Finally, the time has come again: while ProWein addresses the trade public, "ProWein goes city" from 10.03.2024 - 12.03.2024 brings together end consumers, gastronomy and wine retailers as well as international winemakers. And it has been doing so with great success since 2007. Thousands of gourmets attend every year to participate in wine tastings in wine shops, to enjoy moderated wine menus or to experience extraordinary events according to the motto "wine meets art, music or design". This will also be the case again at the upcoming ProWein, three days before the start of the fair from 16 March. Both international visitors to Düsseldorf and end consumers are equally welcome at ProWein goes city. Thus, the fair theme is reflected throughout the city and the region.
In 2023, 52 restaurants, hotels and specialist retailers will be taking part in the joint initiative of Messe Düsseldorf and the Destination Düsseldorf business association with around 90 events. Whether Georgian wine evening or Havana Night, French gourmet tasting or Big Bottle Party, young winemaker presentation or wine tasting with international top producers: the offer is multi-faceted. Champagne and cocktail lovers can also look forward to numerous tastings with sparkling and high-proof pleasure at ProWein goes city. Wine tastings with DJ or live music in a laid-back ambience ensure a relaxed end to the fair. Winegrowers from all the major European wine nations will be represented as well as producers from overseas. From free wine tastings to a hosted 5-course menu by star chef Anthony Sarpong at 155€ - every wine connoisseur will find his or her event here. Join us and embark on a voyage of discovery through the varied programme!