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New trends & premieres

ProWein 2024 a look into the future

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WEINIMPORT aktuell


Information service for exhibitors on the situation and development of german wine imports published
by DWV and ProWein

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This is ProWein

For 30 years, ProWein has been the only international trade fair for wines and spirits to cover the entire world market in depth. Accordingly, in addition to the exhibitors, the visitors who come to ProWein every year in search of new vintages, the latest trends in the wine and spirits sector and new product highlights for consumers are also international. And these are exclusively connoisseurs of the industry, because controlled admission means that only experts are among themselves at ProWein. This guarantees valuable master classes and tastings in a professional atmosphere in the exhibition halls and the high number of business deals.

To another great 30 years!

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All product categories at ProWein

Are you searching for excellent wines from renowned or small, attractive cultivation areas? Sparkling wines, and champagnes that will please your customers? Or are you looking for excellent spirits, craft spirits or the latest trends in craft beer? At ProWein, you will not just find all of these but also creative accessories for marketing in retail shops and gastronomy. Do not overlook the opportunity to uncover the latest trends and innovations in wine and spirits products. Find below an initial summary of product categories and exhibitors set to attend ProWein between 10-12 March 2024.


Theme Worlds of ProWein 2024

SPIRITS

NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
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CHAMPAGNE LOUNGE

The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area, which comprises three entire halls.
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SAME BUT DIFFERENT

The international trend show with craft drinks such as craft spirits, craft beer and cider.

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ORGANIC WINES & ORGANIC WOLRD

Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
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PACKAGING & DESIGN

Extraordinary times require extraordinary materials and packaging.
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MASTERCLASSES & WORKSHOPS

A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
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PROWEIN ZERO & TASTING AREA

A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
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TASTING AREA

The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
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The Event Partner of ProWein 2024

Platinum Exhibitor
ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese Italiane

Visiting

From special shows, workshops and master classes to innovations and inspirations. At ProWein you will find all this perfectly organised in one place. ProWein thus offers the ideal platform for professional networking and discovering innovations.

Exhibitors & Products
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Trend topics
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Arrival
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Exhibit

If not at ProWein 2024, then where? Because with its flawless trade fair concept and the high international reach on the visitor side, ProWein is the ideal platform for brands, manufacturers, wine traders and importers from all over the world.

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A well-maintained exhibitor profile increases your reach and improves the findability of your company and your products within the exhibitor and product database.
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Online Application
You too can benefit from this when professionals from food retail, specialised trade, gastronomy and catering meet in Düsseldorf and take advantage of the unique opportunity to obtain comprehensive information and discover new trends.
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Information
Do you still have questions about travel or opening times? Here you will find all the important information for your participation in the fair at a glance.
Information for your trade fair visit

