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Become an Exhibitor at ProWein 2027!

More focus. More connection. More industry.

Learn More & Register

Become an Exhibitor at ProWein 2027!

More focus. More connection. More industry.

Learn More & Register

ProSpirits 2027: Become an Exhibitor!

More focus. More connection. More industry.

Learn More & Register

ProSpirits 2027: Become an Exhibitor!

More focus. More connection. More industry.

Learn More & Register

Discovery Zone - Ready to be discovered?

Small wineries. Big opportunities.

Learn more & apply now

Discovery Zone - Ready to be discovered?

Learn more & apply now

Agora - Insights that last

All ProWein Agora content available anytime.

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Agora - Insights that last

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Fair Match - Connections that last

Exchange ideas with partners and develop business.

Stay connected

Fair Match - Connections that last

Stay connected

Visionary Talk - a curated impulse

Insights into an industry in transition.

Watch now

Visionary Talk - a curated impulse

Watch now
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Orientation

Facts, Figures, and Insights: ProWein at a Glance →
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Stand cost calculator

Calculate the fees for your booth easily and conveniently with our online tool →
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Review 2026

Discover the highlights of ProWein – with reports, impressions and recap reels. →

ProWein, the International Trade Fair for Wines and Spirits


THE GLOBAL STAGE WHERE TRENDS ARE BORN AND THE FUTURE IS SHAPED. WE SHAPE, CREATE, ELEVATE.

From premium wines from renowned regions to distinctive wines from small producers, and from sparkling wines and Champagne to fine spirits – ProWein showcases the full spectrum. The portfolio is complemented by innovative No & Low Alcohol wines, essential accessories for trade and gastronomy, as well as hardware, software, services and mineral water. From 07-09 March 2027, ProWein once again brings together the entire international wine and spirits industry. Discover the key product categories and exhibitors – and shape the future of your business.

WINES
SPARKLING WINES
PROSPIRITS
NO & LOW ALKOHOLIC WINE
ACCESSORIES
HARD- AND SOFTWARE
TRADE LITERATURE
SERVICES
MINERAL WATER
BULK WINE
WHITE LABEL


News

NEW!

18/08/2026

Wine Exports to the USA: Knowledge, Opportunities and Guidance for Market Success

The USA is the world’s largest wine market by value and, at the same time, one of the most complex export markets. With a new e-book on the US wine market, ProWein offers its exhibitors practical guidance and support for successfully entering the market and expanding their export business.

30/07/2026

New ProWein Visionary Talk in production
The ProWein Visionary Talks address current issues shaping the future of the wine and spirits industry and bring together a range of perspectives. A new edition of the series is now being produced.

24/07/2026

ProWein 2027: Registration is open – secure your stand now
Registration for ProWein 2027 is still open. Take advantage of this opportunity and secure your stand at the leading business platform for the wine and spirits industry.
More news articels


ProWein Hubs

Banner Sparkling Visions

Sparkling Visions

SPARKLING VISIONS

A new hub for all things sparkling. Stay tuned!

Learn more
Banner ProWein Zero

ProWein Zero

PROWEIN ZERO

The stage for No & Low. Newcomers, leading brands – and a talk program packed with fresh impulses.
Learn more
Banner Agora

ProWein Agora

PROWEIN AGORA

Inspiring speakers, new talk formats. Live in Düsseldorf 2027!

Discover more
Banner Organic Visions

Organic Wines & Organic World

ORGANIC WORLD

Nature on stage – Spot biological wines, certifications and producers who set sustainable standards.
Learn more
Banner Champagne Lounge

Champagne Lounge

CHAMPAGNE LOUNGE

The Champagne Lounge: savor top houses, taste sparkling variety.
Learn more
Banner Tasting Areas

Tasting Areas

TASTING AREAS

Reveal countries and sample award-winning wines.
Learn more
Banner Packaging & Desgn

Packaging & Design

PACKAGING & DESIGN

Extraordinary times call for extraordinary materials and packaging.
Learn more
Banner Urban Gastronomy

Urban Gastronomy

URBAN GASTRONOMY

What makes food pairing truly work? Sport current highlights and themes brought to life on the plate.
Learn more
Banner Masterclasses

Business & Masterclass Forum

MASTERCLASS FORUM

Your access to knowledge, insights, and the latest industry innovations – exclusively in Düsseldorf.

Learn more
 


Visit ProWein & ProSpirits 2027

Your access to trends, networking and business. Anyone who wants to experience the truly international wine and spirits industry cannot miss ProWein. Producers, retailers, importers, sommeliers and decision-makers from more than 140 countries come together here to taste new vintages, discover innovations and connect with business partners. Three days that combine knowledge, inspiration and successful business.

TICKETS
BOOK ADMISSION, LEGITIMISE AND REDEEM VOUCHER.

OUR EXHIBITORS
ALL PRODUCERS, ALL PRODUCTS ALL BRANDS AT A GLANCE.

PROGRAM
TASTINGS, TALKS, MASTERCLASSES WITH REAL IMPACT.

HALL PLAN
NAVIGATE THE GROUNDS: FIND THE RIGHT STAND FAST.

TRENDS
INSIGHTS, INNOVATIONS, IMPULSES - WHAT DRIVES THE INDUSTRY.

ARRIVAL
TRAVEL STRESS-FREE TO PROWEIN & TO DÜSSELDORF.

HOTELS
FIND, BOOK AND ENJOY YOUR STAY AT PROWEIN. SO SIMPLE.

NETWORKING
BUILD CONNECTIONS WITH FAIR MATCH - SMART & EFFECTIVE.

ProWein is Europe’s leading trade fair for wine and spirits. Since its premiere in 1994, it has taken place every March in Düsseldorf – at the heart of Europe and in the world’s largest wine import market by volume.

This is where international supply meets relevant demand: ProWein connects business partners, opens up new market opportunities, and puts the industry’s key topics and developments on the agenda. As a trade-only event, it stands for professional exchange, expert tastings and, above all, real business opportunities.

Register as an exhibitor or secure your ticket now and be part of the ProWein community.

Global studies, trends & talks for industry leaders

ProWein Business Report

How does the industry really tick? In cooperation with Geisenheim University, the ProWein Business Report analyzes the entire value chain of the international wine and spirits industry – with insights from experts in 48 countries.

Read insights now

ProWein Visionary Talk

The new talk format for the global wine and spirits industry: trends, challenges, opportunities. Industry leaders, experts and opinion shapers share their perspectives – direct, relevant, inspiring.

Get inspired now
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