MasterClass | Sell Your Wines Online - How to get the Basics right Direct-to-Consumer online sales offers excellent profitability for wineries. Zsolt Keszler, MBA explains how your wine sales & marketing team can build its own well-working revenue generation machine.
Pre-registration is required . Limited number of participants . Participants: 30 Pre-registration at: http://prowein2018.dee-wine.com, +49 8191 401 6914 (Registrierung online)
The world wine market is moving fast and has become competitive to an extreme. Running a winery in todays business environment has become a complex job: creating great wines is only your starting point. As wine is a social product, to stand out of the crowd your winery has to engage with customers. Millennials make buying decisions based on recommendations and for them impressions matter most. It is imperative that your sales and marketing activities are adjusted to the new digital era. To create your winerys custom digital wine marketing and sales strategy we help you understand your current state and improvement potentials.
Using the as-is report the next step is to create an improvement plan. Each winery is different. Your digital marketing maturity is one key aspect that influences the agenda. Where to start changes depends, however, on other vital factors. There is no one single recipe. Your sales strategy, your teams social media skills and their ability to change all play a role in defining the right sequence of changes. Whether to turn your event promotion practices around, build a content management framework or adjust your social footprint first depends on your winerys specific circumstances. That is why the proper definition of the improvement steps and targeted process model are key.
Wineries have limited time to spend on digital marketing planning and roll-out. Yet, no plan has any worth without putting that into action. This is a challenge many contemporary winemakers face. We understand sales and marketing processes, social media and customer lifecycle specific to the wine business. Our delivery model links in contributors who are experts in their respective domains. We deliver turnkey projects or just selected components – the decision is yours. You do not have to start big: take the first, small step as your bandwidth allows. But take it!
Based in Germany, we provide a full suite of digital marketing services to grow your wine sales. Whether it is about standard, one-off or ongoing service packages or transformation consultancy customized exactly to your needs, we have solutions for wineries in all stages of maturity.