Since its establishment in 1971, AVIVE is the authority that represents the entire Vini Veronesi wine sector.
Vini Veronesi, literally wines from Verona area, is a common definition that identifies 15 PDO wines produced in a large area spreading around Verona, its main city, for 28,500 hectares voted to winemaking.
AVIVE plays two main roles: it guarantees that someone supervises the quality of products, fighting against sophistication and conveying this message of quality to target audiences. Moreover, AVIVE is the main coordinator of all the promotional activities within its area, by bringing together all the individual peculiarities of Verona area to create a shared system that could find new, distinctive and more effective ways to target the global markets.
AVIVE derives its unique strength and representativeness by its associates, which are eight Consorzi di Tutela, the organizations of producers that are designated by the Italian Government as responsible for supervising production and sales, thus guaranteeing the inner quality of their PDO and PGI wines.