WINES OF BRASIL
Promoting the quality of Brazilian wines in the international market is the main mission of the Wines of
For this, it develops a work that begins in the wineries, guiding producers in the path to export, resulting
in promotion activities in different parts of the world, such as participation in fairs and direct contact
with agents of the trade and opinion leaders. The projects are open to all Brazilian wineries interested
in reaching the international market.
Created in 2002, it is maintained by a partnership between the Brazilian Wine Institute (Ibravin) and the
Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
It also counts with the support of institutions such as the Brazilian Tourism Institute (Embratur); the
Ministry of Agriculture, Livestock, and Supply (Mapa); the Ministry of Foreign Affairs (MRE), and the
Secretariat of Investment Development and Promotion of Rio Grande do Sul (SDPI).
Ibravin was created in January 1998 to represent the countrys producers of grapes, juices, wines, and
sparkling wines. It is a space for dialogue that conciliates the opinions of farmers, businesses in the area,
cooperatives, and government members in the search for developing the Brazilian viticulture chain.
In addition to stimulating and supervising the sectors production portion, it is Ibravins role to promote
grape derivatives in internal and external markets. It gathers the main entities of the segment in the
country in its administration council and is recognized by the International Organisation of Vine and
Wine (OIV) as responsible for conducting Brazilian wine industry demands in the international sphere.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products
and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. The
Agency supports more than 12,000 companies from 80 different industries, which in turn export to 200
Apex-Brasil also plays a key role in attracting foreign direct investment to Brazil, working to detect
business opportunities, promoting strategic events and providing support to foreign investors interested
in allocating resources in Brazil.