TWO FRIENDS HIDE BEHIND SASSY
Friends for more than 20 years, Pierre-Emmanuel and Xavier grew up together in Normandy. They had the ambition to modernize the first alcoholic beverage consumed by any young self-respected Normand : the cidre.
Determined by the desire to create a quality, hand-crafted, French product and by the aspiration to come back to the source / back to basics, they aimed at increasing the value of a decisively modern product, forgotten despite its numerous energetic and gustatory qualities.
(“Gluten-free, 100 % natural, the least calorific alcoholic drink”- it has less than 50 calories for a glass of 15cl).
Helped by a cellar master with a well-known expertise, Pierre-emmanuel and Xavier have been developing their project for more than one year. Their work resulted in the launch of Sassy, the first contemporary cider brand “Made in Normandy”.