Media & News

Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
Read more
The top topic at ProWein 2024: sustainability
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
Read more
ProWein – Mirror image of the international spirits industry: on course for growth
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
Read more
ProWine Shanghai 2023 in a jubilant mood
Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
Read more
The Staff Shortage in the Wine Industry
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
Read more
ProWein
ProWein 2024 continues its 30-year success story
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
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ProWine Shanghai
ProWine Shanghai in a party mood
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
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Paper bottle
Special Report on ProWein Business Survey 2022: Packaging
Sustainability takes on a specific significance in the wine industry. In the ProWein Business Reports 2019 and 2020 more than 80% of the industry experts polled stated that the wine industry was increasingly focusing on the sustainability of production. In excess of 70% called for a reduced carbon footprint of wine. A large number of studies show that the packaging...
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ProWine Hong Kong 2023 – final press release
ProWine Hong Kong, as the first international wine and spirits trade fair to return to Hong Kong after the easing of the post-pandemic travel restriction, was successfully held at the Hong Kong Convention and Exhibition Centre from May 10 to 12.
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ProWein enters next round
ProWein in March proved a resounding success garnering top scores from all sides and boasting a strong international reach. The entire Who’s Who of the international wine and spirits industry came together in Düsseldorf to experience three intense days at the trade fair. True to the motto “To Another Great Year,” preparations are now underway for the forthcoming ProWein from 10 to 12 March 2024.
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Special Report on ProWein Business Survey 2022:
The companies in the wine industry respond proactively to the current challenges of the economic crisis. In the current ProWein Business Report 2022 nearly 2,500 wine sector experts from 47 countries were polled about their plans for the current year. Almost half (46%) of wine producers and merchants want to adapt their product portfolio to market trends and 27% are investing in innovative...
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ProWein 2023: Leading trade fair in the industry successfully delivered
ProWein 2023 was a resounding success boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf.
Read more
ProWine Shanghai 2023 eagerly awaited
• High potential for international wines on the Chinese sales market • Visitor campaigns in full swing • Wine industry in China looks to the future full of optimism Early this year China lifted the quarantine regulations for entrants and fully opened its borders for international travel – good prerequisites for ProWine Shanghai 2023...
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urban gastronomy Lounge back in the limelight:
Also back on the menu again at the forthcoming ProWein from 19 to 21 March will be the “urban gastronomy by #asktoni & ProWein” Lounge. The hip urban restaurant scene from Germany and abroad will be in for a line-up of the finest. The special highlight this year: top chefs and hip restaurateurs will let visitors “look over the shoulders” and provide first-hand tips.
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“same but different”: the Trendshow for Craft Spirits, Craft Beer & Cider @ProWein
Especially geared to the hip and trendy gastronomy and bar community, the Trendshow “same but different” (sbd) is the highlight at the heart of ProWein 2023. To the tune of 120 exhibitors from 26 countries will present a varied range of the very latest Craft Spirits, Craft Beer and Cider in Hall 7.0.
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Wine in Moderation at ProWein 2023
Wine in Moderation, the international programme that encourages responsible and moderate wine consumption, is pleased to announce its presence at ProWein 2023. The most important and biggest international wine and spirits trade fairs, ProWein provides the perfect platform for Wine in Moderation to expand and transmit its message to professionals from all over the world.
Read more
Current ProWein Business Report 2022 out now:
Commissioned by ProWein, Geisenheim University polled experts from throughout the world across the entire value chain of the wine industry in late 2022, for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine merchants as well as representatives from the food ...
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Current ProWein Business Report - France Special
Commissioned by ProWein, Geisenheim University polled experts across the entire value chain of the wine sector from over 40 countries in late 2022 for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine dealers as well as gastronomy and hospitality representatives.
Read more
Peter Schmitz ©Messe Düsseldorf
ProWein under new management
The long-standing head of Messe Düsseldorf's international contract business/Official Participations - Peter Schmitz - is to become the new Director of ProWein. For nine months, the leading international trade fair for wines and spirits had been under the provisional management of Michael Degen, Executive Director and Member of the Board of Management of Messe Düsseldorf.
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ProWine Shanghai 2022 postponed to 2023
In face of the sporadic and frequent cases of COVID-19 outbreaks, following Shanghai’s epidemic prevention policy, regulations on exhibitions’ epidemic prevention and control, and in order to effectively protect the health and safety of exhibitors, visitors and partners, and ensure better exhibition effect, it was prudently decided that ProWine Shanghai 2022 will be postponed to November, 2023.
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ProWein 2023: the who’s who of the wine and spirits industry
In some four months that time will have come round again – ProWein 2023 will kick off. However, even today international wine and spirits professionals can already obtain an overview of the global ranges awaiting them at the world’s biggest and most relevant trade fair for wines and spirits in Düsseldorf.
Read more
“World of Zero”@ProWein 2023
A topic currently trending and holding quite some potential are non-alcoholic wines – and this is not only the case in Germany. Only recently popstar Kylie Minogue hit the international headlines with the launch of her first non-alcoholic sparkling rosé wine of the same name.
Read more
ProWine Mumbai successfully concluded its second edition
ProWine Mumbai wrapped up its second edition, held at the world-class Jio World Convention Centre on the 17th and 18th of October. ProWine Mumbai is a part of the globally iconic ProWein World and is jointly organised by Messe Düsseldorf India and All Things Nice.
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Success of ProWine Singapore 2022 demonstrates strong demand in Southeast Asia’s growing wines and spirits business
Southeast Asia’s first post-pandemic in-person dedicated trade fair for the wine and spirits sector - saw tremendous success, bringing together 230 high-quality exhibitors from across 27 countries and regions to meet with 8,500 visitors from around the world. This represents a close to 20% increase in visitors compared to the last edition held in 2018.
Read more
ProWein goes Japan
After the USA and China, Japan is the world’s third biggest economic market with a unique, very demanding food and drink culture. For 2022 the per-capita-turnover for wine is forecast at around Euro 66, which is clearly above the global per-capita turnover of Euro 37 (Source: Statista).
Read more

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ProWein Business Report 2022

Logos ProWein Düsseldorf und Universität Geisenheim

Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - late 2022 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Following the sharp downturn in the wine trade caused by Covid, the industry has recovered significantly and is looking positively to the future.

Business Report 2022