Winero Crama SRL

Calea Grivitei no. 194, 010753 Bukarest
Telephone +40 21 6372273
Fax +40 21 6372271

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ProWein 2018 hall map (Hall 15): stand G37

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ProWein 2018 fairground map: Hall 15


Ivanescu Marian-Valentin

+40 (748) 298 771



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Company news




Mar 2, 2018

About us

Company details

They say it takes more than a hammer and nails to make a house. Just like it takes more than grapes and barrels to make a good wine. One needs passion, love, skills, knowledge and a land that combines sun, water and soil in a perfect harmony.

Such a place is where ALIRA wines capture their essence from. A countryside in Romania where the heat from Dobrogea meets the valley of the Old Danube, forming the perfect alliance necessary for great viticulture. Wine-making has been an old tradition in this area.

A revival took place a decade ago, when the famous French wine expert Marc Dworkin foresaw the strength and the complexity of wine produced from these local vines. Together with wine enthusiast and businessman, Dr. Karl Heinz Hauptmann, Dworkin decided to change the face of the Romanian wine and the arid lands at Aliman, by developing a viticulture-viniculture project here, as part of an international programme also involving Bessa Valley, Bulgaria and Chateau 9 Peaks, China. The purpose is to produce wine based on the bordelaise philosophy, while respecting the Romanian local specifics.

The wine was named “ALIRA”, as a tribute given to the communities of Aliman and Rasova, near which the new vineyard was planted.

This bond between the Romanian terroir and the inspiration of a great wine expert has revealed its potential from the very moment when the first wine was launched on the market – “ALIRA” Merlot 2009. A genuine “iron fist in a velvet glove”, regarding the transparent way in which it displays fullness and density difficult to be found in any other Romanian Merlots. The wines that have followed, either blends or varietals, met the expectations. Be it a Cabernet Sauvignon or Fetească Neagră, Rose, Tribun or the Cuvée, be it the high-end range named ALIRA Grand Vin, wine tasters have experienced the passion, dedication, competence in the glass and, above all, a great wine.

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Sales volume

1-9 Mio US $

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max. 10%

Number of employees