International trade fair for wines and spirits
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Theme Worlds of ProWein 2025
Media & News
ProWein 2026: leveraging business opportunities with targeted precision
The world is in transition – bringing massive challenges also for the wine and spirits industry. Especially in times like these the sector needs clear direction.
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ProWine Hong Kong 2025
ProWine Hong Kong 2025 concluded successfully on May 16 at the Hong Kong Convention and Exhibition Centre. Against the backdrop of dynamic changes in the global wines and spirits industry, the show welcomed 12,090 trade visitors, with nearly 200 exhibitors from over 20 countries and regions.
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ProWine Tokyo 2025: Global Excellence and Local Synergy Drive Record Success in Japan’s Wine & Spirits Market
ProWine Tokyo 2025 concluded with exceptional success, reaffirming its position as Japan’s leading international trade fair for wine and spirits. Held from April 15–17 at Tokyo Big Sight, the second edition attracted 190 exhibitors from 21 countries and welcomed around 5,500 professional visitors.
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ProWine Tokyo 2025: One Month to Go – A New Era for Japan’s Wine and Spirits Industry
- Exceptional Growth Potential in Japan
- Global Diversity Meets Japanese Tradition
- Exploring Trends, Innovations, and Excellence
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Business as a Benchmark: ProWein 2025 makes a strong statement for the future of the wine and spirits industry
ProWein 2025, 16 to 18 March, sent out a clear signal for innovation, vision and future-proofness in challenging times for the worldwide wine and spirits sector characterised by internationally declining sales and looming trade barriers.
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ProWein – the world forum and trendsetter for the wine and spirits branch
Global players set the standard in Düsseldorf
“No & Low Alcohol” in focus
“ProWein goes City” with more than 130 events for everyone in Düsseldorf
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ProWein Concept Store: innovative technologies for wine merchants
Which technologies make purchasing wine and spirits more intuitive, interactive and efficient? The ProWein Concept Store has the answers: as part of the special show “Packaging & Design” in Hall 4 it will show hands-on solutions to support retailers – from digital consulting tools to smart chilling technologies to AI-assisted age verification.
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Fair Match: new networking platform for ProWein
“Fair Match” is an innovative matchmaking tool offered by ProWein. It enables trade visitors and exhibitors to connect with each other selectively and optimises trade fair visits by proposing personalised contacts, making appointments and providing an intuitive chat functionality.
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The perfect match: food and wine at ProWein
ProWein will be especially focused on the food & wine pairing theme this year. It will not only be the food service Lounge “urban gastronomy by #asktoni” that is dedicated to the theme. The varied supporting programme will also hone in on the perfect match between wine and food in a variety of different events.
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ProWine Mumbai all set to roll out it’s 5th mega tradeshow for the international wine and spirits industry
ProWine Mumbai, India’s largest event for wine and spirits will take place on 31st October and 1st November, 2025 at the Jio World Convention Centre in Mumbai.
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It’s showtime in Düsseldorf Exciting programme lures international wine and spirits industry
When March sees ProWein come to town the whole of Düsseldorf turns into a hotspot for the international wine and spirits sector. For six days everything in the Rhine metropolis will revolve around successful business, high-octane events and the latest trends.
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ProWein Business Report 2025 looks to the future of wine
Economic challenges and altered consumer behaviour continue to be major concerns for the wine industry. How to successfully counter these concerns is illustrated by the current ProWein Business Report. Further additional reports on individual markets as well as the topic of spirits are also planned.
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ProWein Business Talk – 14 January 2025 'Shaping the Future of Wine'
Join us on 14 January 2025 at 2pm for another ProWein Business Talk, where we will present and discuss the findings of the latest ProWein Business Report. This year’s report focuses on the pressing question: How can wine marketing evolve in an era of declining global wine consumption?
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ProWine Mumbai 2024 knocked it out of the park
The 4th edition of ProWine Mumbai concluded with perfect execution, setting a new benchmark for quality and providing India with the largest event platform for wines and spirits
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New ProWein Business Forum provides guidance in challenging times
ProWein, the world-leading trade fair for wines and spirits, will present a dedicated forum for business topics for the first time now at its 2025 edition. On all three days of the trade fair an extensive programme will be featured.
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ProWine Shanghai 2024 Navigating Trends and Breaking Through
Gathering 650 exhibitors from 32 countries and regions, with international exhibitors over 80%, to seize new opportunities in the wine and spirits market in China
Enhanced Brand Awareness and the Power of Youth: Explore Growth Pathways for Chinese Local Wines
Sustaining high-quality wine education to lead the industry towards sustainable development
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New hotel booking platform for ProWein: Top-class offers near the Exhibition Centre
In cooperation with Kuoni Tumlare Congress, Messe Düsseldorf has created a new hotel booking platform for ProWein offering numerous rooms close to the Exhibition Centre at attractive prices.
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First ProWein Business Talk "Digitalisation of the Wine Industry"
The inaugural event in the new ProWein Business Talks series, held at the beginning of October, proved to be a resounding success. Over 220 interested participants from 25 countries eagerly followed the online discussion on the latest ProWein Special Report "Digitalisation of the Wine Sector". The session was moderated by Prof. Dr. Simone Loose from Geisenheim University.
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ProWine Sao Paulo 2024 - an undeniable success
In its fifth edition and with a record number of brands, visitors and countries, the event restates its position as the largest professional wine and spirits fair in the Americas; the 2025 edition already has a date and promises to be even bigger an undeniable success.
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ProWein 2025: online Ticket Shop opens with early-bird offer
The online Ticket Shop of ProWein 2025 is online: wine and spirits professionals from all over the world can now secure their admission tickets from www.prowein.com. And there are savings for those quick off the mark: the exclusive early-bird offer is valid until 2 October 2024.
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Special Report on ProWein Business Survey 2024: Digitalisation of the wine sector – current status and future development
Digitalisation is an important driver for market success
The report has identified critical areas where digitalisation can drive growth and innovation within the wine sector, ensuring businesses remain competitive and responsive to market demands.
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This new ProWein will inspire everyone
Under the dynamic motto “Discover the Taste of Tomorrow” ProWein will present itself in a fresh, modern look and with a new hall layout. The whole world of wines and spirits will be represented in Düsseldorf.
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ProWein well positioned for the future
The ProWein anniversary has just drawn to a successful close – but the future course for the world’s biggest and most relevant trade fair for the wine and spirits industries has already been charted and the “starting pistol” fired for ProWein 2025 in Düsseldorf.
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Wine exports to Japan: Chances and Challenges
• Japan is regarded as an attractive market by experts, characterised by a high appreciation for quality and a high price level.
• After an interim decline of wine imports almost one in two wine exporters expects export sales to Japan to rise for 2024.
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