It's finally time again: while ProWein is aimed at the trade public, "ProWein goes city" will bring together end consumers, gastronomy and the specialist wine trade as well as international winemakers from 7 March - 12 March 2024. And it has been doing so with great success since 2007. Thousands of enthusiasts attend every year to take part in tastings in wine shops, savour moderated wine menus or experience extraordinary events under the motto "Wine meets art, music or design". This will again be the case at the upcoming ProWein, three days before the start of the trade fair on 7 March. Both international visitors to Düsseldorf and end consumers are equally welcome at ProWein goes city. The trade fair theme is thus reflected throughout the city and the region.
In 2024, 58 restaurants, hotels and specialist retailers will be taking part in the joint initiative of Messe Düsseldorf and the Destination Düsseldorf business association with over 100 events. Whether Georgian wine evening or Japanese sake tasting, exciting blind tasting or the popular falstaff Big Bottle Party, young winemaker presentation or wine tasting with top international producers: the programme is diverse. Champagne and cocktail lovers can also look forward to numerous tastings with sparkling and high-proof enjoyment at ProWein goes city.
Wine tastings with a DJ in a relaxed atmosphere ensure a pleasant end to the fair. Winegrowers from all the major European wine nations are represented, as are producers from overseas. From free wine tastings to exclusive champagne tastings for €350 - there's an event to suit every wine lover. Join us and embark on a journey of discovery through the varied programme!