Lux Row Distillers Luxco, Inc.

1000 Clark Ave, 2nd Floor, 63102 St. Louis, MO
Telephone +1 314 7722626-321
Fax +1 314 77260-15

Hall map

ProWein 2018 hall map (Hall 9): stand D60

Fairground map

ProWein 2018 fairground map: Hall 9


Greg Mefford

International Sales Director

Thierry Tronquit

European Sales Director


Exhibitor Categories

  • 02  Exporter
  • 02.01  Europe


  • 02  Exporter
  • 02.02  Asia


  • 02  Exporter
  • 02.04  Northern and Central America

Northern and Central America

  • 02  Exporter
  • 02.05  South America

South America

  • 02  Exporter
  • 02.06  Australia and Oceania

Australia and Oceania

  • 02  Exporter
  • 02.07  Africa


Our range of products

Product categories

  • 03  SPIRITS
  • 03.11  Tequila


Our products

Product category: Whiskey

Rebel Yell Kentucky Straight Bourbon Whiskey

Though its name might imply otherwise, Rebel Yell has quite a pedigree.  Its roots go back to the 19th century when William Larue Weller created a range of bourbons using wheat instead of rye as their small grain.  Weller’s Wholesale business was later bought by Julian P. “Pappy Van Winkle and merged with the A. Ph. Stitzel – Weller distillery, which made Weller’s whiskeys, to create the Stitzel-Weller distillery.

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Product category: Whiskey

Ezra Brooks Bourbon

Still bottled and aged the old fashioned way – in new charred American white oak barrels, Ezra Brooks is then charcoal filtered for an unmistakable, unforgettable mellow flavor.

Ezra Brooks is distilled using high quality corns and ingredients, employing very specific temperature control settings. Aged in charred white oak barrels, this genuine sour mash bourbon delivers a beautifully smooth flavor and finish.

This careful process ensures an exceptionally smooth and subtle taste that is pleasingly soft and balanced, and preferred by bourbon connoisseurs everywhere.

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Product category: Whiskey

Yellowstone Bourbon

Yellowstone National Park was established in 1876, and just a few short years later, the Yellowstone Kentucky Straight Bourbon Whiskey brand would emerge with an equally-rich story. J.B. Dant, legendary distiller and son of J.W. Dant, first began distilling in the late 1800s, using a “log still” instead of the more popular — yet more expensive — copper pot stills (a log still is made by hollowing out a tree trunk and lining the interior with copper pipes, a cheaper yet still effective way of distilling).

As Dant’s Yellowstone brand gained popularity in Kentucky, he was able to purchase other nearby distilleries and formalize his process. In the early 1900s, it was through this expansion that Dant began working more closely with M.C. Beam of the illustrious Beam family. Together, Dant and Beam operated their network of facilities as the Yellowstone Distillery, and continued to produce Yellowstone Kentucky Straight Bourbon Whiskey for “medicinal purposes” throughout Prohibition.

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About us

Company details

Luxco was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation (DSC) as a private label bottler to serve the needs of distributors, wholesalers and retailers. Since that time, the company has quietly and patiently grown into a leading producer, bottler, importer and marketer with an impressive portfolio of beverage brands. In 2006, DSC re-branded itself to Luxco as a tribute to our founder, Paul Lux, and as a reflection of the current ownership of the company.

The growth of our brands has mirrored that of our company’s. Through innovation and acquisition, we have steadily built our brand portfolio from one brand in 1960, Juarez Tequila, to the diverse family of brands we enjoy today.

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