Amaro Santoni is a “dolce-amaro aperitivo” of the highest quality, based on rhubarb and iris flowers, with 34 herbs, and inspired by one of Gabriello Santoni’s most heartfelt and personal recipes created in 1961. It is a product made exclusively with the infusion of natural ingredients. With a new way of drinking, it goes beyond the classic concept of amaro and it is designed for those who love life and all its pleasures.
Why did you choose "same but different" and not the hall with classic spirits?
It’s the thought of thinking different that get us here, It’s a great opportunity for Amaro Santoni to stand out from the mass showcasing the real culture of the Italian Aperitivo.
Why should the visitor visit you on the same but different?
Because Amaro Santoni is a unique aperitif experience, from the moment you taste, It’s truly represent the dolce-amaro Italian aperitif.
In which product do you see a future trend?
We see the trend growing towards the low ABV% drinks. It's a fast-growing category that evaluates traditional flavours, in most cases in an innovative way. The segment is likely to become even more of a focus for smaller craft producers.