Discover the world of wine and spirits in Düsseldorf as a ProWein visitor
Reasons to visit ProWein trade fair
In its over 30 years of existence, ProWein has firmly established itself as the world's leading trade fair for wine and spirits. Year after year, about 5,000 exhibitors from 65 countries present their new products in Düsseldorf. Such a broad and detailed offer can indeed be found nowhere else on the international stage.
Only in Düsseldorf can you degust the new wine vintage, spot current innovations and market developments, meet trade partners, and make new contacts. Deepen your professional knowledge during one of the numerous masterclasses or let the fair's Hubs inspire your assortment. Travel the wine world conveniently and compactly. This way, you can already confidently position yourself for tomorrow’s business today.
Our tasting at ProWein is the only event of the Union des Grands Crus in Germany and a key moment for professionals, especially those based in Germany, the Scandinavian countries, and Eastern Europe.
Innovation and Passion: The Unique ProWein Hubs
With our Hubs you can specifically focus on individual trends and industry occasions. Reveal, for example, new spirits at ProSpirits, let the biological wines at the Organic Wines Hub inspire you, or degust non-alcoholic wines for your assortment at ProWein Zero. It has never been easier to focus on the major innovations in the industry!
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ProWein Hubs
Sparkling Wine
SPARKLING WORLD
A new hub for all things sparkling. Stay tuned!
ProWein Zero
PROWEIN ZERO
The stage for No & Low. Newcomers, leading brands – and a talk program packed with fresh impulses.
• Over 5,000 exhibitors from 65 countries • Including a level of detail only found in Düsseldorf
Trends and innovations
• 7 themed worlds and the Trend Forum show you the future of wine • Secure your success of tomorrow today
Free professional education
• Participate in numerous masterclasses during the fair and expand your know-how for your commerce
Networking
• Meet trade partners and make new contacts • Professionals only – thanks to visitor accreditation
Short distances
We have compacted the wine world for you, so you can move quickly from Italy to Uruguay or from Austria to Canada.
Latest vintages
ProWein is the first wine trade fair of the year where you can degust the latest vintages from the northern hemisphere.
Whether spotting the new vintage, revealing wine and spirits novelties, meeting sales partners, or making new contacts – the entire wine world gathers in Düsseldorf for three days to do trades. Get to know the innovaiton trends that will be relevant tomorrow. Get informed about bestsellers, rare treasures, and new packaging solutions.
Explore new packaging or get educated in the spirits and craft drinks areas at various bars. Benefit from free masterclasses and degustation areas, as well as the Trend Hour Tasting and all Hubs, to educate yourself for free and spot relevant innovations for your company. It has never been easier to travel the entire wine world in just three days.
To make your next visit to our professional wine fair in Düsseldorf as efficient and pleasant as possible, here is a compact overview of the most important data and facts.
Where does ProWein take place?
At the exhibition grounds in Düsseldorf. You will find all information for a smooth journey by bus, train, car, or taxi here.
When is the next ProWein?
The fair will open its doors from March 15 to 17, 2026.
What are the opening hours of ProWein?
The fair is open from 9 AM to 6 PM on all three exhibition days.
Where can I buy my ticket?
The ticket shop opens in October 2025. Sign up for our newsletter to avoid missing the start of ticket sales. If you are visiting ProWein for the first time, you can register for professional visitor accreditation anytime. Here’s the registration link.
Where to stay in Düsseldorf?
We are currently negotiating better hotel prices in Düsseldorf. A selection of recommendations can be found here.
Where to spot what at ProWein?
Use our interactive hall plan to orient yourself best at the fair. For 2026, we have compacted the wine world for you: fewer halls and shorter distances make it even easier to switch between wine countries.
To effectively prepare for the trade fair as a professional visitor, we have compiled 6 tips here. Enjoy the full ProWein experience.
Immerse yourself in Live Degustations, Masterclasses, and Bars
Visiting ProWein means having the entire wine world in your glass. Besides degustations at the exhibitors, many other savoring chances await you at the trade fair in Düsseldorf.
In the Tasting Area by Mundus Vini, you can, for example, specifically degust award-winning wines. Or determine biological wines in the Organic World. Are you interested in non-alcoholic wines? Then you should not miss ProWein Zero. At the Trend Hour Tasting, you can flavour trendy wines.
Parallel to the themed worlds, targeted theme degustations and masterclasses take place in many exhibition areas. Covering all conceivable topics, countries, regions, and wine types. At the live seminars, you can specifically further your education according to your business needs. The program overview lists all events. We continuously update the events. Here you can also see if prior registration is required or if spontaneous participation is possible.
A special highlight awaits you at the bars of ProSpirit and the trend show same but different. Here, you can practically expand your knowledge about spirits and craft drinks by working with the products under guidance. Additionally, there are many professional discussions that shed light on the current developments in the spirits and craft scene.
Discover live degustations, masterclasses, bars ...
Taste the world of wine! ProWein promises importers and specialist retailers not only a wide range of exquisite wines and spirits, but also an internationally flavoured experience through live seminar. The degustations in Düsseldorf offer a unique opportunity to interact with experts and producers in real time while savoring their products.
Seize the opportunities: The significant benefits of attending ProWein for the industry
Use ProWein 2026 to effectively network. Meet trade partners directly at their stands and get to know their wines. Or meet new manufacturers during the masterclasses whose products could be relevant for your company. Furthermore, you expand or deepen your wine knowledge during the numerous international seminars.
Sport the latest innovations, highlights and products at the fairto ensure your company is ready for tomorrow today. The wine world is constantly evolving, and younger generations have different needs compared to older generations. That is why ProWein emphasizes current developments with themed worlds and the Trend Hour Tasting.
Plan and shape your business future conveniently on-site. Let yourself be inspired!
At ProWein, you can get a comprehensive and deep overview of the entire wine world – not just individual markets. Take advantage of this comprehensive view to grasp relevant information and possibilities for you. Nowhere else can you do wine commerce more conveniently and effectively.