Experience the magic of ProWein - insights and current trends directly from the action!
For 30 years, ProWein has been the only international trade fair for wines and spirits that intensively covers the entire global market. Accordingly, the visitors are just as international as the exhibitors, who come to ProWein annually in search for new vintages, the latest trends in the wine and spirits industry and new product highlights for their consumers. And these are exclusively connoisseurs of the industry, because the controlled admission ensures that only experts are among themselves at ProWein. The spirits and wine fair guarantees valuable masterclasses and tastings in a professional atmosphere in the exhibition halls and a high number of business deals.
Are you searching for excellent wines from renowned or small, attractive cultivation areas? Sparkling wines, and champagnes that will please your customers? Or are you looking for excellent spirits, craft spirits or the latest trends in craft beer? At ProWein, you will not just find all of these but also creative accessories for marketing in retail shops and gastronomy. Do not overlook the opportunity to uncover the latest trends and innovations in wine and spirits products. Find below an initial summary of product categories and exhibitors set to attend ProWein between 16-18 March 2025.
A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
From special shows, workshops and master classes to innovations and inspiration. At ProWein you will find all of this perfectly organized in one place. The spirits and wine fair thus offers the ideal platform for professional networking and discovering innovations.
If not at ProWein 2025, then where? Because with its flawless trade fair concept and the high international reach on the visitor side, ProWein is the ideal platform for brands, manufacturers, wine traders and importers from all over the world.
In cooperation with Kuoni Tumlare Congress, Messe Düsseldorf has created a new hotel booking platform for ProWein offering numerous rooms close to the Exhibition Centre at attractive prices.
The inaugural event in the new ProWein Business Talks series, held at the beginning of October, proved to be a resounding success. Over 220 interested participants from 25 countries eagerly followed the online discussion on the latest ProWein Special Report "Digitalisation of the Wine Sector". The session was moderated by Prof. Dr. Simone Loose from Geisenheim University.
The online Ticket Shop of ProWein 2025 is online: wine and spirits professionals from all over the world can now secure their admission tickets from www.prowein.com. And there are savings for those quick off the mark: the exclusive early-bird offer is valid until 2 October 2024.
Digitalisation is an important driver for market success
The report has identified critical areas where digitalisation can drive growth and innovation within the wine sector, ensuring businesses remain competitive and responsive to market demands.
Under the dynamic motto “Discover the Taste of Tomorrow” ProWein will present itself in a fresh, modern look and with a new hall layout. The whole world of wines and spirits will be represented in Düsseldorf.
The ProWein anniversary has just drawn to a successful close – but the future course for the world’s biggest and most relevant trade fair for the wine and spirits industries has already been charted and the “starting pistol” fired for ProWein 2025 in Düsseldorf.
• Japan is regarded as an attractive market by experts, characterised by a high appreciation for quality and a high price level.
• After an interim decline of wine imports almost one in two wine exporters expects export sales to Japan to rise for 2024.
ProWine Singapore 2024, the region's leading trade fair for wines and spirits, concluded this year’s edition with record-breaking visitorship of 14,097, a significant increase of approximately 40% compared to the 2022 edition,
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
After three busy trade fair days the world’s largest and most relevant trade fair for wines and spirits succeeded in spreading optimism on a currently stagnating market. Top ratings by visitors for the exhibited ranges as well as a high commitment to Düsseldorf as the wine capital made for a positive atmosphere in the exhibition halls.
+++ Highlights +++ Dates +++ Trends +++
This is a non-exhaustive selection of exciting topics. For a complete overview of the ProWein offerings in terms of lectures, tastings and lots more go to www.prowein.de
How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
Commissioned by ProWein, Geisenheim University polled experts from across the entire value chain of the wine industry in late 2023, for the seventh time now.
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
Pioneering sustainability initiatives in the Champagne region
ProWein, the world’s leading wine and spirits trade fair, is putting the extensive sustainability initiatives undertaken in the Champagne region in the spotlight on a suitable stage.
India moves into the focus of the wine and spirits industry
25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world
With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
Big crowds for 10th anniversary
ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
Sustainability takes on a specific significance in the wine industry. In the ProWein Business Reports 2019 and 2020 more than 80% of the industry experts polled stated that the wine industry was increasingly focusing on the sustainability of production. In excess of 70% called for a reduced carbon footprint of wine. A large number of studies show that the packaging...
Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - late 2023 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Following the sharp downturn in the wine trade caused by Covid, the industry has recovered significantly and is looking positively to the future.