Dee-Wine / Digital. Wine. Business. / Zsolt Keszler

Eichholzstr. 12 B, 86899 Landsberg-Erpfting
Germany
Telephone +49 8191 4016914
Fax +49 8191 4017551
contact@dee-wine.com

Hall map

ProWein 2018 hall map (Hall 13): stand F39

Fairground map

ProWein 2018 fairground map: Hall 13

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Hall 13 / F39

18.03.2018

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14:15

Dee-Wine / Digital. Wine. Business. / Zsolt Keszler

MasterClass | Sell Your Wines Online - How to get the Basics right
Direct-to-Consumer online sales offers excellent profitability for wineries. Zsolt Keszler, MBA explains how your wine sales & marketing team can build its own well-working revenue generation machine.

Pre-registration is required .
Limited number of participants . Participants: 30
Pre-registration at: http://prowein2018.dee-wine.com, +49 8191 401 6914 (Registrierung online)

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Import-/Exportguide

Exhibitor Categories

  • 02  Exporter
  • 02.01  Europe

Europe

  • 02  Exporter
  • 02.02  Asia

Asia

  • 02  Exporter
  • 02.04  Northern and Central America

Northern and Central America

  • 02  Exporter
  • 02.06  Australia and Oceania

Australia and Oceania

Our range of products

Product categories

  • 06  IT FOR RETAIL AND GASTRONOMY
  • 06.03  Internet/e-commerce

Our products

Product category: Internet/e-commerce

ASSESSMENT

The world wine market is moving fast and has become competitive to an extreme. Running a winery in today’s business environment has become a complex job: creating great wines is only your starting point. As wine is a social product, to stand out of the crowd your winery has to engage with customers. Millennials make buying decisions based on recommendations and for them impressions matter most. It is imperative that your sales and marketing activities are adjusted to the new digital era. To create your winery’s custom digital wine marketing and sales strategy we help you understand your current state and improvement potentials.

https://www.dee-wine.com/digital-wine-marketing-strategy/#assessment

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Product category: Internet/e-commerce

DESIGN

Using the as-is report the next step is to create an improvement plan. Each winery is different. Your digital marketing maturity is one key aspect that influences the agenda. Where to start changes depends, however, on other vital factors. There is no one single recipe. Your sales strategy, your team’s social media skills and their ability to change all play a role in defining the right sequence of changes. Whether to turn your event promotion practices around, build a content management framework or adjust your social footprint first depends on your winery’s specific circumstances. That is why the proper definition of the improvement steps and targeted process model are key.

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Product category: Internet/e-commerce

IMPLEMENTATION

Wineries have limited time to spend on digital marketing planning and roll-out. Yet, no plan has any worth without putting that into action. This is a challenge many contemporary winemakers face. We understand sales and marketing processes, social media and customer lifecycle specific to the wine business. Our delivery model links in contributors who are experts in their respective domains. We deliver turnkey projects or just selected components – the decision is yours. You do not have to start big: take the first, small step as your bandwidth allows. But take it!

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About us

Company details

Based in Germany, we provide a full suite of digital marketing services to grow your wine sales. Whether it is about standard, one-off or ongoing service packages or transformation consultancy customized exactly to your needs, we have solutions for wineries in all stages of maturity.

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