La Marca came into being in 1968 from the intuition of a noteworthy group of winegrowers who felt the need to introduce the quality of their local wines to the world.
The company is named for its place of origin, La Marca Trevigiana, located in the heart of the Province of Treviso, between the plains and hills of the Conegliano-Valdobbiadene Doc and Docg areas (Controlled Designation of Origin and Controlled and Guaranteed Designation of Origin), where its grapes are grown.
La Marca is today a wine producing company representing the products of 9 cooperative wineries in the Province of Treviso with over 5000 winegrowers on vineyards extending over approximately 10.000 hectares. The majority of these lands is cultivated with Glera, named after the historic variety from which Prosecco is obtained.
Know-how handed down through the years, experience and winegrowing professionalism, sectorial expertise and dynamic commercial strategies are the keystones that make it one of the most representative and visible companies in the Prosecco world.