Jeff Diego is the CEO and Founder of Helmsman Imports, based in New York, which specializes in helping craft spirits, wine, and non-alcoholic brands from across the globe to enter the US market. He co-founded Drifter Spirits, featuring a broad portfolio that includes Svol Aquavit, Paladar Tequila, Choco Smooth Liqueur, Drifter Canned Cocktails, and Avua Cachaca. Recently, he introduced Domaine Du Grand Comte Armagnac and Casa Malka Tequila to the US market. With over 15 years of deep experience in the beverage sector, covering both functional beverages and alcohol, Jeff is profoundly passionate about product development, distillation, operations, logistics, forming partnerships, and implementing effective market entry strategies. His strategic approach emphasizes a steadfast dedication to innovation, quality, and considered market growth.