Family Piona has been handing on its unconditioned passion towards viticulture since 1893, when far-sighted and ambitious Albino Piona, the great-grandfather, began to set the basis of a project which is still growing nowadays.
In the years, founder Albino Piona slowly dropped the reins in favor of his son Silvio, who strongly committed himself to the family-run trattoria and wine production.
Silvio called his son after his father Albino. The latter decided to concentrate the business on wine production only, thus closing the trattoria after some years and starting a long process of modernization. The introduction of innovative machinery and updated technologies made it possible for the winery to develop and enlarge itself to the extent of more than 45 hectares among Sommacampagna, Valeggio, Sona and Villafranca. It is nowadays a reference point in the wine production of doc wines, such as Custoza and Bardolino, and of particular wines, such as Verde Piona.
Albino Piona's sons and daughter, Silvio, Monica, Alessandro and Massimo, exactly as the previous three generations, decided to manage the winery by keeping high the quality of the product. They invested a lot in the short production chain, fully respecting the environment: every single step, from the harvest of the grapes throughout the storage of the end product, is carried out at the new premises in Palazzina di Prabiano in Villafranca.