Though its name might imply otherwise, Rebel Yell has quite a pedigree. Its roots go back to the 19th century when William Larue Weller created a range of bourbons using wheat instead of rye as their small grain. Wellers Wholesale business was later bought by Julian P. “Pappy Van Winkle and merged with the A. Ph. Stitzel – Weller distillery, which made Wellers whiskeys, to create the Stitzel-Weller distillery.
Still bottled and aged the old fashioned way – in new charred American white oak barrels, Ezra Brooks is then charcoal filtered for an unmistakable, unforgettable mellow flavor.
Ezra Brooks is distilled using high quality corns and ingredients, employing very specific temperature control settings. Aged in charred white oak barrels, this genuine sour mash bourbon delivers a beautifully smooth flavor and finish.
This careful process ensures an exceptionally smooth and subtle taste that is pleasingly soft and balanced, and preferred by bourbon connoisseurs everywhere.
Yellowstone National Park was established in 1876, and just a few short years later, the Yellowstone Kentucky Straight Bourbon Whiskey brand would emerge with an equally-rich story. J.B. Dant, legendary distiller and son of J.W. Dant, first began distilling in the late 1800s, using a “log still” instead of the more popular — yet more expensive — copper pot stills (a log still is made by hollowing out a tree trunk and lining the interior with copper pipes, a cheaper yet still effective way of distilling).
As Dants Yellowstone brand gained popularity in Kentucky, he was able to purchase other nearby distilleries and formalize his process. In the early 1900s, it was through this expansion that Dant began working more closely with M.C. Beam of the illustrious Beam family. Together, Dant and Beam operated their network of facilities as the Yellowstone Distillery, and continued to produce Yellowstone Kentucky Straight Bourbon Whiskey for “medicinal purposes” throughout Prohibition.
Luxco was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation (DSC) as a private label bottler to serve the needs of distributors, wholesalers and retailers. Since that time, the company has quietly and patiently grown into a leading producer, bottler, importer and marketer with an impressive portfolio of beverage brands. In 2006, DSC re-branded itself to Luxco as a tribute to our founder, Paul Lux, and as a reflection of the current ownership of the company.
The growth of our brands has mirrored that of our companys. Through innovation and acquisition, we have steadily built our brand portfolio from one brand in 1960, Juarez Tequila, to the diverse family of brands we enjoy today.