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Discovery Zone - Ready to be discovered?

Small wineries. Big opportunities.

Learn more & apply now

Discovery Zone - Ready to be discovered?

Learn more & apply now

Agora - Insights that last

All ProWein Agora content available anytime.

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Agora - Insights that last

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Visionary Talk - a curated impulse

Insights into an industry in transition.

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Visionary Talk - a curated impulse

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Become an Exhibitor at ProWein 2027!

More focus. More connection. More industry.

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Become an Exhibitor at ProWein 2027!

More focus. More connection. More industry.

Learn More & Register

ProSpirits 2027: Become an Exhibitor!

More focus. More connection. More industry.

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ProSpirits 2027: Become an Exhibitor!

More focus. More connection. More industry.

Learn More & Register

Fair Match - Connections that last

Exchange ideas with partners and develop business.

Stay connected

Fair Match - Connections that last

Stay connected
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Orientation

Facts, Figures, and Insights: ProWein at a Glance →
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Stand cost calculator

Calculate the fees for your booth easily and conveniently with our online tool →
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Review 2026

Discover the highlights of ProWein – with reports, impressions and recap reels. →

ProWein, the International Trade Fair for Wines and Spirits


THE GLOBAL STAGE WHERE TRENDS ARE BORN AND THE FUTURE IS SHAPED. WE SHAPE, CREATE, ELEVATE.

From premium wines from renowned regions to distinctive wines from small producers, and from sparkling wines and Champagne to fine spirits – ProWein showcases the full spectrum. The portfolio is complemented by innovative No & Low Alcohol wines, essential accessories for trade and gastronomy, as well as hardware, software, services and mineral water. From 07-09 March 2027, ProWein once again brings together the entire international wine and spirits industry. Discover the key product categories and exhibitors – and shape the future of your business.

WINES
SPARKLING WINES
PROSPIRITS
NO- & LOW-ALCOHOL WINE
ACCESSORIES
HARD- AND SOFTWARE
TRADE LITERATURE
SERVICES
MINERAL WATER
BULK WINE
WHITE LABEL


News

NEW!

30.10.2026

Ticket shop for ProWein Düsseldorf 2027 now open

Preparations for the next ProWein are well under way – and trade visitors can now start planning their visit: the ticket shop is open.

21.10.2026

ProWein Business Report enters its next phase
The survey for the ProWein Business Report 2027 has now launched. Industry representatives are invited to share their views on current developments and challenges facing the wine and spirits industry. Take part now and help shape the industry perspective.

16.10.2026

New Visionary Talk on the Retail Trade
The third Visionary Talk at ProWein will focus on current topics in the retail trade. Competition is fierce and shelf space is limited, raising the key question for producers and retailers of how brands can remain visible, relevant and successful in the long term.
More news articles

Latest Insights from the Academy

Ticket shop for ProWein Düsseldorf 2027 now open

© Messe Düsseldorf GmbH

ProWein Business Report enters its next phase

New Visionary Talk on the Retail Trade

LEARN MORE IN THE PROWEIN ACADEMY


ProWein Hubs

Banner Sparkling Visions

Sparkling Visions

SPARKLING VISIONS

Explore the global world of sparkling wines and compare international offerings from across the industry.

Learn more
Banner ProWein Zero+

ProWein Zero+

PROWEIN ZERO+

The stage for No & Low. Newcomers, leading brands – and a talk program packed with fresh impulses.
Learn more
Banner Agora

ProWein Agora

PROWEIN AGORA

Inspiring speakers, new talk formats. Live in Düsseldorf 2027!

Discover more
Banner Discovery Zone

Discovery Zone

Discovery Zone

Select, owner-operated producers who are presenting their products to an international trade audience in Düsseldorf for the first time. 

Mehr entdecken
Banner Organic Visions

Organic Wines & Organic World

ORGANIC VISIONS

Discover sustainable organic wines, certifications and specialised producers.
Learn more
Banner Champagne Lounge

Champagne Lounge

CHAMPAGNE LOUNGE

Explore prestigious Champagne houses and taste the diversity of Champagne in a dedicated setting.
Learn more
Banner Tasting Areas

Tasting Areas

TASTING AREAS

Taste a curated selection of award-winning wines in an efficient, professional setting.
Learn more
Banner Packaging & Desgn

Packaging & Design

PACKAGING & DESIGN

Discover innovative packaging solutions and design concepts for the point of sale.
Learn more
Banner Masterclasses

Business & Masterclass Forum

MASTERCLASS FORUM

Deepen your industry knowledge and explore innovations through exclusive expert-led sessions.

Learn more
 


Visit ProWein & ProSpirits 2027

Your access to trends, networking and business. Anyone who wants to experience the truly international wine and spirits industry cannot miss ProWein. Producers, retailers, importers, sommeliers and decision-makers from more than 140 countries come together here to taste new vintages, discover innovations and connect with business partners. Three days that combine knowledge, inspiration and successful business.

TICKETS
BOOK ADMISSION, LEGITIMISE AND REDEEM VOUCHER.

OUR EXHIBITORS
ALL PRODUCERS, ALL PRODUCTS ALL BRANDS AT A GLANCE.

PROGRAM
TASTINGS, TALKS, MASTERCLASSES WITH REAL IMPACT.

HALL PLAN
NAVIGATE THE GROUNDS: FIND THE RIGHT STAND FAST.

TRENDS
INSIGHTS, INNOVATIONS, IMPULSES - WHAT DRIVES THE INDUSTRY.

ARRIVAL
TRAVEL STRESS-FREE TO PROWEIN & TO DÜSSELDORF.

HOTELS
FIND, BOOK AND ENJOY YOUR STAY AT PROWEIN. SO SIMPLE.

NETWORKING
BUILD CONNECTIONS WITH FAIR MATCH - SMART & EFFECTIVE.

ProWein is Europe’s leading trade fair for wine and spirits. Since its premiere in 1994, it has taken place every March in Düsseldorf – at the heart of Europe and in the world’s largest wine import market by volume.

This is where international supply meets relevant demand: ProWein connects business partners, opens up new market opportunities, and puts the industry’s key topics and developments on the agenda. As a trade-only event, it stands for professional exchange, expert tastings and, above all, real business opportunities.

Register as an exhibitor or secure your ticket now and be part of the ProWein community.

Global studies, trends & talks for industry leaders

ProWein Business Report

How does the industry really tick? In cooperation with Geisenheim University, the ProWein Business Report analyzes the entire value chain of the international wine and spirits industry – with insights from experts in 48 countries.

ProWein Visionary Talk

The new talk format for the global wine and spirits industry: trends, challenges, opportunities. Industry leaders, experts and opinion shapers share their perspectives – direct, relevant, inspiring.

Get inspired now
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