THE HISTORY OF RUBESCO
Rubesco: its history is the history of the Company. Innovative for its time – the early 1960s – it became immediately well known: a lovely wine with clear-cut personality. Its brilliant ruby colour and characteristics are like the Umbrians, reserved but generous. It originated from a new way to grow the vine and from selected traditional varietals, no longer vinified approximately but scientifically: a creation of Giorgios, of which he was proud. The wine deserved a name that could represent it and be easy to remember: not a trivial or ordinary name like the varietal or place of production, but a brand. And Maria Grazia created it. This was the birth of Rubesco, from the Latin verb rubescere, to blush. A rewarding intuition that re-launched Umbrian enology in the world with Rubesco Riserva Vigna Monticchio contributing to the new era of Italian wines.
The packaging has varied over the years according to the graphic tastes of the moment but has always represented the Harvest scene from one of the bas-reliefs of the Fontana Maggiore in Perugia by Nicola and Giovanni Pisano (13th century). Starting with the 2005 vintage, Rubesco Riserva Vigna Monticchios label has presented a contemporary rendition of a historical version, re-vamped with clean and contemporary graphics. A leit-motif that goes full-circle, because this wine has all the elegance and extraordinary personality which are acknowledged by its history.