Premiere ProWein 2018


La Winery, Rond Point des Vendangeurs, Departementale 1, 33460 Arsac

Hall map

ProWein 2018 hall map (Hall 12): stand C14

Fairground map

ProWein 2018 fairground map: Hall 12


Jenifer Metz

+33 7 86 86 15 87


Molis Rémi

+33 6 80 35 13 66



Exhibitor Categories

  • 02  Exporter


  • 02  Exporter
  • 02.01  Europe


  • 02  Exporter
  • 02.02  Asia


  • 02  Exporter
  • 02.03  USA


  • 02  Exporter
  • 02.04  Northern and Central America

Northern and Central America

  • 02  Exporter
  • 02.05  South America

South America

  • 02  Exporter
  • 02.06  Australia and Oceania

Australia and Oceania

  • 02  Exporter
  • 02.07  Africa


Our range of products

Product categories

  • 01  Wines (according to cultivable areas)
  • 01.01  Europe
  • 01.01.05  France
  •  Bordeaux

Our products

Premiere ProWein 2018
Premiere ProWein 2018:
Premiere ProWein 2018

Product category: Bordeaux

The Lurton family, one of the main Châteaux owners of the region, is a leading actor of the Bordeaux wine world since 3 generations.

Family Estates
The Lucien Lurton family, one of the main Châteaux owners in the region, has been a leading operation in the Bordeaux wine world for the three generations. Château de Camarsac, Château Livran, Château de Villegeorge, Château la Tour de Bessan, Château Climens, Château Bouscaut, Château Desmirail and Château Durfort-Vivens are included in the portfolio. In addition to these esates, La Passion des Terroirs distributes wines of spevial "partner estates" linked to the family : Château Ferrière, Château La Gurgue, Château Haut-Bages Libéral, Château Domeyne, Château Chasse-Spleen, Château Camensac, Château Gruaud Larose...

Classified Growths
Château Margaux, Château Mouton Rothschild, Château Haut Brion, Château Yquem, Château Cheval Blanc, Château Ausone… all the famous labels are available from La Passion des Terroirs!
With substantial allocations of Classified Growth wines purchased during each Bordeaux futures campaign, La Passion des Terroirs has made the distribution of these great wines a central part of its business.
Initially specialising in the Médoc and Graves regions, La Passion des Terroirs has today become a privileged means of access to the great Bordeaux wines in appellations on both the left bank and the right bank. It is now one of the leading specialist Classified Growths merchants in the Bordeaux market

Award-Winning Chateau and Bourgeois Growths
La Passion des Terroirs has built up a range of high quality wines from appellations covering the whole of the Bordeaux region.
By setting up strong long-term partnerships with committed and enthusiastic estate owners, La Passion des Terroirs has been able to offer a very complete and extremely varied range of wines to traditional distribution channels and wholesalers, as well as to international markets.
Behind each bottle of wine sold by La Passion des Terroirs there is an individual vine grower, a family, a special history... This range of Châteauwines enables us to meet the market demand for accessible prices, while maintaining high standards of quality that are backed up by medal awards or the “Cru Bourgeois” label.

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About us

Company details

One of today's leading companies in the Bordeaux wine sector, "Lucien Lurton & Fils" was set up by Lucien Lurton and his children in 1993. The business took the name "La Passion des Terroirs" in 1999. The company is now among the top 15 negociant houses on the Bordeaux market, distributing wines from all the appellations of the Bordeaux region. The headquarters are located on the site of "La Winery" in the Medoc.

One of Bordeaux’s leading wine merchants

• 45 million euros turnover (50% France, 50% export).

• Over 6 million bottles shipped per year.

• A third of the business done through sales of the Lucien Lurton family’s wines.

• A third of the business done through sales of middle-range wines
(Crus Bourgeois and award-winning château wines).

• A third of the business done through sales of Classified Growths.

• A permanent range of over 400 referenced wines.

• Over 3 million bottles stored in an air-conditioned warehouse in optimal conditions.

• Financial independence and stable family shareholdings (a capital of 6,298,500 euros guaranteeing independence and a financial capacity underpinned by its terroirs).

Winery Logistics
Located at Arsac, at the gateways of the Margaux appellation, La Passion des Terroirs' logistics facility offers the great flexibility and reactivity necessary to meet our clients' needs. Purpose-built for the storage and packaging of our wines and the preparation of shipments, this 10,000 m² facility enables the storage of around 6 million bottles in optimal conditions.

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Company information as a PDF file