Cramele Recas, Romanias largest winery, is launching new products at their stand – J63, Hall 15 - ProWein International Trade Fair, 18-20 March, Düsseldorf, Germany.
Founded by Philip and Elvira Cox in 1998, the producer has grown significantly and sustainably, harnessing high quality, modern equipment to tend, raise and estate bottle both indigenous and international grape varieties. YoY sales for 2017 look set to beat all records with growth of over 25 % in 2017 to total sales of over 17,000,000 75 cl bottles, states Philip Cox.
For the UK market, Philip Cox, commercial director Cramele Recas, is working with Aldi to deliver a new range of 37.5cl wine bottles. We have noticed a growing trend with customers buying into the 37.5cl size. This size offers an extra level of choice for consumers, particularly at mid-week when they may not choose to buy a full size 75cl bottle, states Cox.
For Aldi, Cramele Recas is launching Pinot Noir, Malbec and Pinot Grigio wines inthe37.5clformat. Noctillio,apremiumChardonnayfromTransylvaniaisalso launching in Aldi in the early part of 2018.
Wildflower, is a new range being launched for Spar UK beginning with a Pinot Noir and a Pinot Grigio with plans to extend into other varietals including a super-premium Cuvee Blanc Reserva 2017 for European markets.
Cramele Recas is proud to be showing Limited edition single vineyard Chardonnay from a micro parcel La Sterarii which will be available to taste.
Building on our highly successful Food Pairing range, this range is being launched in the UK on trade via LWC.
2017 Pinot Grigio is being launched to extend the Daciana range, joining the existing Pinot Noir and Sauvignon Blanc distributed in the UK on trade by Conviviality/Matthew Clarke.
New for Corney & Barrow on trade, Cramele Recas is launching a new premium brand Sanziana with a 2017 Pinot Noir and Pinot Grigio.
New for Netto in Germany, Cramele Recas, is launching Keep Calm
and Enjoy Life with the first wines to be released Merlot 2016 and Pinot Grigio 2016.
Amongst many new products being launched in Germany, is a new brand - DR exclusive to the Readers Digest mail order, which includes a 2017 Feteasca Regala and 2016 Cabernet Sauvignon, launching in early 2018.
The highly successful Richtig Lecker Pinot Grigio wine, is the latest in the highly acclaimed range, and is just starting to be sold in Rewe supermarkets following its great reception in Penny Market in Germany.
Launching early in 2018 on the east coast of the USA is an extension to the highly successful I Am range which includes a new Chardonnay and full range of bag-in-boxproducts.
2017 has been an exceptionally busy year building on our current ranges and developing new wines. We are excited about the 2017 vintage which will include a new Selene Merlot 2017 and 2017 Sole Orange natural wine. Our wines are gaining recognition worldwide which is particularly rewarding, states Cox, and we expect 2018 to be even better than 2017!
Notes to editors:
Philip Cox, Commercial Director and Shareholder, along with wife, Elvira Cox, Export Director and Shareholder, launched Cramele Recas in 1998. They now produce the highest-selling Pinot Grigio in the UK. Cramele Recas is Romanias biggest exporter of bottled wine; selling over three million bottles a year in the UK, it is a major player in the domestic market with an annual production of 20m bottles in 2017. Cramele Recas produces wine from a range of grape varieties – from popular international to indigenous Romanian.