to 20% increase in visitors compared to the last edition held in 2018.
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ProWein goes Japan
After the USA and China, Japan is the world’s third biggest economic market with a unique, very demanding food and drink culture. For 2022 the per-capita-turnover for wine is forecast at around Euro 66, which is clearly above the global per-capita turnover of Euro 37 (Source: Statista).
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