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Guido Berlucchi & C. Spa

Piazza Duranti 4, 25040 Borgonato di Corte Franca
Italy
Telephone +39 030 984381
Fax +39 030 984293
info@berlucchi.it

This company is co-exhibitor of
Consorzio per La Tutela del Franciacorta

Hall map

ProWein 2020 hall map (Hall 15): stand F03

Fairground map

ProWein 2020 fairground map: Hall 15

Our range of products

Product categories

  • 01  Wines (according to cultivable areas)
  • 01.01  wines from Europe
  • 01.01.09  wines from Italy
  • 01.01.09.10  wines from Lombardia

wines from Lombardia

About us

Company details

Questions sometimes emerge that can change the destiny of persons and places.
“And what if we were to make a sparkling wine as the French do?’”
was precisely such a question.


In 1955, young and irrepressible oenologist Franco Ziliani directed that query to Guido Berlucchi, a country gentleman who was looking for a consultant who could improve his Pinot del Castello, and what he found instead was a partner for an adventure in fine taste that would profoundly transform the destiny of Franciacorta.


Ziliani was fascinated by the elegant figure of Berlucchi, by his handsome mansion, Palazzo Lana Berlucchi, and by its ancient underground cellars. His youthful dream was to produce a classic-method wine in his native area, Franciacorta, and he boldly proposed to Berlucchi the idea of making a sparkling wine in a winegrowing area long dedicated to still table wines.
 

Berlucchi accepted, and the two pioneers joined forces with Berlucchi’s friend Giorgio Lanciani. The challenge was taken up, and, after some less-than-satisfactory vintages, 1961 finally saw the corking of three thousand bottles of Pinot di Franciacorta. When the corks were drawn the following year, the wine met all their expectations. Franciacorta was born!
 

In 1962, Ziliani created Italy’s first classic-method rosé, Max Rosé, inspired by Massimiliano Imbert, a Milan-based antiquarian friend of Berlucchi’s who prized the French sparkling rosés and desired an Italian rosé that would satisfy his refined taste. Max Rosé’s name, appearance, and taste completely won him over.

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