THE EVOLUTION OF THE MOST POPULAR NON-ALCOHOLIC DISTILLATE
In 2018, with Siegfried Wonderleaf, we were the first manufacturer in the world to launch an alcohol-free alternative under an established spirits brand. Three years later, almost all major brands have followed us. With our new product, we are not only breaking new ground in terms of taste. While Siegfried Wonderoak is alcohol-free per se, its high degree of mixability with aged spirits opens the way to even more control over alcohol content in popular drinks. The evolution of the most popular alcohol-free distillate is thus our highlight.
Gerald Koenen & Raphael Vollmar (Founder and Managing Director)
Why did you choose "same but different" and not the hall with classic spirits?
The dynamics in the industry has accelerated, not least due to the impact of the pandemic. "Same but different" reflects this development and is therefore just right for us.
Why should the visitor visit you on the same but different?
As a brand, Siegfried stands for premium destillates and innovation at the same time. As trendsetters, pioneers, and market leaders in one of the highest growth areas of spirits, there is no way around a visit to our booth.
In which product do you see a future trend?
Society and people's needs are changing. It is the responsibilty of the industry to adapt to these wishes and changing living and to adapt to these changing circumstances. Non-alcoholic spirits, for which we are pioneers in, are just one example.