THE COTES DE BORDEAUX, HEART & SOUL
With nearly 111 200 hectares, Bordeaux is the largest AOC vineyard in France, with production of around 5.3 million hectolitres of wine, 6500 winegrowers and 65 appellations.
At the heart of this is a flagship appellation: the Côtes de Bordeaux
- 950 producers
- an area of more than 12 000 hectares
- around 500 000 hectolitres produced each year on average (of which 97% is red).
- 1 bottle out of 10 produced in Bordeaux
. . . so 10 % of Bordeaux wines, and the 4thred wine AOC in France !6 appellations:
- Côtes de Bordeaux : Possibility of making blends
- Blaye Côtes de Bordeaux, Cadillac Côtes de Bordeaux, Castillon Côtes de Bordeaux, Francs Côtes de Bordeaux and Sainte-Foy Côtes de Bordeaux.
Created in 2007, the Union des Côtes de Bordeaux has united the terroirs of Blaye, Cadillac, Castillon, Francs and Sainte-Foy under a single banner, and developed a collective, recognisable "brand": the AOC Côtes de Bordeaux.
With common technical specifications, visual identity and a family name, obligatory as from the 2009 vintage, this new appellation has, since its launch, sought to improve product recognition by putting the name of the terroir "Blaye, Cadillac, Castillon, Francs or Sainte-Foy" before the common family name "Côtes de Bordeaux", thereby promoting the personality and typical character of each of the wines.
The transverse "Côtes de Bordeaux" appellation was initially created for merchants, to allow them to create branded wines thanks to blending wines from different terroirs. Overseas, this change has allowed easier identification of the geographical production zone "Bordeaux" and to take advantage of its fame, while at the same time promoting the characteristic terroir of the "coteaux", or hillsides.
Faced with increasing competition, the Côtes de Bordeaux express their strength and their difference around aclear and consistent message: Bordeaux, Heart & Soul.
A slogan and a visual to express to everyone what it means to chose a Côtes de Bordeaux, through which some fundamental elements of the DNA of the Côtes emerge:
- An origin, with the use of the Bordeaux bottle
- An advantage: the hillsides, which are a reminder of the logo and dynamism of the Côtes
- Modernity, thanks to the clean-cut graphics
- Sharing: with the ampersand, which is the link between the 4 regions of the Côtes de Bordeaux
- Values: a slogan with multiple meanings
Because beyond a simple visual identity, the Côtes de Bordeaux is above all a union with strong historical roots, values, common characteristics and ambitions for the future. A Côtes de Bordeaux is:
- a wine with a history, but also with a stamp of modernity
- a wine that leads the imagination to the heart of the hillsides, around a history, a family
- a wine with a human face, personified by its ambassador the winegrower
- a wine made with passion, symbolising the art and know-how of the growers
- a real discovery, a "gem" to accompany wonderful moments of sharing and friendliness
- a wine to let you indulge yourself
- a safe bet
- an elegant, round and structured wine, with good ageing potential but which can be enjoyed without waiting or cellaring
- a wine that can be opened on any occasion,
- a wine that you can enjoy yourself or offer to friends without going wrong
- an invitation into the heart of a family that cares about its know-how . . .
. . . This is Bordeaux, Heart & Soul