Exporter to Europe Exporter to Africa Exporter to Asia Exporter to Australia and Oceania Exporter to North and Central America Exporter to South America

Bodegas Carlos Serres S.L.

Avenida Santo Domingo 40, 26200 Haro

Telephone +34 941 310279
Fax +34 941 310418

This company is co-exhibitor of
ICEX Espana Exportacion e Inversiones

Hall map

ProWein 2017 hall map (Hall 10): stand C76

Fairground map

ProWein 2017 fairground map: Hall 10

Our range of products

Product categories

  • 01  Wines (according to cultivable areas)
  • 01.01  Europe
  • 01.01.24  Spain
  •  Rioja

Our products

Product category: Rioja

Carlos Serres Blanco

85% Viura, 15% Tempranillo Blanco. Tempranillo Blanco is a minority indigenous white grape variety which is exclusive to the DOCa Rioja. It is the result of a natural mutation of Red Tempranillo found in a vineyard in Murillo de Rio Leza in 1988. With smaller clusters and berries than the red variety, it offers wines of intense fruity, floral aromas, with a great personality.

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Product category: Rioja

Carlos Serres Rosado

80% Tempranillo and 20% Garnacha.

The Tempranillo and Garnacha grapes for this wine were sourced from a select group of growers around Haro who have long-term exclusive contracts with the winery. The vineyards are on average 10-20 years old. The winery jointly manages the viticulture in these vineyards throughout the year to ensure maximum quality of fruit for these wines.

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Product category: Rioja

Carlos Serres Old Vines

100% Tempranillo.
The Tempranillo grapes for this wine were selected by the winemaker from their growers’ best sources of old vines, ones that are 50+ years old and in some of the best terroirs around Haro.

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About us

Company details

The person
Wine has a history. And history is full of wine. That of Carlos Serres (Charles, in French) is one of them. One of those which happen once in a lifetime and perdure.

Not only because he saw in Haro a perfect place to make wine of great quality but, above all, because he envisaged a new horizon for Rioja wine not considered until then: international exports.
He came from Bordeaux, where the phylloxera pest had compromised winemaking. This famous French wine consultant found in Haro the perfect terroir to make Bordeaux style wines, with a climate and terrain which reminded him of the best terroirs in Bordeaux.

A perfect place to make wines that met the quality, flavour and personality expectations of the most discerning international palates. Elegant wines with a Rioja flavour, ready to conquer; even overseas.

Pioneer in Rioja exports
The international focus of Carlos Serres was the starting point of our century-old winery which started its business activities in 1896 as an export merchant.

This unique, export-focused registration was a true novelty in a region where there had been no winery registered in those terms to date.
Originally located in the Haro Station District, the Carlos Serres winery merged winemaking techniques imported from France and the taste of a terroir with character.

Two unique features supported the international expansion of its wines which, in just a few years, were already present on the other side of the Atlantic.

“I founded my winery in Haro so the world would discover
the virtues of this land and its elegant wines”
runs a famous quote from Carlos Serres –

irmly convinced about the opportunities of Haro as Rioja Alta wine capital, Carlos Serres engaged in a profound change in the way wine was understood.

This change brought about the creation of the Rioja Wine Exporters Syndicate in 1907, precursor of today’s Rioja Designation of Origin Control Board.

The role of Carlos Serres as wine ageing and exporting promoter makes him one of the key personalities in Rioja’s winemaking history.

International focus
Thanks to his visionary approach, by the early 20th century our wines were found in France, England, Cuba and the United States.

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