Donatella Cinelli Colombini has run the two estates since 1998 and has changed them radically by combining technology and tradition. Even the salvaging of the ancient Sienese rootstock "Foglia Tonda" comes from the synergy of grape-pickers and university researchers. Donatella has created a new line of high-prestige products that bear her name. The extra-virgin olive oil is sold only in the shops of her two estates, while the wines are sold in Italy and in 26 other nations. The leading products are the "Prime Donne Project" Brunello, the first important red wine chosen by and for women, and "Cenerentola" Orcia Doc based on the Foglia Tonda grape variety. "Casato Prime Donne" is also the name of the prize for journalism offered by the two wineries.