From The Foot Of The Andes To The Origin Of Malbec
In 1992, whilst at a tasting at a winery on the outskirts of Mendoza, Hervé Joyaux Fabre, at that time a wine merchant in Bordeaux, noticed a wine made from Malbec. He was utterly seduced by the character and depth of this wonderful grape variety, which back then in Argentina had a very different reputation to the Malbec we know today. In the early 1990s Cabernets and Merlots were the grapes of fashion and Malbec was used purely in blends to contribute to the quality of the end wine.
As a true visionary, Hervé took the decision to purchase this wine estate with his childhood friend Pierre NOYER MONTMAYOU.
In 1992, their winery, named FABRE-MONTMAYOU, was the first to market a high-end Malbec destined for the American market. The result was an outstanding success.
In 1997 Diane JOYAUX joined them in this adventure. Franco-German, multilingual and passionate about wine, Hervés wife brought the necessary skills to develop sales all over the world.
Today, the vineyards of FABRE MONTMAYOU extend over 450 hectares, located in the regions of Mendoza and further south in Patagonia.