Some people refer to wines from the old world. Others discuss wines in terms of the new world. Not us. We’re talking about Real World Wines. These are wines that are neither from the past nor the future. They’re right here. Right now. Brands, products and concepts created to fit into our world as it really is today.
These products do not require a single drop of in-depth knowledge about drinks, terroirs, fermentation processes or ”chateaus”. They are ready to be drunk and enjoyed just as they are. Or, more accurately, just as YOU are. Or, as YOU see fit. They are what they are. Nothing more. Nothing less.
Real World Wine believes that too many wines produced today are made by wine people, for other wine people. Not that there’s anything wrong with wine people. We are also wine people. The Real World Wines brands and products want to communicate in a much more direct, simple way that anyone can understand - whether you have in-depth knowledge, or are just a beginner. After all, we are all beginners at some point.
We urge everyone to enjoy wine, responsibly, but without a hint of formality. Whether it’s a casual gathering of family and friends, a picnic for two on a blanket in the park, a glass alone in front of the TV on a rainy Tuesday night, or at a karaoke bar somewhere in the farthest reaches of Asia.
And what you do, within the boundaries of common sense and rule of law, is okay with Real World Wines. If you choose, clothing is even optional. Follow your heart. Listen to your taste buds. Have a good time. If it’s fun, it’s good!
We’ve poured a great deal of knowledge, science, experience, energy, and especially love into our brands and products. Everyone who has specific expertise in wine, winemaking, sourcing, logistics, consumer insights, and sales and distribution are involved in the development. Our measuring stick for success is the Swedish retail monopoly ”Systembolaget” and Swedish consumers. They are extremely picky and know what they want. We’re grateful to have the opportunity to work with such a demanding crowd. It means that we must constantly strive to do our utmost and actively work to develop better and better brands and products. It is with great pride that we present our Real World Wines. Enjoy!