IMPERIAL BLUE: ready-to-drink GINnovation, crafted in Augusta Treverorum
On the road to success with GINnovation IMPERIAL BLUE Presented as a promising product concept at ProWein 2019, IMPERAL BLUE Gin & Tonic was created as the perfect drink for the current gin-drinking trend. Crafted in Augusta Treverorum i.e. Trier, Germanys oldest town, IMPERIAL BLUE is the ideal choice for those who like their favourite bar drink ready-mixed and ready to enjoy. There are two op-tions to choose from; a classic Gin & Tonic and a hibiscus variety. Both impress with a perfect mixing ratio at an alcohol content of 10.5%. Not only are they unique as being the first ready-to-drink Gin & Tonics available in a 0.75l glass bottle, but also in terms of the distillation process, in which Schloss Wachenheim captures aromas of selected wines: The gin is based on high-quality wine distillate created by Schloss Wachenheim as part of the base wine dealcoholisation process for alcoholfree products like LIGHT live. This perfect base is refined with high-quality botanicals such as juniper, subtle notes of coriander, cucumber or hibiscus blossom, to create a very distinctive gin. IMPERIAL BLUE Gin & Tonic impresses with its authentic, unmistakable taste and its excellent quality-price ratio: EUR 6.99 (RRP) for a 0.75l glass bottle in classic blue or modern pink.
LIGHT live Premium: Following the successful launch of LIGHT live Premium Sparklings, alcohol-free varietal wines are now also available
Schloss Wachenheim continues to build on last year's successful launch of the LIGHT live Premium Sparklings LIGHT live Chardonnay Dry and LIGHT live Merlot Rosé Dry. With LIGHT live Chardonnay Dry, LIGHT live Merlot Rosé Dry and LIGHT live Merlot Dry, the company will now bring three alcoholfree, premium-quality varietal wines to market. Schloss Wachenheim has used experience and passion to create the perfect products for an evergrowing, alcoholfree drinks market and the increasing demands of end customers. Thanks to the gentle process of dealcoholising the carefully selected base wines, the grape ariety typicity is preserved in the production process, so ensuring premium enjoyment in a class of its own. Oliver Gloden, Board Spokes-person at Schloss Wachenheim AG: “As the market leader*, we are offering a distinctive, characteristic and exceptional-quality taste experience with our LIGHT live Premium Wines. This is the perfect complement to our LIGHT live selection.”
The pale yellow, fullbodied, crisp and racy LIGHT live Chardonnay delights with nuanced Chardonnay aromas and a delicate yellow fruit bouquet of mirabelle plum, pear and apple. The smooth LIGHT live Merlot Rosé not only seduces with its elegant rosé hues but also beguiles with the delicately soft and fruity taste associated with Merlot and red berry notes of strawberry and cherry. The rich, velvety Merlot has a distinct dark fruit aroma of blackcurrant and blackberry and is characterised by its intense ruby red appearance. As well as their so-phisticated taste, all three varieties have an extra advantage: LIGHT live Premium Wines are significantly lower in calories than wines con-taining alcohol and therefore offer premium enjoyment without the regret factor!
* In the segment Alcohol-free sparkling wines and cocktails (Source: IRI 2019) as well as Alcohol-free wines (Source: Nielsen 2018)
LIGHT live Blackcurrant: Extension of the popular LIGHT live cocktail range with an on-trend flavour
The taste of summer in a glass: LIGHT live Blackcurrant This year consumers can look forward to another on-trend flavour as part of the popular LIGHT live cocktail selection: LIGHT live Blackcurrant. The tart, fruity flavour of this summer berry and its distinctive deep red colour is transformed into a sparkling cocktail delight – refreshingly delicious and naturally alcohol-free. The exquisite taste of this local fruit makes it the perfect addition to the distinctive LIGHT live cocktail vari-eties.
For generations "Schloss Wachenheim" (Wachenheim Castle) has stood for outstanding quality in the production of sparkling wine. Founded in 1888 as the "Deutsche Schaumweinfabrik in Wachenheim" (the German sparkling wine factory in Wachenheim) before merging with "Sektkellerei Faber" (Faber Sparkling Wine Cellar), Trier, in 1996, Schloss Wachenheim AG has become one of the most significant sparkling wine and semi-sparkling wine producers in Europe and the world in barely 20 years with operational sub-groups in Germany, France and central and eastern Europe.
In addition to sparkling and semi-sparkling wine, our key product ranges group-wide now include dealcoholised sparkling wines and wines, vermouth, cider, spirits, other wine-based drinks, alcohol-free children's drinks and, not least, top of the range quality German wine. This is how tradition and the latest trends are combined to form the basis for company success.
With production sites in Germany, France, Poland and Romania as well as brands in Germany such as Faber, Feist, Light Live, Schloss Wachenheim, Nymphenburg Sekt and Schweriner Burggarten, the brands Charles Volner, Muscador and Opéra in France and Cin&Cin and Dorato in central and eastern Europe, today the Schloss Wachenheim Group is one of the leading global producers of sparkling and semi-sparkling wines. The products are distributed in more than 80 countries across all continents.
Group sales of approximately 221 million bottles were achieved in the 2018/19 financial yea