RUBIN AD was founded in 1955 as a company for production and trade with grapes, wine, and alcoholic and non-alcoholic drinks. The main goal was to develop wine growing and production of wine and alcoholic drinks, based on grape and wines in Serbia. Rubin a.d. is the largest producer of wine and alcoholic beverages in our country. We sell over 14 million litres of alcoholic beverages per year. Rubin owns the largest number of wines in Serbia with the designation of protected geographical origin. Today we have a total of 1,200 ha of vineyards. We are exceptionally committed to the quality and growth of the wine business, which is why our main preoccupation over the last decade has been investment in the development of viticulture and the spreading of the wine culture in Serbia. With continuous growth, Rubin turned towards the selection of varieties and the intensive planting of Prokupac and the production of wine from Prokupac, Serbia autochtonous variety .