As an ancient city with a history over two thousand years, Huizhou had different names in different periods of history, such as Nanhaijun, Liangshijun and Xunzhou; it was given the name of Zhenzhou in 917 AD and which was changed to Huizhou in the year 1021 AD in the Northern Song Dynasty (960 AD - 1127 AD).
The spirit of the millennia-long culture is persisted, and the enjoyment of elegant product originated in the classic flavor of long standing is brought to people of the world through the exquisite craft of modern times, creating brilliance for the millennia classic.
Guangdong Zhenzhou Group Co. Ltd. started operation in 1997; it is a leading provincial level agricultural enterprise undertaking the agriculture industrialization, a private technological enterprise of Guangdong Province, a paradigm enterprise in the processing industry for agricultural products in China and one of the top one hundred private enterprises in Huizhou City; the company has a registered capital of RMB 50 million and its enterprise assets is nearly RMB 200 million. Since the establishment of the company, it has carried out researches and market development on agricultural resources of Huizhou Meicai and one Guangdong lychee in collaboration with the South China Agricultural University, South China University of Technology, Guangdong Academy of Agriculture Science, Tianjin University of Science & Technology, Agricultural Research Centre of the University of Hong Kong and Department of Agriculture of Australia; safe, nutritious, healthy and modern food which is convenient for consumption is processed and delivered to markets in the Pan-Pearl River Delta and international markets in the Southeast Asia, Europe and America.
Huizhou Meicai Production & Market Co., Ltd. - a wholly-owned subsidiary of the Group, was established in December, 1997 with a registered capital of RMB 3 million; it is export-oriented private enterprise undertaking the processing with the main business scope covering the plantation, processing and sale of Meicai. The company is consisted of the Meicai processing plant, curing processing space, sales outlet, mobile selling vehicle and the pollution-free demonstration base of Huizhou Meicai plantation established by itself. Low-salt instant Meicai which has been developed by the company in coordination with the South China University of Technology in 2001 has been listed as the National Spark Program of Science and Technology; the accomplishment has passed the provincial level certification and the product has filled up the market gap; the product was awarded the honor of "Famous Products" when being exhibited on the China international Agricultural Fair in 2001. In strict accordance with the prevailing international HACCP practice and under the guidance of safety, nutrition, health and convenience for consumers, the company has turned the advantage of agricultural resources in Huizhou into the favorable economic conditions and has developed finely processed Meicai products such as the canned Meicai cirrhinus and steamed pork, as well as more than a dozen varieties of instant Meicai products, the annual process capacity is 3,000 tons; the products are mainly sold to domestic markets in Pan-Pearl River Delta, such as Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan and Nanhai, as well as international markets in the Southeast Asia, Europe and America. The company has constantly enhanced its resilience and competitiveness, and has gained satisfactory social benefit and economic benefit. "Zhenzhou" Meicai has been chosen as the Famous Product of Guangdong Province and has passed the certification of pollution-free agricultural products by the Ministry of Agriculture; the brand "Zhenzhou" has been identified as the Famous Brand of Guangdong Province.
In December 2000, Guangdong Zhenzhou Group Co. Ltd. registered a wholly-owned subsidiary - Guangdong Lychee Holdings Ltd. (Hong Kong), and tens of millions RMB yuan have been invested for the scientific research, technology, marketing and branding of the lychee industry to create a top international brand name of "DANLI" and bring to the world the Guangdong lychee with a cultural history of a millennium. Xianpoguo (Goddess Fruit) lychee borne by the variety of millennium mother tree is adopted for DANLI lychee wine; in co-operation with the Dubernet Wine Institute from France and by adopting different technologies, a series of lychee wines with different taste and style are brewed, such as the high-grade Lychee Ice Wine, Dry White, Strong Whisky and Brandy; they contain 17 types of amino acid and diversified minerals which are necessary for human body. They have elegant tastes, as well as the unique flavor of Guangdong lychee and thousands of years cultural connotations of lychee; the products have, therefore, filled up the market gap of the market both in China and abroad. Lyophilized Lychee King which was jointly developed with the South China Agricultural University was listed as the National Spark Program in 2002, and the scientific research achievement has passed the province level certification. Xianpoguo - a famous speciality product of Huidong is adopted as the material for the product which is manufactured with the state-of-the-art lyophilization technology (vacuum freeze drying); the nutritious ingredients of the fresh fruit are preserved in the product, making it a natural healthy food with the product quality and development technology reaching the advanced international level.