For 30 years, ProWein has been the only international trade fair for wines and spirits to cover the entire world market in depth. Accordingly, in addition to the exhibitors, the visitors who come to ProWein every year in search of new vintages, the latest trends in the wine and spirits sector and new product highlights for consumers are also international. And these are exclusively connoisseurs of the industry, because controlled admission means that only experts are among themselves at ProWein. This guarantees valuable master classes and tastings in a professional atmosphere in the exhibition halls and the high number of business deals.
ProWein 2023 was a resounding success with top ratings from all sides and a strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf. The focus was on the breadth and depth of wines and spirits from around the world. Topics such as sustainability, alternative wine packaging and no-and-low beverages dominated this year's leading trade fair.
The message 'Get the taste for business' was well received. The who's who of the industry was present at ProWein 2023. No other trade fair in the world offers such a comprehensive range. 86 percent of the 5,700 exhibitors were international, coming from more than 60 countries. The market leaders of the global wine and spirits industry were represented, as well as importers and exporters, sales agencies, Prädikatswein estates or cooperatives.
More video impressions are available in the Highlights 2023 or as pictures in the respective Theme Worlds.
Theme Worlds of ProWein 2024
NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
From special shows, workshops and master classes to innovations and inspirations. At ProWein you will find all this perfectly organised in one place. ProWein thus offers the ideal platform for professional networking and discovering innovations.
If not at ProWein 2024, then where? Because with its flawless trade fair concept and the high international reach on the visitor side, ProWein is the ideal platform for brands, manufacturers, wine traders and importers from all over the world.
Over 50,000 wine and spirits professionals from all over the world are expected at ProWein in Düsseldorf from 10 to 12 March 2024. And these experts can be sure to experience the largest and most comprehensive line-up of wines and spirits in the world.
ProWine Shanghai looks to its forthcoming anniversary event full of optimism. Already for the 10th time now, the leading trade fair for the wine and spirits industry will be held in Mainland China, from 8 to 10 November 2023 at the Shanghai New International Expo Center (SNIEC).
Sustainability takes on a specific significance in the wine industry. In the ProWein Business Reports 2019 and 2020 more than 80% of the industry experts polled stated that the wine industry was increasingly focusing on the sustainability of production. In excess of 70% called for a reduced carbon footprint of wine. A large number of studies show that the packaging...
ProWine Hong Kong, as the first international wine and spirits trade fair to return to Hong Kong after the easing of the post-pandemic travel restriction, was successfully held at the Hong Kong Convention and Exhibition Centre from May 10 to 12.
ProWein in March proved a resounding success garnering top scores from all sides and boasting a strong international reach. The entire Who’s Who of the international wine and spirits industry came together in Düsseldorf to experience three intense days at the trade fair. True to the motto “To Another Great Year,” preparations are now underway for the forthcoming ProWein from 10 to 12 March 2024.
The companies in the wine industry respond proactively to the current challenges of the economic crisis. In the current ProWein Business Report 2022 nearly 2,500 wine sector experts from 47 countries were polled about their plans for the current year. Almost half (46%) of wine producers and merchants want to adapt their product portfolio to market trends and 27% are investing in innovative...
ProWein 2023 was a resounding success boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf.
• High potential for international wines on the Chinese sales market
• Visitor campaigns in full swing
• Wine industry in China looks to the future full of optimism
Early this year China lifted the quarantine regulations for entrants and fully opened its borders for international travel – good prerequisites for ProWine Shanghai 2023...
Also back on the menu again at the forthcoming ProWein from 19 to 21 March will be the “urban gastronomy by #asktoni & ProWein” Lounge. The hip urban restaurant scene from Germany and abroad will be in for a line-up of the finest. The special highlight this year: top chefs and hip restaurateurs will let visitors “look over the shoulders” and provide first-hand tips.
Especially geared to the hip and trendy gastronomy and bar community, the Trendshow “same but different” (sbd) is the highlight at the heart of ProWein 2023. To the tune of 120 exhibitors from 26 countries will present a varied range of the very latest Craft Spirits, Craft Beer and Cider in Hall 7.0.
Wine in Moderation, the international programme that encourages responsible and moderate wine consumption, is pleased to announce its presence at ProWein 2023. The most important and biggest international wine and spirits trade fairs, ProWein provides the perfect platform for Wine in Moderation to expand and transmit its message to professionals from all over the world.
Commissioned by ProWein, Geisenheim University polled experts from throughout the world across the entire value chain of the wine industry in late 2022, for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine merchants as well as representatives from the food ...
Commissioned by ProWein, Geisenheim University polled experts across the entire value chain of the wine sector from over 40 countries in late 2022 for the sixth time now. Participants include wine producers from the most important wine-growing countries in the Old and New World, exporters, importers, specialist wine dealers as well as gastronomy and hospitality representatives.
The long-standing head of Messe Düsseldorf's international contract business/Official Participations - Peter Schmitz - is to become the new Director of ProWein. For nine months, the leading international trade fair for wines and spirits had been under the provisional management of Michael Degen, Executive Director and Member of the Board of Management of Messe Düsseldorf.
In face of the sporadic and frequent cases of COVID-19 outbreaks, following Shanghai’s epidemic prevention policy, regulations on exhibitions’ epidemic prevention and control, and in order to effectively protect the health and safety of exhibitors, visitors and partners, and ensure better exhibition effect, it was prudently decided that ProWine Shanghai 2022 will be postponed to November, 2023.
In some four months that time will have come round again – ProWein 2023 will kick off. However, even today international wine and spirits professionals can already obtain an overview of the global ranges awaiting them at the world’s biggest and most relevant trade fair for wines and spirits in Düsseldorf.
A topic currently trending and holding quite some potential are non-alcoholic wines – and this is not only the case in Germany. Only recently popstar Kylie Minogue hit the international headlines with the launch of her first non-alcoholic sparkling rosé wine of the same name.
ProWine Mumbai wrapped up its second edition, held at the world-class Jio World Convention Centre on the 17th and 18th of October. ProWine Mumbai is a part of the globally iconic ProWein World and is jointly organised by Messe Düsseldorf India and All Things Nice.
Southeast Asia’s first post-pandemic in-person dedicated trade fair for the wine and spirits sector - saw tremendous success, bringing together 230 high-quality exhibitors from across 27 countries and regions to meet with 8,500 visitors from around the world. This represents a close to 20% increase in visitors compared to the last edition held in 2018.
After the USA and China, Japan is the world’s third biggest economic market with a unique, very demanding food and drink culture. For 2022 the per-capita-turnover for wine is forecast at around Euro 66, which is clearly above the global per-capita turnover of Euro 37 (Source: Statista).
Preparations for ProWein from 19 to 21 March 2023 are in full swing. The registration deadline for exhibitors is over, the space allocation talks with the individual vintners, joint participations, im- and exporters as well as spirits suppliers are running at full steam. One thing is already certain: ProWein 2023 will follow on from the success story of the past 28 years and...
On behalf of ProWein, the Geisenheim University surveyed experts from 49 countries at the end of 2020, thereby covering the entire value chain of the wine industry. This year's survey focused on the effects of Covid-19 on the global wine industry.
Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - late 2022 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Following the sharp downturn in the wine trade caused by Covid, the industry has recovered significantly and is looking positively to the future.