Phi group was started in 2018 to bring new fruit-based spirtis to the market. Strawbar Origin and Strawbar Platinum are the first in a collection that will develop to introduce further fruit-based spirits to an international market.
Strawbar is distilled using an overlooked strain of nutrient-rich strawberries that specifically grow in the north west region of Greece – an area that is currently experiencing a period of high unemployment and financial instability. Phi Group wanted to support and promote the local produce and help the local economy.
Strawbar combines the properties of a distilled spirit with the flavour and aftertaste of strawberries, which makes it unique.