Bodegas Williams & Humbert, S.A.U.

Ctra. Madrid-Cádiz, PK. 641,75, 11408 Jerez de la Frontera (Cádiz)
Telephone +34 956 353400
Fax +34 956 353408

Hall map

ProWein 2018 hall map (Hall 10): stand A121

Fairground map

ProWein 2018 fairground map: Hall 10


Exhibitor Categories

  • 02  Exporter
  • 02.01  Europe


  • 02  Exporter
  • 02.02  Asia


  • 02  Exporter
  • 02.03  USA


  • 02  Exporter
  • 02.04  Northern and Central America

Northern and Central America

  • 02  Exporter
  • 02.05  South America

South America

  • 02  Exporter
  • 02.06  Australia and Oceania

Australia and Oceania

  • 02  Exporter
  • 02.07  Africa


Our range of products

Product categories

  • 01  Wines (according to cultivable areas)
  • 01.01  Europe
  • 01.01.24  Spain
  •  Jerez


  • 01  Wines (according to cultivable areas)
  • 01.01  Europe
  • 01.01.24  Spain
  •  Manzanilla San Lúcar de Barrameda

Manzanilla San Lúcar de Barrameda

  • 01  Wines (according to cultivable areas)
  • 01.01  Europe
  • 01.01.24  Spain
  •  Ribera del Duero

Ribera del Duero

  • 03  SPIRITS
  • 03.04  Gin


  • 03  SPIRITS
  • 03.08  Licores
  • 03.08.04  Other Liqueurs

Other Liqueurs

  • 03  SPIRITS
  • 03.10  Rum


  • 03  SPIRITS
  • 03.13  Brandy


  • 03  SPIRITS
  • 03.15  Vodka


Our products

Product category: Vodka


Definition: TO CREATE A VODKA LIKE ABYSSAL, OF SUPERIOR QUALITY AND EXCEPTIONAL FLAVOUR the most advanced distillation techniques have been combined with the use of time-honoured traditional processes.

Alcohol content: 40%Vol.

Production: The raw material from which ABYSSAL is produced is an oloroso sherry which has undergone a triple distillation to 74º in order to obtain the greatest possible purity. The same stills are used as for the production of the well-known and internationally award-winning ‘Gran Duque de Alba’ solera “gran reserva” brandy. The number of distillations and the method chosen achieve the perfect balance between its origin, an oloroso sherry which is recognisable thanks to light but present notes, and the neutrality required of a vodka of its extraordinary quality. ABYSSAL is pure, as required by the nature of what it is: a vodka. But despite that purity it has a distinctive flavour: rich, full-bodied and complex, but smooth and fine with certain spicy notes. With an exceptionally fresh and vibrant taste.

Tasting notes: ABYSSAL is a crystalline, clean, smooth vodka, very elegant on the nose, with the right complexity and balance to give a slight reminder of its raw material, an oloroso sherry, and in which the alcohol is very well integrated. It is smooth, full bodied and very balanced on the palate with certain special notes of pepper and a persistence and finesse reminiscent of limestone and minerality.

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About us

Company details

The history of Bodegas Williams & Humbert goes back nearly 130 years. They participated in the creation of the Jerez-Xérès-Brandy Quality Demarcation and are now considered to be one of the world’s most prestigious wine producers.

The winery was founded in 1877 by Sir Alexander Williams, a great admirer and connoisseur of sherry products, and Arthur Humbert, a specialist in international relations.

Since then they have preserved part of the original wines and brandies (soleras) in high quality oak casks. These soleras are the base of the development and ageing of every sherry and brandy produced at Bodegas Williams & Humbert.

In the 1960s José, Nicolás, Jesús and Ángel, members of the Medina family who were working at different Jerez wineries, decided to steer their careers towards creating their own winery: José Medina y Compañía. Founded by José Medina, at first the firm enjoyed the external support of his brothers, who became full-time partners two years later.

Nicolás, Jesús, José and Ángel Medina Cachero

Initially the firm focused their energies on international markets and gradually expanded through collaboration agreements with different purchasing companies. In 1979 they established a partnership with the Dutch multinational Royal Ahold through the Associate Company Luis Páez. These association and subsequent collaboration agreements enabled the family to increase their presence in Jerez; a few years later they were amongst the leading companies in sherry sales at international level. From the firm’s foundation, characterized by canny, aggressive business strategies, they started to acquire different brands that strengthened and diversified their capacities. Their latest acquisition was the international group Williams & Humbert, which now lends its name to all the family’s business activities.

The relationship between the Medina family and the Dutch multinational Ahold dates back to 1979, when Ahold acquired a 50% share in Luis Páez S.A. (now Bodegas Williams & Humbert S.A.), a winery owned by the Medina brothers.

In 2005 the Medina family reached an agreement with Royal Ahold to acquire the 50% share that the Dutch firm held in the corporation. Having regained full ownership of the company and its subsidiaries, this acquisition permitted the Medina family to consolidate the management of the business they were already responsible for.

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